Description
Made by Mujeeb Rehman...in the ISAS presentation for NIIT institute.
ISAS Presentation 2012
1
Introduction Vision Mission Apple’s major products Apple stores & services The evolution of Apple, Inc. The beginning Apple - I Apple - II Extra Shot Other early Endeavors Apple Macintosh Extra shot Macintosh portables Apple iPod family Apple iPhone series End of an era Steve Jobs iPhone 5 iPad iMac Series Software & services Swot Analysis conclusion
Contents
2
Introduction
? Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. ? Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. ? The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. ? As of July 2011, the company operates 364 retail stores in ten countries, and an online store where hardware and software products are sold.
3
Vision
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
4
Mission
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
5
In Hardware
Apple’s major products
In Software
Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4G, 4S, 5) iPod (Classic, Shuffle, Nano, Touch) Mac (iMac, MacBook, Ma cBook Air, MacBook Pro, MacMini, Pro)
Mac OS X iOS QuickTime Safari iTunes iWork iLife
6
Apple Stores & Services
Apple Store (online) App Store Certifications Game Center iBookstore iTunes Store iWork.com iCloud
7
1975
1976
1998
8
2012
The Beginning
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs.
9
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. They all left ATARI Computers to create their own company.
Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: the Apple I
10
Apple - I
On1976 April 1 – released the Apple I and started Apple Computers. Had 8 KB of RAM
It was box wood-made with a basic motherboard inside.
Later a cassette interface to enable external data storage was added.
11
Apple - II
In 1977, Apple II was released, had color graphics – a first for a personal computer
Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program and had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !
12
Extra
Shot
In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”
13
Apple III ? Released May 1980 ? Had 128K of RAM ? Designed for businesses – expensive!! > $4300!!! ? Had lots of problems – didn’t do well. Apple Lisa ? Released in 1983, this new machine would feature a completely different interface and introduce the words mouse, icon, and desktop into the lexicon of the computing public. ? Became the first personal computer sold to the public with a GUI. Aimed at large businesses ? Commercial failure due to high price tag (almost $10,000) and limited software it could run.
14
Apple Macintosh
? Apple introduced the Macintosh in 1984 ? 128 KB memory ? The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles.
? The machine's fortunes changed with the introduction of the LaserWriter, the first PostScript laser printer to be offered at a reasonable price, and PageMaker, an early desktop publishing package.
? The
Mac was particularly powerful in this market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. 15
Extra
Shot
1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
16
Apple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.
17
Apple iPod family
? iPod shuffle ? iPod Classic ? iPod Nano ? iPod Touch
18
End of an Era Steve Jobs
On October 4, 2011, Apple announced the iPhone 4S and one day later on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.
20
21
Apple iPad
On March 7, 2012?Apple introduced the new iPad, the third generation of its category defining mobile device, featuring a stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera, iPad with WiFi + 4G connects to fast networks worldwide.
22
Apple iMac Computer Range
MacBook Air is the next generation of MacBooks. It’s designed around all-flash storage for better responsiveness and reliability. It features a trackpad with full Multi-Touch support. And though it’s incredibly thin and light, its large battery gives you portable power that lasts for hours.
MacBook Air
23
MacBook Pro
MacBook Pro features the latest dual-core and quad-core processors, and faster graphics to deliver the perfect combination of pro performance and extreme portability. And whether you’re using the 13-inch or 15-inch MacBook Pro, you’re guaranteed to get battery life that lasts as long your typical work day (or longer).
24
iMac
? All-in-one iMac® desktop PC with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. ? The new iMac features quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4 GHz.
25
? iOS6, the world's most advanced mobile operating system. ? OS X Mountain Lion (Version 10.7) ? iCloud, a breakthrough set of free new cloud services that work seamlessly with all apple products. ? iTunes, it’s a store that has everything you need to be entertained. Anywhere. Anytime. ? iWork, is the easiest way to create great-looking documents, spreadsheets, and presentations. ? Safari, It’s a browser. It’s a platform. It’s an open invitation to innovate. Safari sets the standard for the way browsing should be.
26
Apple software and iServices
SWOT Analysis
Strength
Well recognized amongst most consumers
Weaknesses
Patent infringement lawsuit may affect financial condition and operating results.
Opportunities Strong growth in Smartphone and tablet markets to boost Apple’s revenues
Threats Rising popularity of Google Android may affect its market share
Rising popularity of Google Android may affect its market share - 350,000 Android smart phones are activated daily, 150,000 iPhone activated daily
4th largest player in the global mobile phone market
Product recalls may harm Apple’s reputation and ass significant warranty and other expenses.
Shipment of smartphones expected to be 850 million by the end of 2013
27
Strengths Strong brand image provides an edge over competitors
Weaknesses
Product defects harm Apple’s reputation and add significant warranty and other expenses
Opportunities
Threats
Strong growth in Smartphone and tablet markets to boost Apple’s revenues
Steve Jobs’ death impact high growth sustenance levels - Steve Job’s was innovative and a visionary for Apple. His death may hinder further developments in Apple
Holds 5% market share in mobile phone market
Bad map interface in iPhone.. New camera is not better in direct sunlight.
iPhone business continues to increase (20092010 93.2% increase in sales)
Intense competition may affect revenues and profitability
28
Conclusion
For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to “think different”. We still think there are some recommendations to Apple which have to be filled in future: Collaborate with more technology related industries and companies. Aim for more interaction with companies. Make the iMac more computable. Loosen the closed ecosystem approach. Improvement in map & navigation apps. !!……Apple, go on innovating…..!!
29
Thanks for watching our presentation
Presentation created by:Tamanna Solanki & Mujeeb Rehman SEMESTER – A, GNIIT
30
doc_957710333.pptx
Made by Mujeeb Rehman...in the ISAS presentation for NIIT institute.
ISAS Presentation 2012
1
Introduction Vision Mission Apple’s major products Apple stores & services The evolution of Apple, Inc. The beginning Apple - I Apple - II Extra Shot Other early Endeavors Apple Macintosh Extra shot Macintosh portables Apple iPod family Apple iPhone series End of an era Steve Jobs iPhone 5 iPad iMac Series Software & services Swot Analysis conclusion
Contents
2
Introduction
? Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. ? Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. ? The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. ? As of July 2011, the company operates 364 retail stores in ten countries, and an online store where hardware and software products are sold.
3
Vision
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
4
Mission
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
5
In Hardware
Apple’s major products
In Software
Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4G, 4S, 5) iPod (Classic, Shuffle, Nano, Touch) Mac (iMac, MacBook, Ma cBook Air, MacBook Pro, MacMini, Pro)
Mac OS X iOS QuickTime Safari iTunes iWork iLife
6
Apple Stores & Services
Apple Store (online) App Store Certifications Game Center iBookstore iTunes Store iWork.com iCloud
7
1975
1976
1998
8
2012
The Beginning
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs.
9
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. They all left ATARI Computers to create their own company.
Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: the Apple I
10
Apple - I
On1976 April 1 – released the Apple I and started Apple Computers. Had 8 KB of RAM
It was box wood-made with a basic motherboard inside.
Later a cassette interface to enable external data storage was added.
11
Apple - II
In 1977, Apple II was released, had color graphics – a first for a personal computer
Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program and had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !
12
Extra
Shot
In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”
13
Apple III ? Released May 1980 ? Had 128K of RAM ? Designed for businesses – expensive!! > $4300!!! ? Had lots of problems – didn’t do well. Apple Lisa ? Released in 1983, this new machine would feature a completely different interface and introduce the words mouse, icon, and desktop into the lexicon of the computing public. ? Became the first personal computer sold to the public with a GUI. Aimed at large businesses ? Commercial failure due to high price tag (almost $10,000) and limited software it could run.
14
Apple Macintosh
? Apple introduced the Macintosh in 1984 ? 128 KB memory ? The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles.
? The machine's fortunes changed with the introduction of the LaserWriter, the first PostScript laser printer to be offered at a reasonable price, and PageMaker, an early desktop publishing package.
? The
Mac was particularly powerful in this market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. 15
Extra
Shot
1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
16
Apple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.
17
Apple iPod family
? iPod shuffle ? iPod Classic ? iPod Nano ? iPod Touch
18
End of an Era Steve Jobs
On October 4, 2011, Apple announced the iPhone 4S and one day later on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc.
20
21
Apple iPad
On March 7, 2012?Apple introduced the new iPad, the third generation of its category defining mobile device, featuring a stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera, iPad with WiFi + 4G connects to fast networks worldwide.
22
Apple iMac Computer Range
MacBook Air is the next generation of MacBooks. It’s designed around all-flash storage for better responsiveness and reliability. It features a trackpad with full Multi-Touch support. And though it’s incredibly thin and light, its large battery gives you portable power that lasts for hours.
MacBook Air
23
MacBook Pro
MacBook Pro features the latest dual-core and quad-core processors, and faster graphics to deliver the perfect combination of pro performance and extreme portability. And whether you’re using the 13-inch or 15-inch MacBook Pro, you’re guaranteed to get battery life that lasts as long your typical work day (or longer).
24
iMac
? All-in-one iMac® desktop PC with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. ? The new iMac features quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4 GHz.
25
? iOS6, the world's most advanced mobile operating system. ? OS X Mountain Lion (Version 10.7) ? iCloud, a breakthrough set of free new cloud services that work seamlessly with all apple products. ? iTunes, it’s a store that has everything you need to be entertained. Anywhere. Anytime. ? iWork, is the easiest way to create great-looking documents, spreadsheets, and presentations. ? Safari, It’s a browser. It’s a platform. It’s an open invitation to innovate. Safari sets the standard for the way browsing should be.
26
Apple software and iServices
SWOT Analysis
Strength
Well recognized amongst most consumers
Weaknesses
Patent infringement lawsuit may affect financial condition and operating results.
Opportunities Strong growth in Smartphone and tablet markets to boost Apple’s revenues
Threats Rising popularity of Google Android may affect its market share
Rising popularity of Google Android may affect its market share - 350,000 Android smart phones are activated daily, 150,000 iPhone activated daily
4th largest player in the global mobile phone market
Product recalls may harm Apple’s reputation and ass significant warranty and other expenses.
Shipment of smartphones expected to be 850 million by the end of 2013
27
Strengths Strong brand image provides an edge over competitors
Weaknesses
Product defects harm Apple’s reputation and add significant warranty and other expenses
Opportunities
Threats
Strong growth in Smartphone and tablet markets to boost Apple’s revenues
Steve Jobs’ death impact high growth sustenance levels - Steve Job’s was innovative and a visionary for Apple. His death may hinder further developments in Apple
Holds 5% market share in mobile phone market
Bad map interface in iPhone.. New camera is not better in direct sunlight.
iPhone business continues to increase (20092010 93.2% increase in sales)
Intense competition may affect revenues and profitability
28
Conclusion
For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to “think different”. We still think there are some recommendations to Apple which have to be filled in future: Collaborate with more technology related industries and companies. Aim for more interaction with companies. Make the iMac more computable. Loosen the closed ecosystem approach. Improvement in map & navigation apps. !!……Apple, go on innovating…..!!
29
Thanks for watching our presentation
Presentation created by:Tamanna Solanki & Mujeeb Rehman SEMESTER – A, GNIIT
30
doc_957710333.pptx