What is an advertising agency ?

[djay1096]

An advertising agency is a business group providing specialized services in the particular area of advertising and marketing in general.An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

In the building of a brand or the marketing of a product or service, its main function and role is to understand the product and the client's goals, market research, trends and consumer buying behavior. Based on these evaluations, formulate an ad campaign or advertisement plan for the media to be used in promoting the product derive consumer and client feedback to discuss further line of action.

An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.

They basically perform the following 5 functions-

Creating ideas
Designing the campaign
Booking the space and time on carious media
Planning
Conducting survey, analysis post campaign run.

 

[jitendra05]

An advertising agency is a business group providing specialized services in the particular area of advertising and marketing in general.An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

In the building of a brand or the marketing of a product or service, its main function and role is to understand the product and the client's goals, market research, trends and consumer buying behavior. Based on these evaluations, formulate an ad campaign or advertisement plan for the media to be used in promoting the product derive consumer and client feedback to discuss further line of action.

An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.

They basically perform the following 5 functions-

Creating ideas
Designing the campaign
Booking the space and time on carious media
Planning
Conducting survey, analysis post campaign run.

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