Overview
Electronic commerce is doing business online. It is about using the power of digital information to understand the needs and preferences of each customer and each partner to customize products and services for them, and then to deliver the products and services as quickly as possible. Personalized, automated services offer businesses the potential to increase revenues, lower costs, and establish and strengthen customer and partner relationships. To achieve these benefits, many companies today engage in electronic commerce for direct marketing, selling, and customer service; online banking and billing; secure distribution of information; value chain trading; and corporate purchasing.
Although the benefits of electronic commerce systems are enticing, developing, deploying, and managing these systems is not always easy. In addition to adopting new technology, many companies will need to reengineer their business processes to maximize the benefits of electronic commerce.
An electronic commerce strategy should help deliver a technology platform, a portal for online services, and a professional expertise that companies can leverage to adopt new ways of doing business. Platforms are the foundation of any computer system. An e-commerce platform should be the foundation of technologies and products that enable and support electronic commerce. With it, businesses can develop low-cost, high-value commerce systems that are easy to grow as business grows. An e-commerce platform’s breadth should also be unmatched, ranging from operating systems to application servers, to an application infrastructure and development tools, and to a development system.
Portals are the crossroads of the Internet, where consumers gather and where businesses can connect with them. Companies normally provide customers with a wide range of choices for professional implementation services and tightly integrated software for commerce solutions. Independent software vendors (ISVs) have created specialized commerce software components that extend the platform. The five minute presentation
You may ask:"how can I get anything across in a 5 minute presentation?" - Only five minutes?
It is not as daunting as it seems. Advertisers can get a complete story across in less than 30 seconds so five minutes should be fine.
The structure could be something as follows:
1. Introduce yourself. Ideally with a slide with your name on.
2. Start with an attention grabber. I love to use a funny story.
3. Make one main point in the presentation and use a few visual slides to illustrate it.
4. Try to break this point down into a list of three main concepts and present them on a single slide. See the section on the rule of three for more details.
5. End on a high point. The psychological technique of recency suggests that this will be what people remember most.
If you can add an element of suspense, so much the better.
The seven minute presentation
The rule of three works well for the middle section of a presentation - people tend to remember three points. Think of some of the things that have been said in the teaching profession. The three 'R's - "Reading Writing and Arithmetic" or Tony Blair's slogan about the priorities for the government "Education, education and education".
Seven minutes may not seem like a great deal of time, but think what can be achieved in seven minutes. And remember nobody ever complained of a presentation being too short.
Company presentation
They will be talking about you after your next presentation... make sure that it's for the right reasons.
Putting together a company presentation? Perhaps it is an investor presentation, a sales presentation or maybe just an overview of your role..
The company presentation is one of the important ways that your company values and brand are communicated. Here are a few tips.What does the audience want to hear? Before you start putting together your slides start thinking about what they want to hear and not what you want to tell them. Do they really care about the arcane detail of your company structure? They may be more interested in understanding about how your unique proposition could directly benefit them. Always think about the key things you want your audience to remember. Do it yourself? You have Microsoft Access installed on your PC - you wouldn't dream of becoming the company's database administrator. You have Microsoft front page on your system but you wouldn't design the company's web site. So just because you have Microsoft PowerPoint what makes you think that you will design the company's presentations? Get some help We recommend that you get some help in putting together your presentation. Our personal favourite is Presentation Design Company - Clearly Presented. They provide a full consultancy service to help you identify your key messages and will put together professional looking slides. Common mistakes One of the most common mistakes that we see in a company presentation is not reducing your proposition to an understandable level. Just because you know how the industry works, don't assume that your audience does. Simplify your proposition and leave your audience knowing what you do. Train your staff on how to use the presentation. We see a lot of of company presentations - particularly sales presentations - that are skillfully put together and then are simply emailed out to the rest of the company. If you want to create the best impact get your best presenter to train the rest of the company in how to give the presentation. If it is difficult to get everyone together you may want to video it and distribute it to the team on CD or on your Intranet. As an absolute minimum put together a set of speaker notes on how to give the presentation.
Business presentation tips
Selling yourself is a key part of commercial life.
If you need to make a business presentation you may find these useful hints and tips could make your next presentation fly.
Why are you presenting?
This is the first thing that you will need to ask yourself. Why are you presenting? Is there an important message to give or are you simply making up numbers. Are you looking to raise your personal profile or are you standing in for someone who has dropped out? Are you comfortable with your subject matter or have you been given the topic of the presentation? If you have serious doubts now is the time to start considering if you need to be speaking or if you can start to change the topic of the presentation.
Block out some time in your diary.
This is one of the most common mistakes that we see a lot of. For an important business presentation, we suggest that you block out around 20 hours of your time. This is how much time it will take to do a good job - in research, planning and most importantly in rehearsing. If you haven't got that much space in the diary then you will simply have to move something out, or you will have to work in evenings or weekends. This is what most of us end up doing.
Your competitive advantage
We have sat through thousands of business presentations - and many can be quite boring affairs. The one common factor that we see a lot is bullet points. These are a very ineffective way of communicating. If there is only one piece of advice that you could follow from this site - it would be to use pictures rather than bullet points. Business research shows that the chances of achieving your objectives increase from around 33% up to around 66%. And that is a major competitive advantage.
Rehearsing
This is an absolute must. You may be quick-witted and like to ad lib, but I'll tell you one thing. Learn your speech word for word and you will be able to ad lib better! Remember the comedian Frankie Howard with his bumbling delivery - "ooh now where was I?" Every one of those remarks was carefully scripted and practiced for hours in front of a mirror. For more on rehearsing read our rehearsing page
Corporate presentation advice
It is estimated that every day over 30 Million PowerPoint presentations are given. So how, in the world of corporate presentations, are you going to be the one who stands out from the crowd?
You have to make your corporate presentation and your message heard above all of the noise.
We have put together some of the best tips to help you:
Less is more.
You have lots to tell - you are brimming with enthusiasm - you want to pack all your information into a very short period of time. The problem is that too much information can be a real turn off. Simplify your message and your audience will be able to understand it.
Every picture tells a story.
Most corporate presentations are packed with bullet points. The problem is that bullet points are a very inefficient way of telling a story. In a presentation 55% of the way that we take in information is visual compared with only 7% for text (bullet points). If you use images to tell your story then you will have an immediate competitive advantage. And if you are wondering about the other 38% this is for vocal delivery.
Don't go it alone.
Resist the urge to do it all yourself. We can all use PowerPoint for putting together an ad-hoc presentation, but a corporate presentation deserves better. Best to bite the bullet (if you'll excuse the pun) and bring in a professional presentation design agency.
Dress for success.
You wouldn't present wearing a shell suit - so make sure that you are dressed correctly. Generally speaking it is better to dress on the smart side. You could also read our article about What to wear.
"Life is a stage and we are just players on it".
When we go up to present we put ourselves on display. The audience will be looking at us - often in intense detail. Ensure that you have covered off the finer points - hair brushed, shoes cleaned, clothes ironed, nails cleaned and clipped.
Winging it.
It is so easy not to prepare. There are never enough hours in the day - and besides all the best speakers can just stand up and give a great speech. The problem is that they have had years of preparation. The sad truth is that as with most things in life you take short cuts at your peril. Rehearse & you will get better.
Lots more presentation tips
There are lots more presentation tips that you can find on the following links
Business Presentation Tips
Presentation ideas
Presentation tips
PowerPoint ideas
Investor presentation
Why gamble with the company's investor presentation?
The seven deadly sins of investor presentations.
"I always go along to an investor presentation, so that I can see the whites of their eyes," a fund manager recently told me. "I want to see if they are up to the job."
Indeed, institutions increasingly want face-to-face contact with management.
There is no doubt the investor presentation plays a major role in how a company is viewed by the investors. Yet we never cease to be amazed by the poor quality of many investor presentations. Here are the most common faults.
Lack of preparation
'If you fail to prepare, you are prepared to fail.' This old adage is as true as it has always been. So why is it so many presentations look as if they have been thrown together the night before on the executive jet? And the lack of preparation is often reflected in the share price later. Since your company has put so much work into producing results, it seems a real shame to let it all go to waste by presenting them poorly.
The untrained voice
"Um.. I'm here to ..erm talk to ..um you ..about our um..." Many people are afraid of public speaking, and this will only be compounded further by a lack of preparation. To the audience it comes across as nervousness or even an indication that the speaker has something to hide. Many senior executives now use voice coaching to develop a powerful and relaxed manner. They not only feel more at ease when presenting; they also find that audiences hear more - and believe more - of their messages. If your presentation has a lot of money hanging on it - consider getting yourself some voice coaching.
Bullet points
Most people use bullet points to present. They are easy to produce and change, but they are not very interesting for the audience. Dilbert sums it up well: 'PowerPoint Poisoning'. According to psychologist Albert Mehrabian, 55 percent of information conveyed in a presentation is visual, 38% is vocal and only 7 percent is text. The power of visual images is also backed up by research from UCLA showing that after three days bullet points have only a 10 percent message retention while visuals have 50 percent. A picture really is worth a thousand words.
Spreadsheets, spreadsheets, spreadsheets
When people do use visuals, it is often spreadsheets or complex charts. But with so much information on the screen it is hard to understand the point the speaker is trying to make. The spreadsheets are probably old news from the financial release anyway. A much better idea is to concentrate on the highlights and to use visual images to support the messages.
Selling the strategy short
Perhaps the best investor presentation I have seen was by an oil company CEO. He began, 'We are currently two years into our five-year transformation strategy and we are, more or less, on target.'
He did not deliver great financial results but still clearly showed how the company was on track with its strategy. I see many presentations in which strategy is left to the last two slides. If a company does not clearly sell the strategy to the audience in an upfront way, what chance does it have of selling it to the people who are really going to make it all happen - the employees?
Spot the difference
Many analysts play 'spot-the-difference' with investor presentations. They look back at their notes from last year and compare them with this year's presentation. Make sure you make this comparison before the analysts do, and seize the opportunity to point out changes in your goals and means of meeting them.
Economical with the truth?
At one company presentation they talked of 'quarter-on-quarter revenues up by 6 percent' and 'data sales up by 19 percent.' It sounded great. The reality was the business was seasonal and year-on-year sales were down 9 percent. The stock got punished in the following day's trading. Analysts are smart cookies and often study your results even more keenly than you do. As ever, honesty is often the best policy.
There you have it - the seven deadly sins of investor presentations.
Presentation for making a sale
By Kim Donlan, of Presension.
The 10 Easiest Ways to Blow a Sales Presentation.
This article explores the top reasons why a sales presentation may fail - a light hearted view.
Use the same presentation over and over.
Your presentation worked well once, (actually only once and that was last year), but you should stick with it. Don't let the fact that your sales cycle is 2 months longer lead you to think customizing your initial presentation is valuable time spent.
Edit critical marketing messages you don't like.
Sure, millions of pounds has been invested in branding. And it may be that the integrated messaging is what got the client to ask for a face-to-face presentation. But if you don't like it, chances are your client doesn't either.
Spend hours searching for key slides.
It is vitally important to hunt for phantom slides that you saw someone use at some point during some meeting for some client. The more time you search, the closer you are to closing the deal. And just think how relaxed you'll be.
Send frantic emails begging for updated content.
The night before the big meeting is the perfect time to email blast the product manager, sales support team, and fellow reps for the slides presented at the national sales meeting. Ignore any response that says you should have them on a CD sent to you last month. What CD?
Avoid presenting new product offerings.
If you don't know everything about a product, don't present it. Don't even mention it. Stick with what you know. If the client asks about it, the marketing manager can fly in for that part of the presentation. Cross selling is not for the faint of heart.
Show outdated presentation content.
Financials, industry trends, statistics - all are outdated the minute they are released. Right? So, show what you've got even if it is your company web site, collateral material, and sales sheets that don't have the most up-to-date information.
Make up the customer testimonial.
Don't let reality interfere with creativity. Draft a case study or quote that portrays what the experience would be like if everything went well. If the prospect wants to talk to the customer, well…we'll cross that bridge when we come to it.
Delete any required legal or regulatory slide.
IFA, SEC, regulatory commissions, and legal departments get very cranky about disclaimers. The fact that they are there to protect everyone involved should not dissuade you from removing them.
Don't listen to the audience.
Once you begin a presentation, don't let the client interrupt. If they ask questions, tell them to hold them to the end. You need time to prove how smart you are.
Never share a sales presentation that works.
If, by chance, you come across a slide or a series of slides that was particularly effective, do not let other reps or marketing people know about it. That way, your sales will increase even if overall revenue growth does not.
This guide details introductory strategies and priorities for electronic commerce, which sets the stage for the rest of the book. It also describes how the platform, portal, and partners are critical to solving business problems in the four most common areas of electronic commerce: direct marketing, selling, and service; value chain integration; corporate purchasing; and financial and information services.
Electronic commerce is doing business online. It is about using the power of digital information to understand the needs and preferences of each customer and each partner to customize products and services for them, and then to deliver the products and services as quickly as possible. Personalized, automated services offer businesses the potential to increase revenues, lower costs, and establish and strengthen customer and partner relationships. To achieve these benefits, many companies today engage in electronic commerce for direct marketing, selling, and customer service; online banking and billing; secure distribution of information; value chain trading; and corporate purchasing.
Although the benefits of electronic commerce systems are enticing, developing, deploying, and managing these systems is not always easy. In addition to adopting new technology, many companies will need to reengineer their business processes to maximize the benefits of electronic commerce.
An electronic commerce strategy should help deliver a technology platform, a portal for online services, and a professional expertise that companies can leverage to adopt new ways of doing business. Platforms are the foundation of any computer system. An e-commerce platform should be the foundation of technologies and products that enable and support electronic commerce. With it, businesses can develop low-cost, high-value commerce systems that are easy to grow as business grows. An e-commerce platform’s breadth should also be unmatched, ranging from operating systems to application servers, to an application infrastructure and development tools, and to a development system.
Portals are the crossroads of the Internet, where consumers gather and where businesses can connect with them. Companies normally provide customers with a wide range of choices for professional implementation services and tightly integrated software for commerce solutions. Independent software vendors (ISVs) have created specialized commerce software components that extend the platform. The five minute presentation
You may ask:"how can I get anything across in a 5 minute presentation?" - Only five minutes?
It is not as daunting as it seems. Advertisers can get a complete story across in less than 30 seconds so five minutes should be fine.
The structure could be something as follows:
1. Introduce yourself. Ideally with a slide with your name on.
2. Start with an attention grabber. I love to use a funny story.
3. Make one main point in the presentation and use a few visual slides to illustrate it.
4. Try to break this point down into a list of three main concepts and present them on a single slide. See the section on the rule of three for more details.
5. End on a high point. The psychological technique of recency suggests that this will be what people remember most.
If you can add an element of suspense, so much the better.
The seven minute presentation
The rule of three works well for the middle section of a presentation - people tend to remember three points. Think of some of the things that have been said in the teaching profession. The three 'R's - "Reading Writing and Arithmetic" or Tony Blair's slogan about the priorities for the government "Education, education and education".
Seven minutes may not seem like a great deal of time, but think what can be achieved in seven minutes. And remember nobody ever complained of a presentation being too short.
Company presentation
They will be talking about you after your next presentation... make sure that it's for the right reasons.
Putting together a company presentation? Perhaps it is an investor presentation, a sales presentation or maybe just an overview of your role..
The company presentation is one of the important ways that your company values and brand are communicated. Here are a few tips.What does the audience want to hear? Before you start putting together your slides start thinking about what they want to hear and not what you want to tell them. Do they really care about the arcane detail of your company structure? They may be more interested in understanding about how your unique proposition could directly benefit them. Always think about the key things you want your audience to remember. Do it yourself? You have Microsoft Access installed on your PC - you wouldn't dream of becoming the company's database administrator. You have Microsoft front page on your system but you wouldn't design the company's web site. So just because you have Microsoft PowerPoint what makes you think that you will design the company's presentations? Get some help We recommend that you get some help in putting together your presentation. Our personal favourite is Presentation Design Company - Clearly Presented. They provide a full consultancy service to help you identify your key messages and will put together professional looking slides. Common mistakes One of the most common mistakes that we see in a company presentation is not reducing your proposition to an understandable level. Just because you know how the industry works, don't assume that your audience does. Simplify your proposition and leave your audience knowing what you do. Train your staff on how to use the presentation. We see a lot of of company presentations - particularly sales presentations - that are skillfully put together and then are simply emailed out to the rest of the company. If you want to create the best impact get your best presenter to train the rest of the company in how to give the presentation. If it is difficult to get everyone together you may want to video it and distribute it to the team on CD or on your Intranet. As an absolute minimum put together a set of speaker notes on how to give the presentation.
Business presentation tips
Selling yourself is a key part of commercial life.
If you need to make a business presentation you may find these useful hints and tips could make your next presentation fly.
Why are you presenting?
This is the first thing that you will need to ask yourself. Why are you presenting? Is there an important message to give or are you simply making up numbers. Are you looking to raise your personal profile or are you standing in for someone who has dropped out? Are you comfortable with your subject matter or have you been given the topic of the presentation? If you have serious doubts now is the time to start considering if you need to be speaking or if you can start to change the topic of the presentation.
Block out some time in your diary.
This is one of the most common mistakes that we see a lot of. For an important business presentation, we suggest that you block out around 20 hours of your time. This is how much time it will take to do a good job - in research, planning and most importantly in rehearsing. If you haven't got that much space in the diary then you will simply have to move something out, or you will have to work in evenings or weekends. This is what most of us end up doing.
Your competitive advantage
We have sat through thousands of business presentations - and many can be quite boring affairs. The one common factor that we see a lot is bullet points. These are a very ineffective way of communicating. If there is only one piece of advice that you could follow from this site - it would be to use pictures rather than bullet points. Business research shows that the chances of achieving your objectives increase from around 33% up to around 66%. And that is a major competitive advantage.
Rehearsing
This is an absolute must. You may be quick-witted and like to ad lib, but I'll tell you one thing. Learn your speech word for word and you will be able to ad lib better! Remember the comedian Frankie Howard with his bumbling delivery - "ooh now where was I?" Every one of those remarks was carefully scripted and practiced for hours in front of a mirror. For more on rehearsing read our rehearsing page
Corporate presentation advice
It is estimated that every day over 30 Million PowerPoint presentations are given. So how, in the world of corporate presentations, are you going to be the one who stands out from the crowd?
You have to make your corporate presentation and your message heard above all of the noise.
We have put together some of the best tips to help you:
Less is more.
You have lots to tell - you are brimming with enthusiasm - you want to pack all your information into a very short period of time. The problem is that too much information can be a real turn off. Simplify your message and your audience will be able to understand it.
Every picture tells a story.
Most corporate presentations are packed with bullet points. The problem is that bullet points are a very inefficient way of telling a story. In a presentation 55% of the way that we take in information is visual compared with only 7% for text (bullet points). If you use images to tell your story then you will have an immediate competitive advantage. And if you are wondering about the other 38% this is for vocal delivery.
Don't go it alone.
Resist the urge to do it all yourself. We can all use PowerPoint for putting together an ad-hoc presentation, but a corporate presentation deserves better. Best to bite the bullet (if you'll excuse the pun) and bring in a professional presentation design agency.
Dress for success.
You wouldn't present wearing a shell suit - so make sure that you are dressed correctly. Generally speaking it is better to dress on the smart side. You could also read our article about What to wear.
"Life is a stage and we are just players on it".
When we go up to present we put ourselves on display. The audience will be looking at us - often in intense detail. Ensure that you have covered off the finer points - hair brushed, shoes cleaned, clothes ironed, nails cleaned and clipped.
Winging it.
It is so easy not to prepare. There are never enough hours in the day - and besides all the best speakers can just stand up and give a great speech. The problem is that they have had years of preparation. The sad truth is that as with most things in life you take short cuts at your peril. Rehearse & you will get better.
Lots more presentation tips
There are lots more presentation tips that you can find on the following links
Business Presentation Tips
Presentation ideas
Presentation tips
PowerPoint ideas
Investor presentation
Why gamble with the company's investor presentation?
The seven deadly sins of investor presentations.
"I always go along to an investor presentation, so that I can see the whites of their eyes," a fund manager recently told me. "I want to see if they are up to the job."
Indeed, institutions increasingly want face-to-face contact with management.
There is no doubt the investor presentation plays a major role in how a company is viewed by the investors. Yet we never cease to be amazed by the poor quality of many investor presentations. Here are the most common faults.
Lack of preparation
'If you fail to prepare, you are prepared to fail.' This old adage is as true as it has always been. So why is it so many presentations look as if they have been thrown together the night before on the executive jet? And the lack of preparation is often reflected in the share price later. Since your company has put so much work into producing results, it seems a real shame to let it all go to waste by presenting them poorly.
The untrained voice
"Um.. I'm here to ..erm talk to ..um you ..about our um..." Many people are afraid of public speaking, and this will only be compounded further by a lack of preparation. To the audience it comes across as nervousness or even an indication that the speaker has something to hide. Many senior executives now use voice coaching to develop a powerful and relaxed manner. They not only feel more at ease when presenting; they also find that audiences hear more - and believe more - of their messages. If your presentation has a lot of money hanging on it - consider getting yourself some voice coaching.
Bullet points
Most people use bullet points to present. They are easy to produce and change, but they are not very interesting for the audience. Dilbert sums it up well: 'PowerPoint Poisoning'. According to psychologist Albert Mehrabian, 55 percent of information conveyed in a presentation is visual, 38% is vocal and only 7 percent is text. The power of visual images is also backed up by research from UCLA showing that after three days bullet points have only a 10 percent message retention while visuals have 50 percent. A picture really is worth a thousand words.
Spreadsheets, spreadsheets, spreadsheets
When people do use visuals, it is often spreadsheets or complex charts. But with so much information on the screen it is hard to understand the point the speaker is trying to make. The spreadsheets are probably old news from the financial release anyway. A much better idea is to concentrate on the highlights and to use visual images to support the messages.
Selling the strategy short
Perhaps the best investor presentation I have seen was by an oil company CEO. He began, 'We are currently two years into our five-year transformation strategy and we are, more or less, on target.'
He did not deliver great financial results but still clearly showed how the company was on track with its strategy. I see many presentations in which strategy is left to the last two slides. If a company does not clearly sell the strategy to the audience in an upfront way, what chance does it have of selling it to the people who are really going to make it all happen - the employees?
Spot the difference
Many analysts play 'spot-the-difference' with investor presentations. They look back at their notes from last year and compare them with this year's presentation. Make sure you make this comparison before the analysts do, and seize the opportunity to point out changes in your goals and means of meeting them.
Economical with the truth?
At one company presentation they talked of 'quarter-on-quarter revenues up by 6 percent' and 'data sales up by 19 percent.' It sounded great. The reality was the business was seasonal and year-on-year sales were down 9 percent. The stock got punished in the following day's trading. Analysts are smart cookies and often study your results even more keenly than you do. As ever, honesty is often the best policy.
There you have it - the seven deadly sins of investor presentations.
Presentation for making a sale
By Kim Donlan, of Presension.
The 10 Easiest Ways to Blow a Sales Presentation.
This article explores the top reasons why a sales presentation may fail - a light hearted view.
Use the same presentation over and over.
Your presentation worked well once, (actually only once and that was last year), but you should stick with it. Don't let the fact that your sales cycle is 2 months longer lead you to think customizing your initial presentation is valuable time spent.
Edit critical marketing messages you don't like.
Sure, millions of pounds has been invested in branding. And it may be that the integrated messaging is what got the client to ask for a face-to-face presentation. But if you don't like it, chances are your client doesn't either.
Spend hours searching for key slides.
It is vitally important to hunt for phantom slides that you saw someone use at some point during some meeting for some client. The more time you search, the closer you are to closing the deal. And just think how relaxed you'll be.
Send frantic emails begging for updated content.
The night before the big meeting is the perfect time to email blast the product manager, sales support team, and fellow reps for the slides presented at the national sales meeting. Ignore any response that says you should have them on a CD sent to you last month. What CD?
Avoid presenting new product offerings.
If you don't know everything about a product, don't present it. Don't even mention it. Stick with what you know. If the client asks about it, the marketing manager can fly in for that part of the presentation. Cross selling is not for the faint of heart.
Show outdated presentation content.
Financials, industry trends, statistics - all are outdated the minute they are released. Right? So, show what you've got even if it is your company web site, collateral material, and sales sheets that don't have the most up-to-date information.
Make up the customer testimonial.
Don't let reality interfere with creativity. Draft a case study or quote that portrays what the experience would be like if everything went well. If the prospect wants to talk to the customer, well…we'll cross that bridge when we come to it.
Delete any required legal or regulatory slide.
IFA, SEC, regulatory commissions, and legal departments get very cranky about disclaimers. The fact that they are there to protect everyone involved should not dissuade you from removing them.
Don't listen to the audience.
Once you begin a presentation, don't let the client interrupt. If they ask questions, tell them to hold them to the end. You need time to prove how smart you are.
Never share a sales presentation that works.
If, by chance, you come across a slide or a series of slides that was particularly effective, do not let other reps or marketing people know about it. That way, your sales will increase even if overall revenue growth does not.
This guide details introductory strategies and priorities for electronic commerce, which sets the stage for the rest of the book. It also describes how the platform, portal, and partners are critical to solving business problems in the four most common areas of electronic commerce: direct marketing, selling, and service; value chain integration; corporate purchasing; and financial and information services.