1) Pre-relationship stage - the period before the agency has been hired; the first-impression stage when all are on their best behavior, trying to get the business or get the best agency
2) Development stage- The honeymoon period immediately after the agency has been retained Rules are set and relationship established .First taste of reality of relationship
Stages in the client-agency relationship
3) Maintenance stage- Maintenance stage is the day-to-day working relationship.
4) Termination stage- Period when all problems are tested which may or may not be resolved Irreconcilable
difference may occur. The way the termination stage is handled is an important factor in determining whether the two ever get back together.
2) Development stage- The honeymoon period immediately after the agency has been retained Rules are set and relationship established .First taste of reality of relationship
Stages in the client-agency relationship
3) Maintenance stage- Maintenance stage is the day-to-day working relationship.
4) Termination stage- Period when all problems are tested which may or may not be resolved Irreconcilable
difference may occur. The way the termination stage is handled is an important factor in determining whether the two ever get back together.