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Bharatbook.com added a new research report on "Vodafone: Becoming a valuable and recognizable brand" into its market report catalogue for reselling.
Vodafone: Becoming a valuable and recognizable brand Bharatbook.com added a new research report on "Vodafone: Becoming a valuable and recognizable brand" into its market report catalogue for reselling. Vodafone: Becoming a valuable and recognizable brand As early as 2004, Vodafone stated its aim was to be in the top five most valuable brands in the world. By 2011, the telecom giant had achieved this goal through an aggressive sponsorship campaign, a strategy of non-controlled interests to increase its presence across the globe, and increasing investment in less developed markets.http://www.bharatbook.com/market-re...coming-a-valuable-and-recognizable-brand.html Features and benefits * MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. * Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Highlights Vodafone has emphasized its presence as a major brand through heavy investment in advertising and sponsorship ventures and being associated with major sporting institutions. Vodafone has had a presence in many markets across the world through a strategy of noncontrolling interests. Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa. Your key questions answered * How has Vodafone achieved its standing as one of the world's leading brands? * How has Vodafone's branding and sponsorship strategy contributed towards its success? OVERVIEW Catalyst Summary ANALYSIS Key findings SUPERBRAND SPONSORSHIP Vodafone has a very visible presence as a result of its sponsorship ventures Vodafone has been extremely visible through its major sponsorship tie-ups Vodafone has targeted major sports institutions to enhance its image as a superbrand Vodafone has also been associated with two major Formula 1 teams
Vodafone’s branding tactic has delivered in terms of greatly expanding the company’s customer base NON-CONTROLLED INTERESTS As well as its visible presence, Vodafone has had success through its non-controlled interests around the world Non-controlled interests account for 40% of Vodafone’s asset value and has helped the company significantly in its rise in becoming one of the world’s most valuable brands Verizon impacts heavily on Vodafone’s operating profits Vodafone is moving away from its model of non-controlled interests EXPANSION MARKETS Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa Vodafone is the second largest mobile network operator in India For more information kindly visit :http://www.bharatbook.com/market-re...ecoming-a-valuable-andrecognizable-brand.html Or Contact us at : Bharat Book Bureau Ph.: + 91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: [email protected] Website: www.bharatbook.com Follow us on twitter:http://twitter.com/#!/Sandhya3B Vodafone,mobile,market,research,report Bharat Book Bureau 810, Real Tech Park, 8th Floor, Sector - 30A,Vashi, Navi Mumbai - 400703
doc_930300410.doc
Bharatbook.com added a new research report on "Vodafone: Becoming a valuable and recognizable brand" into its market report catalogue for reselling.
Vodafone: Becoming a valuable and recognizable brand Bharatbook.com added a new research report on "Vodafone: Becoming a valuable and recognizable brand" into its market report catalogue for reselling. Vodafone: Becoming a valuable and recognizable brand As early as 2004, Vodafone stated its aim was to be in the top five most valuable brands in the world. By 2011, the telecom giant had achieved this goal through an aggressive sponsorship campaign, a strategy of non-controlled interests to increase its presence across the globe, and increasing investment in less developed markets.http://www.bharatbook.com/market-re...coming-a-valuable-and-recognizable-brand.html Features and benefits * MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. * Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Highlights Vodafone has emphasized its presence as a major brand through heavy investment in advertising and sponsorship ventures and being associated with major sporting institutions. Vodafone has had a presence in many markets across the world through a strategy of noncontrolling interests. Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa. Your key questions answered * How has Vodafone achieved its standing as one of the world's leading brands? * How has Vodafone's branding and sponsorship strategy contributed towards its success? OVERVIEW Catalyst Summary ANALYSIS Key findings SUPERBRAND SPONSORSHIP Vodafone has a very visible presence as a result of its sponsorship ventures Vodafone has been extremely visible through its major sponsorship tie-ups Vodafone has targeted major sports institutions to enhance its image as a superbrand Vodafone has also been associated with two major Formula 1 teams
Vodafone’s branding tactic has delivered in terms of greatly expanding the company’s customer base NON-CONTROLLED INTERESTS As well as its visible presence, Vodafone has had success through its non-controlled interests around the world Non-controlled interests account for 40% of Vodafone’s asset value and has helped the company significantly in its rise in becoming one of the world’s most valuable brands Verizon impacts heavily on Vodafone’s operating profits Vodafone is moving away from its model of non-controlled interests EXPANSION MARKETS Vodafone is seeking to consolidate its position as a world-leading brand through market expansion in India and Africa Vodafone is the second largest mobile network operator in India For more information kindly visit :http://www.bharatbook.com/market-re...ecoming-a-valuable-andrecognizable-brand.html Or Contact us at : Bharat Book Bureau Ph.: + 91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: [email protected] Website: www.bharatbook.com Follow us on twitter:http://twitter.com/#!/Sandhya3B Vodafone,mobile,market,research,report Bharat Book Bureau 810, Real Tech Park, 8th Floor, Sector - 30A,Vashi, Navi Mumbai - 400703
doc_930300410.doc