What is Growth driver?

Re: What is Growth Driver?

Hello Friends i am Hunting for Meaning for Growth driver. If anyone have information on Growth driver Kindly share with me.

A ‘growth driver’ is any external factor which might either increase volumes sold, or prices – over a particular time period in a market. A ‘growth brake’ is any external factor which might either decrease volumes sold, or prices – again over a particular time period in a market. (Grundy 2002)
 
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