What is mean by affordable method?

[djay1096]

Affordable method means how much to spend on an advertising campaign. The affordable method is determined by how much the company believes the producer of the product can afford.

In simple term,a method of determining the budget for advertising and marketing where all other budget areas are also covered.

This spending capability is encapsulated in the marketing budget prepared by the marketing department. This budget is not based on any objective method and hence has the inherent flaw that the firm might overspend or under spend in some cases. This budget is usually based on a marketer’s intuition and current revenues and focuses on reducing costs. This method is employed in small business organizations.

 

[jitendra05]

Affordable method means how much to spend on an advertising campaign. The affordable method is determined by how much the company believes the producer of the product can afford.

In simple term,a method of determining the budget for advertising and marketing where all other budget areas are also covered.

This spending capability is encapsulated in the marketing budget prepared by the marketing department. This budget is not based on any objective method and hence has the inherent flaw that the firm might overspend or under spend in some cases. This budget is usually based on a marketer’s intuition and current revenues and focuses on reducing costs. This method is employed in small business organizations.

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