Description
This is about the supply and and distribution network of watch industry
Presentation on watches
CONTENTS
1. 3.
History of watches TITAN
2. Supply And Distribution Network
4
5 6 7 8
TIMEX
OMEGA SWATCH TISSOT CONCLUSION
History of watches
? For thousands of years, devices have been used to
measure and keep track of time. ? The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer. ? The ancient egyptians divided the day into two 12hour periods, and used large obelisks to track the movement of the Sun. They also developed water clocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae
? The earliest clocks relied on shadows cast by the
sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed. ? The earliest known clock with a waterpowered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc
? India is under penetrated market for watches ? Only 27% of indians own a watch ? Total estimated volume as per 2009 is 45mn unit
? Value of rs 300 crores
? Past Proportion of indian market is below rs 500 ? Market has been split into low end.Mass market
, premium & luxury brand.
? SUPPLY AND DISTRIBUTION NETWORK
COMPONENT SUPPLIER WATCH INDUSTRY BRAND WHOLESELLER
RETAILER
TITAN AT GLANCE
? Founded in : 1987 ? Head quarter –Houser ,India ? Area served -4 continent and 32 countries –
India and other Countries , especially –Middle East Asia , Asia Pacific and Africa? Key People-Xerxes Desai- Founder
KEY FACT
? World 5th largest manufacturer of watches? Manufactured 1000 million watches till date? 100 million customers , 265 Exclusive
showrooms ? Backed by 700 Service centres ? Focussing on Design of watches? Introduced Braille watches
Product range
? Raga Diva ? Nebula ? Octane ? Heritage ? Edge ? Orion
Price range
? Raga – Rs 4000 - 9500 ? Nebula - Rs 2600 - 8500 ? Octane - Rs 5250 - 7000 ? Orion – Rs 3200 - 8000
promotion
? Advertising – Electronics & Print ads ? Sales promotion ? Events ? Launch of a store ? Hoardings/Billboards
TARGET SEGMENT
? Demographic ? age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+ ? Gender - male & female ? Occupation –Professional , Retired ,Students? Lower class,middle class , upper class ? Pshycographic – life styles , Culture oriented
,Sports Oriented ,Outdoor –Oriented
Behavioural
? Benefits – quality service and economy ? User Status – Potential users ,First time users-
regurlar user ,non-user
Brand ambassador
? AAMIR KHAN ? RANI MUKHERJEE
MARKET INFORMATION
? Titan’s Watches Division has 60% share of the
domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year ? Plans to sell 14 million watches this Fiscal year Compared with 90,00,000 is 2008-2009 ? Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%
Timex watch
? TIME WORLD ? In market since 150 years ? Ranked no-1 in USA in 2001 ? Largest selling Brand in USA & CANADA ? Focus – Quartz based wrist watch in India ? Lowest cost watch manufacturer in the world
“JOINT VENTURE WITH “TITAN”
Company market share growth from 12% in 1998 to 28% in 2008 TARGET MARKET YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS
“TIMEX TECHNOLOGY”
? Data link ? Perpetual Collection Calender ? Watch Resistant Watch ? Ironman Triathlon
“DISTRIBUTION”
? Espirit ? Nautica ? Pierre Cardin ? Salvatore Ferragamo
“Brand ambassador”
? Brett lee -360 degree marketing ? Collections? Conversations Starters (Rs 1550 -8550) ? Torque Collections (Rs 2495-4995) ? Timex act golf collections-(Rs 1995-5995) ? Reebok timewear (Rs 3500-8000)
“Joint venture”
? Disney Designer Watches ? Reliance MobileVessace Valentino
“OMEGA
WATCHES”
? Founded in 1848
? ? ?
?
OMEGA RANGE OF PRODUCTS Gent’s collection Ladies Collection Fine Jewellery and Charm’s Fine leather and Bag’s
“promotion”
? Sponsorship with Sports - -Official time keeper of every - -Olympic sport since 1932 - -Promotes two major events in India - -Promotes two major events in India -
-and golf
Omega olympic limited
? Edition water released 88 days before the
start of the BEIJING OLYMPICS
BRAND AMBASSADOR -GEORGE CLOONEY -ABHISHEK BACHCHAN -SONALI BENDRE
Tie
ups with nasa &iss
? International space station also represents a new era of the Omega’s longstanding with space
exploration.
? TECHNOLOGY & DESIGN INVOLVEMENT ? Established world class recognition for their expertise in manufacturing movement. ? Best known for their unique co-axial movement ? Which was initially released to the market place in 1999
“SWATCH” IN RUSSIA
Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA
? Product has wrong position on Russian market ? It was defined as usual expensive watch ? Customer didn’t pay attention to the product
From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India? A lot of independent official Swatch outlets
appeared the SWATCH outlets appeared in largest cities of RUSSIA ? SWATCH product found the most popular in RUSSIA market
PROMOTION
? Swatch produces the model for everybody. Inspite of
this they define young people as their target audience
? The factor of SWATCH popularityvalue of money acceptable price for swiss watches wide range of models quality and reliabbility good warranty & conditions opportunity buy swatch product online
SWATCH ADVERTISEMENT
? TV – COMMERCIAL
? BILLBOARDS
? FAMOUS MAGAZINES
BRAND AMBASSADOR • KONSTANTIN • ANNA KOURNIKOVA
TISSOT
? Introduced in the year -1853 ? Founder – Charles Felician Tissot ? First company to make watch in plastic ? It’s parent company is swatch TISSOT merged
with Omega watch making company in 1980
Brand ambassador
? DEEPIKA PADUKONE ? MICHAEL JAMES ? NICKY HYDEN – MOTOR CYCLE RACER
KEY FACTS
? 130 outlets allover the country ? 25 cities and towns ? Attracts peoples from all walk’s of life ? Huge Customer ? Irrespective of nationality ? 200 designs every year starting price Rs 8000
onwards
doc_917547987.pptx
This is about the supply and and distribution network of watch industry
Presentation on watches
CONTENTS
1. 3.
History of watches TITAN
2. Supply And Distribution Network
4
5 6 7 8
TIMEX
OMEGA SWATCH TISSOT CONCLUSION
History of watches
? For thousands of years, devices have been used to
measure and keep track of time. ? The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer. ? The ancient egyptians divided the day into two 12hour periods, and used large obelisks to track the movement of the Sun. They also developed water clocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae
? The earliest clocks relied on shadows cast by the
sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed. ? The earliest known clock with a waterpowered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc
? India is under penetrated market for watches ? Only 27% of indians own a watch ? Total estimated volume as per 2009 is 45mn unit
? Value of rs 300 crores
? Past Proportion of indian market is below rs 500 ? Market has been split into low end.Mass market
, premium & luxury brand.
? SUPPLY AND DISTRIBUTION NETWORK
COMPONENT SUPPLIER WATCH INDUSTRY BRAND WHOLESELLER
RETAILER
TITAN AT GLANCE
? Founded in : 1987 ? Head quarter –Houser ,India ? Area served -4 continent and 32 countries –
India and other Countries , especially –Middle East Asia , Asia Pacific and Africa? Key People-Xerxes Desai- Founder
KEY FACT
? World 5th largest manufacturer of watches? Manufactured 1000 million watches till date? 100 million customers , 265 Exclusive
showrooms ? Backed by 700 Service centres ? Focussing on Design of watches? Introduced Braille watches
Product range
? Raga Diva ? Nebula ? Octane ? Heritage ? Edge ? Orion
Price range
? Raga – Rs 4000 - 9500 ? Nebula - Rs 2600 - 8500 ? Octane - Rs 5250 - 7000 ? Orion – Rs 3200 - 8000
promotion
? Advertising – Electronics & Print ads ? Sales promotion ? Events ? Launch of a store ? Hoardings/Billboards
TARGET SEGMENT
? Demographic ? age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+ ? Gender - male & female ? Occupation –Professional , Retired ,Students? Lower class,middle class , upper class ? Pshycographic – life styles , Culture oriented
,Sports Oriented ,Outdoor –Oriented
Behavioural
? Benefits – quality service and economy ? User Status – Potential users ,First time users-
regurlar user ,non-user
Brand ambassador
? AAMIR KHAN ? RANI MUKHERJEE
MARKET INFORMATION
? Titan’s Watches Division has 60% share of the
domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year ? Plans to sell 14 million watches this Fiscal year Compared with 90,00,000 is 2008-2009 ? Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%
Timex watch
? TIME WORLD ? In market since 150 years ? Ranked no-1 in USA in 2001 ? Largest selling Brand in USA & CANADA ? Focus – Quartz based wrist watch in India ? Lowest cost watch manufacturer in the world
“JOINT VENTURE WITH “TITAN”
Company market share growth from 12% in 1998 to 28% in 2008 TARGET MARKET YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS
“TIMEX TECHNOLOGY”
? Data link ? Perpetual Collection Calender ? Watch Resistant Watch ? Ironman Triathlon
“DISTRIBUTION”
? Espirit ? Nautica ? Pierre Cardin ? Salvatore Ferragamo
“Brand ambassador”
? Brett lee -360 degree marketing ? Collections? Conversations Starters (Rs 1550 -8550) ? Torque Collections (Rs 2495-4995) ? Timex act golf collections-(Rs 1995-5995) ? Reebok timewear (Rs 3500-8000)
“Joint venture”
? Disney Designer Watches ? Reliance MobileVessace Valentino
“OMEGA
WATCHES”
? Founded in 1848
? ? ?
?
OMEGA RANGE OF PRODUCTS Gent’s collection Ladies Collection Fine Jewellery and Charm’s Fine leather and Bag’s
“promotion”
? Sponsorship with Sports - -Official time keeper of every - -Olympic sport since 1932 - -Promotes two major events in India - -Promotes two major events in India -
-and golf
Omega olympic limited
? Edition water released 88 days before the
start of the BEIJING OLYMPICS
BRAND AMBASSADOR -GEORGE CLOONEY -ABHISHEK BACHCHAN -SONALI BENDRE
Tie
ups with nasa &iss
? International space station also represents a new era of the Omega’s longstanding with space
exploration.
? TECHNOLOGY & DESIGN INVOLVEMENT ? Established world class recognition for their expertise in manufacturing movement. ? Best known for their unique co-axial movement ? Which was initially released to the market place in 1999
“SWATCH” IN RUSSIA
Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA
? Product has wrong position on Russian market ? It was defined as usual expensive watch ? Customer didn’t pay attention to the product
From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India? A lot of independent official Swatch outlets
appeared the SWATCH outlets appeared in largest cities of RUSSIA ? SWATCH product found the most popular in RUSSIA market
PROMOTION
? Swatch produces the model for everybody. Inspite of
this they define young people as their target audience
? The factor of SWATCH popularityvalue of money acceptable price for swiss watches wide range of models quality and reliabbility good warranty & conditions opportunity buy swatch product online
SWATCH ADVERTISEMENT
? TV – COMMERCIAL
? BILLBOARDS
? FAMOUS MAGAZINES
BRAND AMBASSADOR • KONSTANTIN • ANNA KOURNIKOVA
TISSOT
? Introduced in the year -1853 ? Founder – Charles Felician Tissot ? First company to make watch in plastic ? It’s parent company is swatch TISSOT merged
with Omega watch making company in 1980
Brand ambassador
? DEEPIKA PADUKONE ? MICHAEL JAMES ? NICKY HYDEN – MOTOR CYCLE RACER
KEY FACTS
? 130 outlets allover the country ? 25 cities and towns ? Attracts peoples from all walk’s of life ? Huge Customer ? Irrespective of nationality ? 200 designs every year starting price Rs 8000
onwards
doc_917547987.pptx