What lies between you and the “approval” that you want so badly? In business, having sound negotiation techniques is vital; you’ll have to deal with investors, buyers and employees, so you have to be ready to bargain24/7. As for the strategies, experts have focused on tens of techniques over the years. Some of those techniques are still widely used today. One of the most recent tactics is centered on the 3D negotiation concept – in 1D we have strategies, in 2D we have deal design, and in 3D there’s setup. Each of the dimensions is crucial; unfortunately, many negotiators totally forget about 3D and focus too much on 1D and 2D dimensions.
When talking about tricky negotiation debates such as win-win and win-lose, most books on negotiation concentrate on tactics that happen face-to-face. These table strategies are part of the 1D dimension and they can’t promise positive results. The 3D approach on the other hand, was developed after several strict factors. Experts have analyzed dealmakers for decades; they’ve assessed their style and realized that there’s more to negotiations than meets the eye.
The 2D approach is centered on designing the deal. It systematically unlocks non-economic and economic values by structuring agreements in the most creative possibleway. Why is the 3D concept so different from the other two?
A thorough understanding of 3D negotiations
Prior to entering a meeting, 3D negotiators guarantee that the adequate parties have been included, in an appropriate sequence. They must be addressed the right questions, in order to have their expectations met; they must also be faced with the appropriate consequences, in case they choose to walk away and the deal is off. This brand new arsenal of tactics may have incredible impacts on the final negotiated outcome. Filled with practical cases and steps, negotiating a deal from a three dimensional point of view proves that negotiators can actually reach agreements that are not dependable by standard tactics.
Business people in general, are too focused on interactions that happen at the bargaining table. There’s a common barrier that arises, and that’s because there’s no trust between the parties involved; when there’s no communication, the other party may start to feel uncomfortable, and thus the whole negotiation deal will go down the drain.
2D negotiations vs. 3D negotiations
2D negotiations are all about designing a deal – through value and substance. Adapting your style, active listening, making offers and counter-offering are all part of the 2D negotiation concept. Business individuals learn how to manage deadlines, avoid cultural gaffes, and deal with unethical techniques. From a general point of view, the 2D concept of negotiation is great. It is complex and it might help you settle on some pretty sweet deals. But it is enough? Why do we need the 3D concept, too?
Leaving aside the 2D negotiation concept, we stumble upon the 3D approach – setup, which is based on sequence and scope. When common problems may arise with 1D and 2D approaches - such as bargaining with the wrong people, wrongful understanding of issues, incompatibility between parties and so on – the 3D tactic kicks in. It is meant to add improvements and help negotiators achieve a desired outcome.
Practicing 1D 2D and 3D negotiations
Even the most skilled business people with the finest negotiation techniques may have issues with the three concepts – 1D, 2D and 3D. The key to landing a good deal is to be prepared to face unexpected situations. Just because you have a well-crafted negotiation plan it doesn’t mean you’ll succeed; it’s always a good idea to have a back-up plan in mind, too.
Are your negotiation skills bulletproof? Because even if they are, you should still be ready to cope with unforeseen challenges; smart business people should always be willing to learn. Negotiation workshops are not just for rookies, especially since everyone can learn something new and mold that information to suit their personal style.
3D negotiations can work miracles, provided that they’re used together with the other two concepts – 1D and 2D. It’s imperative to have a properly crafted strategy; however, strategies can’t work by themselves. A deal design is needed as well as a setup based on sequence and scope to help you win negotiations.

When talking about tricky negotiation debates such as win-win and win-lose, most books on negotiation concentrate on tactics that happen face-to-face. These table strategies are part of the 1D dimension and they can’t promise positive results. The 3D approach on the other hand, was developed after several strict factors. Experts have analyzed dealmakers for decades; they’ve assessed their style and realized that there’s more to negotiations than meets the eye.
The 2D approach is centered on designing the deal. It systematically unlocks non-economic and economic values by structuring agreements in the most creative possibleway. Why is the 3D concept so different from the other two?
A thorough understanding of 3D negotiations
Prior to entering a meeting, 3D negotiators guarantee that the adequate parties have been included, in an appropriate sequence. They must be addressed the right questions, in order to have their expectations met; they must also be faced with the appropriate consequences, in case they choose to walk away and the deal is off. This brand new arsenal of tactics may have incredible impacts on the final negotiated outcome. Filled with practical cases and steps, negotiating a deal from a three dimensional point of view proves that negotiators can actually reach agreements that are not dependable by standard tactics.
Business people in general, are too focused on interactions that happen at the bargaining table. There’s a common barrier that arises, and that’s because there’s no trust between the parties involved; when there’s no communication, the other party may start to feel uncomfortable, and thus the whole negotiation deal will go down the drain.

2D negotiations vs. 3D negotiations
2D negotiations are all about designing a deal – through value and substance. Adapting your style, active listening, making offers and counter-offering are all part of the 2D negotiation concept. Business individuals learn how to manage deadlines, avoid cultural gaffes, and deal with unethical techniques. From a general point of view, the 2D concept of negotiation is great. It is complex and it might help you settle on some pretty sweet deals. But it is enough? Why do we need the 3D concept, too?
Leaving aside the 2D negotiation concept, we stumble upon the 3D approach – setup, which is based on sequence and scope. When common problems may arise with 1D and 2D approaches - such as bargaining with the wrong people, wrongful understanding of issues, incompatibility between parties and so on – the 3D tactic kicks in. It is meant to add improvements and help negotiators achieve a desired outcome.

Practicing 1D 2D and 3D negotiations
Even the most skilled business people with the finest negotiation techniques may have issues with the three concepts – 1D, 2D and 3D. The key to landing a good deal is to be prepared to face unexpected situations. Just because you have a well-crafted negotiation plan it doesn’t mean you’ll succeed; it’s always a good idea to have a back-up plan in mind, too.
Are your negotiation skills bulletproof? Because even if they are, you should still be ready to cope with unforeseen challenges; smart business people should always be willing to learn. Negotiation workshops are not just for rookies, especially since everyone can learn something new and mold that information to suit their personal style.
3D negotiations can work miracles, provided that they’re used together with the other two concepts – 1D and 2D. It’s imperative to have a properly crafted strategy; however, strategies can’t work by themselves. A deal design is needed as well as a setup based on sequence and scope to help you win negotiations.