Introduction
Visual Merchandising, until recently called simply Merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. It has become an important element in retailing that is a team effort involving senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff. Visual Merchandising starts with the store itself. The management decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. Visual merchandising is not a science; there are no actual rules. It is more like an art in the sense that there are implicit but that these also exists to be broken for striking effects. The main principle of visual merchandising is that it is intended to increase sales, which is not the case with the “real” art. Visual merchandising is one of the final stages in trying to set out a way that customers will find attractive and appealing and it should follow and reflect the principle that underpin the store’s image.Visual merchandising is the way one displays the ‘goods for sale’ in the most attractive manner with the end purpose of making a sale.”If it does not sale then it is not visual merchandising”. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume.VM is an art and science of displaying merchandise to enable maximum sale. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season based displays to
introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. Definition of visual merchandising (VM): 1)Definition: “ VM is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally augments the selling process.” 2)Definition: “VM is the art of displaying merchandise in a manner that is appealing to the eyes of customers. It sets to the context to the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needs so as to keep up-to-date with the dunamics of the market constantly. Study done prior to new Visual Merchandising Techniques(SOP):
(I)Merchandise Presentation: Types of Merchandise Display Techniques: a) Hanging: Products that need full frontal view have special embroidery, print on front or back or product that require to show the shape, fit & fall of the garment. Ideal for Fashion merchandise. These can be Frontals or SideOuts. b) Stacking: Packed products like formal shirts that don’t need details of shape, fit & fall should be stacked. Done for Core merchandise. c) S-Hook: Denims are usually hung using S hooks as it gives the rough and casual look that compliments the product. d) Rolled: Products like Capri’s and denims are rolled at times to give them a utilitarian attitude. Limp material core merchandise is styled in this fashion.
Guidelines for Hanging Merchandising:
? ? ? ? Colours should go from light in front to dark at back. Each browser arm to carry 10 to 12 pieces max. On a 4’ length there should be 40 pieces. On a 2’ there should be 20 pieces. Ensure same style/price merchandise are placed together.
? Size Block by placing in series starting: XS/ S/ M/ L/ XL /XXL
Guidelines for Hanger Alignment:
? Uniform hanger balance – Hangers should not be tilting towards any side and should be parallel to the ground. ? Uniform hanger placement – The hangers should be equally placed. ? Uniform direction of hanger – all the hanger heads should be aligned to one direction.
doc_767145856.docx
Visual Merchandising, until recently called simply Merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. It has become an important element in retailing that is a team effort involving senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff. Visual Merchandising starts with the store itself. The management decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. Visual merchandising is not a science; there are no actual rules. It is more like an art in the sense that there are implicit but that these also exists to be broken for striking effects. The main principle of visual merchandising is that it is intended to increase sales, which is not the case with the “real” art. Visual merchandising is one of the final stages in trying to set out a way that customers will find attractive and appealing and it should follow and reflect the principle that underpin the store’s image.Visual merchandising is the way one displays the ‘goods for sale’ in the most attractive manner with the end purpose of making a sale.”If it does not sale then it is not visual merchandising”. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume.VM is an art and science of displaying merchandise to enable maximum sale. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season based displays to
introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. Definition of visual merchandising (VM): 1)Definition: “ VM is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally augments the selling process.” 2)Definition: “VM is the art of displaying merchandise in a manner that is appealing to the eyes of customers. It sets to the context to the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needs so as to keep up-to-date with the dunamics of the market constantly. Study done prior to new Visual Merchandising Techniques(SOP):
(I)Merchandise Presentation: Types of Merchandise Display Techniques: a) Hanging: Products that need full frontal view have special embroidery, print on front or back or product that require to show the shape, fit & fall of the garment. Ideal for Fashion merchandise. These can be Frontals or SideOuts. b) Stacking: Packed products like formal shirts that don’t need details of shape, fit & fall should be stacked. Done for Core merchandise. c) S-Hook: Denims are usually hung using S hooks as it gives the rough and casual look that compliments the product. d) Rolled: Products like Capri’s and denims are rolled at times to give them a utilitarian attitude. Limp material core merchandise is styled in this fashion.
Guidelines for Hanging Merchandising:
? ? ? ? Colours should go from light in front to dark at back. Each browser arm to carry 10 to 12 pieces max. On a 4’ length there should be 40 pieces. On a 2’ there should be 20 pieces. Ensure same style/price merchandise are placed together.
? Size Block by placing in series starting: XS/ S/ M/ L/ XL /XXL
Guidelines for Hanger Alignment:
? Uniform hanger balance – Hangers should not be tilting towards any side and should be parallel to the ground. ? Uniform hanger placement – The hangers should be equally placed. ? Uniform direction of hanger – all the hanger heads should be aligned to one direction.
doc_767145856.docx