WEAKNESSES OF FROOTI

[sunandaC]

WEAKNESSES OF FROOTI


1. Frooti is not perceived as a health drink. As per our survey majority of our
respondent didn’t consider Frooti has a health drink.


2. Frooti has limited variety of flavour - only mango and green mango.


3. “Frooti means mango”, syndrome in the mind of consumers.


4. Margin given to retailers and distributors is less as compared to its
competitors.

5. The main target audience of Frooti is kids.



6. Frooti has no brand ambassador.


7. No brand expansion - Brand equity of Frooti is not utilized properly

 

[jitendra05]

WEAKNESSES OF FROOTI


1. Frooti is not perceived as a health drink. As per our survey majority of our
respondent didn’t consider Frooti has a health drink.


2. Frooti has limited variety of flavour - only mango and green mango.


3. “Frooti means mango”, syndrome in the mind of consumers.


4. Margin given to retailers and distributors is less as compared to its
competitors.

5. The main target audience of Frooti is kids.



6. Frooti has no brand ambassador.


7. No brand expansion - Brand equity of Frooti is not utilized properly

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