PROMOTION MIX OF VICCO
SUBMITTED BY:? Priyanka Soni - 21 ? Eshita Naidu -22 ? Amit Jha ? Amiruddin Shaikh - ? Sheetal Mehta ? Dharamveer Morya -29 ? Priti Morya -30 -26 -27 -28
? Megha Srivatava 23 ? Mohammad Talib 24 ? Akshata Kamath 25
INTRODUCTION
? Founded in 1952 by late Shri K.V.P ? Having production units at Dombivli, Nagpur and Goa in India. ? Their best known products are Vicco Turmeric skin / sun screen cream, Vicco Vajradanti powder and paste and Vicco SF (Sugar free) paste.
Shri K.V.Pendharkar
VARIETY OF VICCO PRODUCT
icco Vajradanti paste
Turmeric Multipurpose Cream
Vicco Turmeric skin
Vicco SF (Sugar free) paste.
Turmeric Face Wash
Turmeric WSO Cream
Narayani
Cream
Turmeric Skin cream (Oil Base)
Vicco Vajradanti
powder
Characteristics of Vicco Product
? Monotonous packaging ? Lack of variety in products ? Core competency- not concentrated on Coping up with changing times
Reposition the product vtc target the people who wish for a glowing, healthy, looking skin Packagin a better packaging to build brand equilty and drive sales modern look
SWOT Analysis
S- Strength ? Ayurvedic and herbal ? Color factor ? Monopoly ? No side effect
W- Weakness
? Weak Communication ? No research done ? Powdery residue ? Retailers are not satisfied ? Lack of awareness ? Cost of sandalwood oil
O-Opportunity
? Opportunity Increasing in health consciousness ? Growth of herbal product ? 15% of company’s total production goes to overseas market. ? Exports : U.S.A, Canada, Mexico, Surinam, Africa, Mauritius,Fiji,Saudi Arabia, Kuwait
T-Threat
? Allopathic medicines ? Homeopathic medicines ? Arise of Competitors ? Competitors could use aggressive market ingtactics cut prices/increase promotion ? Competitors bring out similar products
COMPETITOR ?PONDS CREAME ?Shahnaz husain turmeric treatment formula
?Brand-wise share: ? HLL 33% ? Dabur 9% ? Colgate 51%
INTRODUCTING TOP 3 PRODUCT OF VICCO
1. Vicco Vajradanti paste
2.Vicco Turmeric skin
3. Narayani Cream
MARKETING MIX
PROMOTION MIX
AWARDS
C
N O
N O I S U L C
Bibliography ? www.viccolab.com ? www.hul.co.in ? www.products.jimtrade.com
! ! ! U O Y K N A H T
doc_658715600.ppt
SUBMITTED BY:? Priyanka Soni - 21 ? Eshita Naidu -22 ? Amit Jha ? Amiruddin Shaikh - ? Sheetal Mehta ? Dharamveer Morya -29 ? Priti Morya -30 -26 -27 -28
? Megha Srivatava 23 ? Mohammad Talib 24 ? Akshata Kamath 25
INTRODUCTION
? Founded in 1952 by late Shri K.V.P ? Having production units at Dombivli, Nagpur and Goa in India. ? Their best known products are Vicco Turmeric skin / sun screen cream, Vicco Vajradanti powder and paste and Vicco SF (Sugar free) paste.
Shri K.V.Pendharkar
VARIETY OF VICCO PRODUCT
icco Vajradanti paste
Turmeric Multipurpose Cream
Vicco Turmeric skin
Vicco SF (Sugar free) paste.
Turmeric Face Wash
Turmeric WSO Cream
Narayani
Cream
Turmeric Skin cream (Oil Base)
Vicco Vajradanti
powder
Characteristics of Vicco Product
? Monotonous packaging ? Lack of variety in products ? Core competency- not concentrated on Coping up with changing times
Reposition the product vtc target the people who wish for a glowing, healthy, looking skin Packagin a better packaging to build brand equilty and drive sales modern look
SWOT Analysis
S- Strength ? Ayurvedic and herbal ? Color factor ? Monopoly ? No side effect
W- Weakness
? Weak Communication ? No research done ? Powdery residue ? Retailers are not satisfied ? Lack of awareness ? Cost of sandalwood oil
O-Opportunity
? Opportunity Increasing in health consciousness ? Growth of herbal product ? 15% of company’s total production goes to overseas market. ? Exports : U.S.A, Canada, Mexico, Surinam, Africa, Mauritius,Fiji,Saudi Arabia, Kuwait
T-Threat
? Allopathic medicines ? Homeopathic medicines ? Arise of Competitors ? Competitors could use aggressive market ingtactics cut prices/increase promotion ? Competitors bring out similar products
COMPETITOR ?PONDS CREAME ?Shahnaz husain turmeric treatment formula
?Brand-wise share: ? HLL 33% ? Dabur 9% ? Colgate 51%
INTRODUCTING TOP 3 PRODUCT OF VICCO
1. Vicco Vajradanti paste
2.Vicco Turmeric skin
3. Narayani Cream
MARKETING MIX
PROMOTION MIX
AWARDS
C
N O
N O I S U L C
Bibliography ? www.viccolab.com ? www.hul.co.in ? www.products.jimtrade.com
! ! ! U O Y K N A H T
doc_658715600.ppt