Ventures And Licenses Moving Sri Technology Into The Marketplace

Description
During this outline with regards to ventures and licenses moving sri technology into the marketplace.

SRI’s stock in trade is innovation.
We discover new scientifc
principles, develop novel
approaches, design new products
for clients, and bring new
technology to market.
SRI is a world-class
innovation center,
creating industry-
leading ventures
that continue to
change the world.
Their disciplined
innovation process
for creating ventures
is unparalleled. They
are an outstanding
partner, and we are
proud to work with
them. Our doors
are always open
to SRI.”
—Gary Morgenthaler
Managing Director
Morgenthaler Ventures
BusinessWeek dubbed SRI Inter–
national “Spin-Off City”— an
innovation engine that creates
new ventures and licenses
to capitalize on breakthrough
technology developed at SRI. A
research and innovation center
in the heart of Silicon Valley,
SRI has created and launched
more than 60 ventures with
a total market capitalization
of almost $20 billion.
Three of our ventures are now
public companies, and many
others have been acquired.
Our ventures are funded by
some of Silicon Valley’s top
venture capital frms, such as
Mayfeld Fund, Morgenthaler
Ventures, Menlo Ventures,
and U.S. Venture Partners.
In addition, we have developed
hundreds of high-value licenses:
every day, people around the world
use innovative products that SRI
pioneered, including the computer
mouse, the Internet, HDTV, and Siri.
SRI licensees range from large
corporations to mid-size frms
and small start-ups that are
spearheading new technologies
and products. Our licenses
are in the growing areas of
cleantech, infotech, biotech,
and advanced materials.
Ventures and Licenses:
Moving SRI Technology
into the Marketplace
Our Systematic
Innovation Process

At SRI, innovation is a
discipline refned over more
than two decades, assuring
repeatable success in R&D and
technology commercialization.
Our approach to creating ventures
and licenses is a leading model
for the nonproft research sector.
Rather than pushing our technology
advances into markets, we meet
important market needs with SRI-
developed technology solutions.
SRI’s process to create a venture
or license (illustrated on the
next page) includes identifying
a disruptive market opportunity
and important need, developing
a disruptive technology solution
that has a sustainable competitive
differentiation, and creating
a business plan that brings
the value proposition to life.
In the case of ventures, we recruit
an entrepreneur-in-residence,
assemble the entrepreneurial team,
assist in obtaining venture invest-
ment, and launch the new company.
For licenses, SRI advances
opportunities beyond patents.
We often develop the technology
into a prototype or product,
identify customers, and even
begin the revenue stream.

Venture
Concept
New License or Venture
SRI
Commercialization
Board
nVention Venture
Capital Advisory
Forum

• Champion and team
• Quantitative
value proposition
• Stakeholder meetings
• New company launch
• Road show
• Seed or A-round funding
• Refned quantitative
value proposition
• Market analysis
• Demonstration or prototype
• Entrepreneur recruitment
• SRI funding to develop concept
• Venture capital review
• Venture plan
• Assistance with identifying
strategic partners, team
members, and customers
nVention: A Strategic
Partnership with Leading
Venture Capitalists

As part of the venture creation
process, SRI works closely
with the venture community
to beneft from its fnancing
and company-nurturing skills.
SRI’s nVention Advisory Board
comprises seasoned venture
capitalists from premier frms.
They provide strategic advice
in technology areas such
as information technology,
advanced materials, power
and energy, nanotechnology,
and medical devices. They
also support the business
process with market knowledge,
business opportunity analysis,
industry and customer contacts,
and recruitment of executive teams.
Although nVention board members
have no preferred investment
rights, they beneft from exposure
to advanced technology in SRI
laboratories and from a frst
look at new venture concepts.
Board members have frequently
invested in our spin-offs.
View the current list of
nVention board members at
www.sri.com/engage/ventures/
nvention-advisory-board.
SRI’s Process for Creating
Ventures and Licenses
Important
Client & Market
Needs
SRI’s Venture Portfolio
Surgical robotics
Electroactive polymers* Digital color printing
applications*
Super-bright LED
light engines*
Drug dispensing system* Drug discovery
Metal print and plate
manufacturing
Speech recognition
for customer service*
Electroadhesion for
materials handling
Innovative robots for
manufacturing/service*
Enterprise social media
technology*
Panoramic image
editing software*
Video enhancement
systems
Virtual personal
assistant *
Electronic signature
solutions
LCD technology*
Wireless mesh
networks*
Video-on-demand
services**
Real-time web video
streaming and sharing
Next-generation
personalized web search
tool and planning
Customer
service tools*
Iris biometric
identifcation*
DNA testing services*
Portable power systems** Environmentally friendly
light products
Optical network
components
Disposable hearing aid*
Anti-counterfeiting
systems
*Acquired or merged ** Dissolved
Publicly Traded Robotics
Information Technology
Advanced Materials
Bio/Medical
SRI has become
the best organization
in the world in taking
its technology
and creating
businesses… they
have developed
an excellent
process for going
from technology,
to products, to
markets, that ?ts
well with what
venture capitalists
want to see.”
—David Ladd

Former Managing Director
May?eld Fund

Glucose monitoring system
Stray voltage
detection services
Travel search
and planning
Educational gaming
platform
Smart calendar
for iPhone
Digital imaging
system
PowerZyme
SRI spin-off Siri, Inc.,
acquired by Apple,
offered a virtual personal
assistant for smart
phones. It automates
routine tasks based
on voice input for
more intelligent
web interaction.
Technology for K-12
and higher education
Contact Us
Norman Winarsky, Ph.D.
Vice President, SRI Ventures
SRI International
333 Ravenswood Avenue
Menlo Park, CA 94025-3493
[email protected]
650.859.2061
www.sri.com/engage/ventures
About SRI International
SRI International is a nonproft research
and innovation center headquartered
in Silicon Valley. Government and
business clients worldwide come to
SRI for pioneering solutions in biomedi-
cal sciences and health, chemistry
and materials, computing, education,
economic development, energy,
security and defense, robotics, sensing,
and more. We provide research, labora-
tory and advisory services, technology
development and licenses, deployable
systems, products, and venture
opportunities. Our innovations have
created new industries and marketplace
value, and lasting benefts to society.
SRI International is a registered trademark
of SRI International. All other trademarks
are the property of their respective owners.
Copyright 2014 SRI International.
All rights reserved. 5/14
Headquarters
333 Ravenswood Avenue
Menlo Park, California 94025-3493
650.859.2000
Additional U.S. and international locations
www.sri.com Stay Connected
www.sri.com

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