Here are some Tips:
Your Website:
1. The front (home) page should tell your prospective customers what you can do for them. Give them reasons to buy. Keep your text short and to the point. You only have a few seconds to hook them. If they don't find what they're looking for in those few seconds they will be gone to one of your competitors.
2. After the front (home) page, your other pages should give just enough, not too much, information to motivate your customer to call or email you. YOUR MAIN GOAL WITH YOUR WEBSITE IS TO GET THE CUSTOMER TO CONTACT YOU. Nothing more, nothing less. If you have too much information, or not enough information, they will move on.
3. Each web page should have a "call to action" on it. A reason for them to place an order then and there, or call your phone number or fill in a form with their name, email address and phone number.
4. It is important for you to get their contact information so you can start developing a relationship. If they don't buy from you today, they may tomorrow. You want to stay in touch. The best way is with an auto-responder program. (I'll talk more about that later)
5. Use colors and font styles that are easy to read and pleasing to the eyes. Be careful to not get too fancy or cluttered with your pages. Keep them simple and easy to navigate.