VIDEOCON

Description
Every thing about videocon

• ABOUT VIDEOCON • VIDEOCON SHAHJAHANPUR • FACILITY LOCATION PLANNING • FACILITY CAPACITY PLANNING • PRODUCTION AND OPERATION MANAGEMENT • TRANSFORMATION PROCESS • QUALITY CONTROL DEPARTMENT • PLANT STORE DEPARTMENT • HUMAN RESOURCE DEPARTMENT • PRODUCT LAYOUT

1 . WHY VIDEOCON HAS CHANGED ITS LOGO ?

The brand now has changed its 'V' to a flowing style along with a new line ''Experience change'. According to the company, the new Videocon symbol reiterates the ethos of a company dedicated to maintaining the highest international standards of excellence through quality, technology and innovation.

The story begins with the idea in the mind of a graduate boy who was very agile and passionate about his ideas and have believe in them. He initiated with sugar mill and ended with an MNC named Videocon India,s no. 1 brand in Consumer electronics and Home appliances by almost 50 million people across the world.
The boy named was Shri Nandlal Madhavlal Dhoot, the founder of the Videocon Group

Late Shri Nandlalaji Dhoot
(26th Feb 1932 – 26th April 1993)

? The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico .
? Third largest picture tube manufacturer in the world.

? Annual turnover of 4 billion USD, making it the largest consumer electronic and home appliance companies in India.
? Videocon is one of the largest CPT Glass manufacturers in the world, operating in Mexico, Italy, Poland and China. ? On May 23, 2008, Videocon announced that it is studying an invitation from General Electric (GE) to bid for its centuryold appliances division which it has put up for sale.

BUSINESS PORTFOLIO
Products Brands

Home Appliances
• Refrigerators • Washing Machines • Air Conditioners • Air Coolers • Mixers, Toasters & Iron • Microwave Oven • Vaccume Cleaner • Geysers • Water Purifiers

Consumer Electronics

• CTV TV • Plasma TV • LCD TV • LED TV • Home Entertainment Systems • Audio/Video Products

• Videocon • Sansui • Kenstar • Kelvinator • Nordmende

Videocon Group: The Story So Far …
1989-1990 Home Entertainment Systems, Electric Motors & Air conditioners

1985 Colour TV

1995 Glass shells for CRT

1998 Compressors & Compressor motors

2005 Thomson acquisition

2008 Merging of Group Brands

2009 Telecom Venture &D2H

1987 Washing Machines

1991 Refrigerators & Coolers

1996 Kitchen Appliances & Crude Oil

2000 Philips Color TV Plant takeover

2005 Electrolux India 3 plants takeover

1985

1987

1989/1990

1991

1995

1996 1998 2000

2005 2005

2008

2009

First time in India:

Route: • Strong Market Study • Strong Dealer Network • Multi Brand Strategy

In house Integration: • Components Manufacturing like Motor, Compressor, Glass, Picture Tube etc.

• Flat tube for B&W TV • PIP in Color TV • Washing machines as a category • Rotary compressors in Aircons • Television with Auto Con Technology

BRAND BASKETS OF VIDEOCON

VSOL

IT

Solar Energy

DTH

Petroleum Energy CE & HA Retail Hospitality

THE INDIAN GIANT

VIDEOCON Industries Ltd. , SHAHJHANPUR

PRODUCTION CAPACITY OF 50000 REFRIGERATORS IN AN MONTH. Strong Backward Integration : Component Division US $ 120 million

Why shahjahanpur (Rajasthan)?
Availability of power supply

Good transportation facilities

Basic ameniti es

Close Proximity to the raw material

Governmen t policies

Close Proximit y to Markets

SJPR

Environment and community

Residential complexes, schools, hospitals, clubs, etc. Availability of cheap & skillful labor Easy availability of cheap land

Proximity to subcontractors

Less construction costs

Facility Capacity Planning

OPTIMAL CAPICTY AT SJP IS 50000 PER MONTH.

IN ORDER TO SATISFY HE FUTURE DEMAND HUGE WAREHOUSES ARE MADE TO STORE ADEQUATE STOCK.

Need for Facility Capacity Planning

IN ORDER TO MEET THE OPTIMAL CAPICITY THE WORK IS CARRIED IN TWO SHIFTS 12 HOUR EACH.

TOTAL INVESTMENT IS RS.500 CRORES.

11

1.PRICE
AS WE ALL KNOW THAT PRICE OF VIDEOCON PRODUCT IS LOW AS COMPARED TO ITS COMPETITORS SUCH AS LG,SAMSUNG AND VIDEOCON ETC.

2.

QUALITY VIL FOCUSES ON QUALITY OF ITS PRODUCT ON LARGE SCALE FOR EX > IT IHAS SEPRATE QUALITY DEPARTMENT IN THE PLANT TO CHECK AND MONITOR THE QUALITY OF RAW MATERIALS AND QUALITY OF OUTPUT PRODUCED. 3. DELIVERY VIL HAS VERY EFFECTIVE SUPPLY CHAIN SYSTEM FOR THAT IT HAS ITS OWN RETAIL OUTLET SUCH AS NEXT FROM WHERE THE FINISHED GOODS ARE SOLD AND TRANSFFERED TO DEALERS.

4.SERVICE THROUGH VARIOUS CUSTOMER CARE C CENTERS VIDEOCON IS PROVIDING VARIOUS PRE AND POST SALES SERVICE TO CUSTOMER. 5. CYCLE TIME AS WE KNOW AS THE CYCLE TIME REDUCES PROFIT OPPORTUNITY FOR UNIT INCRESES, AS IN CASE OF VIDEOCON THROUGH 24 HOURS SHIFT,S OF WORKING IT HAS INCRESED ITS CYCLE TIME.

Key Factors For Success
? Benchmarking & Global Standards

? Rule the changing business environment
? Accountability & Answerability. ? Adopt, Adapt and Improve ? Functional Expertise is the solution.

? Ask Why? Learn To Say No! Try To Know How.
? Task driven Approach and Positive attitude ? Team Work & Customer Focus ? Consistency at work and continuous improvement ? Be open to suggestions and promote positive thinking ? Total cost effectiveness : Survival of the fittest ? Weeding out dead wood - Shape Up or Ship Out ? Measurable Performance / bottom line is the final answer ? NO PLACE FOR ORDINARIES : Smart to exist. ? Golden Opportunities for successful people.



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