Description
During this brief outline concerning venture academy entrepreneurship and business planning.
VENTURE ACADEMY
“Entrepreneurship &
Business Planning”
6-10 October 2014,
SKEMA Business School
Sophia- Antipolis, France
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Dear reader
The Health2Market Team is in the pleasant position to present to you the free of charge weeklong Venture
Academy “Entrepreneurship & Business Planning” that will be take place on 6-10 October 2014 at SKEMA
Business School, Sophia-Antipolis, FRANCE. Join us to find out how to bring your research results to the market.
Our Rationale
Entrepreneurship is the art of recognition and exploitation of opportunities. Transforming opportunities into
entrepreneurial ventures requires that individuals not only possess knowledge, but that they also have the
cognitive abilities that allow them to formulate, value and exploit that knowledge.
The Academy will take participants through the process of formulating the framework of the entrepreneurial
venture, from innovative idea creation to early start-up activities and acquisition of the first clients for a
new business. Participants will experience the entrepreneur’s mindset and acquire methods and tools to
structure, formulate and pitch their business plan through an intense accelerated academy. They will benefit
from cross-fertilization with their peers, and best practice transfer, coaching and feedbacks from entrepreneurs,
venture capitalists, and key stakeholders of local innovation systems.
Our Target Group
The Academy is dedicated to health/life sciences researchers and entrepreneurs aiming to transform
research results into innovative venture and preparing themselves for an effective and professional formulation
and presentation of their entrepreneurial project. The Academy topics have been designed to be fine tuned with
the needs of participants who already have a concrete business idea to be developed during the training.
Our Host
SKEMA Business School, the School of Knowledge Economy and Management is a leading international
business school in the field of innovation management. With more than 40 faculty members and scholars
specialized in the domains of Entrepreneurship and Innovation, SKEMA has been developing learning tools and
methods to bridge the gap between theory and the practice of strategic management of innovation and
entrepreneurship. SKEMA expertise is disseminated from its French, USA and Chinese campuses and
incubators throughout its 30.000 alumni and hundreds of entrepreneurs trained in its entrepreneurship
executive education programs.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Academy Planning
5 days of knowledge transfer and iterative practice leading to a complete presentation of the business plan in
front of an audience of professionals.
Day Topic
Monday, 06-10-2014 Characteristics and scope of your innovation
Tuesday, 07-10-2014 Potential markets & Business Model Canvas
Wednesday, 08-10-2014 Refining the Value Proposition & Go to Market Strategy
Thursday, 09-10-2014 Entrepreneurial Finance & Financial Forecasts
Friday, 10-10-2014 Business Plan Presentation
Join us to…
? Evaluate the potential of your innovation with the ISMA 360
o
methodology
? Experience the combination of skills required to launch a new venture and practice the
entrepreneurial mindset and toolkit
? Develop and formulate the synthetized pitched business plan for your innovation
? Pitch in front of peers, investors and stakeholders to provide a clear, short and valuable
understanding of your entrepreneurial project
Participation for the training is free of charge. Travel and accommodation
costs are not covered.
How to register
In order to apply to the Venture Academy, please click here to access the online registration.
Registration will be open until August 29
th
, 2014.
Selection criteria
The Academy will host a limited number of participants. In the application form, you are asked to
respond to several questions so we can assess the maturity of your business/entrepreneurship experience and
your needs. We will then proceed to the selection of participants with decent awareness of entrepreneurship
issues in order to form a work team with uniformly leveled experience. Please take the time to carefully fill out
the application being as precise as possible. All selected participants will be notified in due time.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Academy programme
DAY 1: Monday, 06-10-2014
8:45-11:00 Warm-up session on the entrepreneur mindset
11:00-12:00 Introduction to Academy Deliverables: the pitched Business Plan
14:00-17:00 Defining the characteristics and scope of your innovation
17:00-18:00 Pitch on your innovation scope
Deliverables: BP slides on vision/mission
DAY 2: Tuesday, 07-10-2014
8:45-12:00 Identifying potential markets
14:00-17:00 Business Model Canvas
17:00-18:00 Peer2Peer Business Model Canvas presentations
Deliverables: BP slides day 1 + opportunities + offer + value proposition + targeted markets +
BM canvas
DAY 3: Wednesday, 08-10-2014
8:45-10:00 1,5 min pitch with feedback
10:00-12:30 Refining the Value Proposition
14:00-15:30 Testimonials from entrepreneurs
15:30-17:00 The Go to Market Strategy
17:00-18:00 Pitch with jury
Deliverables: BP slides day 2+go to market strategy
DAY 4: Thursday, 09-10-2014
8:45-10:00 1,5 min pitch
10:00-12:00 Entrepreneurial finance and introduction to financial forecasts
14:00-16:00 Working out your financial forecasts
16:00-18:00 Finalizing your Business Plan
DAY 5: Friday, 10-10-2014
8:30-10:00 Peer2Peer warm-up on BP presentations
10:15-12:45 Business Plan Presentations
10 min pitch+ 5 min Q/A with a jury. Jury composition: Academics, investors, life science
entrepreneurs
Deliverable: Radar Ranking of each BP to provide suggestions on issues to be further
addressed
Lunches will be offered at SKEMA premises. Dinner, travel and accommodation are at participants’ charge.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Academy Trainers
Michel Bernasconi
PhD (SKEMA)
Professor of Strategy and Entrepreneurship
Michel Bernasconi graduated from SKEMA Business School (1975). He holds a Doctorate degree in Business Strategy from
the University of Aix-en-Provence (1985) and an HDR (2007), and has 25 years of experience in strategy and new business
creation.He is currently the executive director of the faculty and the director of the department of “Strategy and
Entrepreneurship” at SKEMA. He had previously other management positions: Associate Dean for the Master program (ESC)
(1994-1999) and director of Executive Education (2003-2004). Michel Bernasconi is one of France’s specialists in the high-
tech start-up field, in which he has been working extensively in both business and engineering schools. His research has been published in books and
academic reviews in France, the UK and the USA. He was President of the French “Academy of Entrepreneurship and Innovation”, a research
association (2008-2010). At SKEMA, he developed a set of activities on entrepreneurship. He initiated the MSC in Entrepreneurship and Innovation,
developed incubators on the French campuses, and recently launched an ambitious partnership with a Chinese Incubator (Xian Jiaotong-SKEMA) in
Sushou. He was the founder and the director of the High-Tech Entrepreneurship Center who developed numerous projects in Entrepreneurship.
He has extensive experience in teaching entrepreneurship, intrapreneurship and new business creation, in particular in Executive Education. More
specifically, he is in charge of the program « Coup de Pousse», a successful seminar on intrapreneurship dedicated to big companies which last from
more than 10 years. He is a member of Sophia Business Angels, an investor club that invests in high-tech companies in France and in Europe.
Philippe Chereau
PhD (SKEMA)
Professor of Strategy and Entrepreneurship
Philippe Chereau holds a Doctorate in Management Science, is a professor of strategy and entrepreneurship, and is the
scientific director of the MSc in Entrepreneurship and Innovation at SKEMA Business School. He has specialized in strategic
management of innovation and in the governance of Local Innovation Systems. He has held positions in international business
development, general management and executive consulting. As an entrepreneur, he has contributed to the launching of
two ventures in the field of clinical development. He has been life science expert for the French Entrepreneurship and Innovation contest. As a scholar,
he conducts research on the relationships between competitive strategy, innovation and performance in SMEs.
Dominique Vian
PhD (SKEMA)
Professor of Entrepreneurship and Innovation
Dominique Vian started his career as an information system consultant at Bull Company then PricewaterhouseCoopers.
In 2001, after experimenting life as an entrepreneur during 5 years, Dominique started working for SKEMA Business School
(previously CERAM Sophia Antipolis) to lead the TEEE-Inn European project. He also coached well-known successful start-
ups like Seemage, Benomad and Keeneo. He is the inventor of the Innovation Systemic Marketing Analysis method called ISMA360®. Built on specific
theoretical frameworks: Effectuation, Sciences of Design and Complexity, this is a new approach applicable to strategy when uncertainty is inherent
to innovation.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Venue
The Academy will take place at SKEMA Business School. It will start at 8:45am on Monday, 06-10-14 but
it is advised to arrive at SKEMA not later than 8:15 am. The Academy will end on Friday, 10-10-14 around
3:30pm.
SKEMA BUSINESS SCHOOL
60 rue Dostoïevski- BP85
06902 Sophia Antipolis- FRANCE
Reception: +33(0)4.93.95.44.57
Hosts:
Philippe Chereau:+33(0)6.15.01.37.90
Jonathan Sitruk: +33(0)6.95.72.27.25
For more information about venue, accommodation and how to get there,
please click here.
doc_870511434.pdf
During this brief outline concerning venture academy entrepreneurship and business planning.
VENTURE ACADEMY
“Entrepreneurship &
Business Planning”
6-10 October 2014,
SKEMA Business School
Sophia- Antipolis, France
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Dear reader
The Health2Market Team is in the pleasant position to present to you the free of charge weeklong Venture
Academy “Entrepreneurship & Business Planning” that will be take place on 6-10 October 2014 at SKEMA
Business School, Sophia-Antipolis, FRANCE. Join us to find out how to bring your research results to the market.
Our Rationale
Entrepreneurship is the art of recognition and exploitation of opportunities. Transforming opportunities into
entrepreneurial ventures requires that individuals not only possess knowledge, but that they also have the
cognitive abilities that allow them to formulate, value and exploit that knowledge.
The Academy will take participants through the process of formulating the framework of the entrepreneurial
venture, from innovative idea creation to early start-up activities and acquisition of the first clients for a
new business. Participants will experience the entrepreneur’s mindset and acquire methods and tools to
structure, formulate and pitch their business plan through an intense accelerated academy. They will benefit
from cross-fertilization with their peers, and best practice transfer, coaching and feedbacks from entrepreneurs,
venture capitalists, and key stakeholders of local innovation systems.
Our Target Group
The Academy is dedicated to health/life sciences researchers and entrepreneurs aiming to transform
research results into innovative venture and preparing themselves for an effective and professional formulation
and presentation of their entrepreneurial project. The Academy topics have been designed to be fine tuned with
the needs of participants who already have a concrete business idea to be developed during the training.
Our Host
SKEMA Business School, the School of Knowledge Economy and Management is a leading international
business school in the field of innovation management. With more than 40 faculty members and scholars
specialized in the domains of Entrepreneurship and Innovation, SKEMA has been developing learning tools and
methods to bridge the gap between theory and the practice of strategic management of innovation and
entrepreneurship. SKEMA expertise is disseminated from its French, USA and Chinese campuses and
incubators throughout its 30.000 alumni and hundreds of entrepreneurs trained in its entrepreneurship
executive education programs.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Academy Planning
5 days of knowledge transfer and iterative practice leading to a complete presentation of the business plan in
front of an audience of professionals.
Day Topic
Monday, 06-10-2014 Characteristics and scope of your innovation
Tuesday, 07-10-2014 Potential markets & Business Model Canvas
Wednesday, 08-10-2014 Refining the Value Proposition & Go to Market Strategy
Thursday, 09-10-2014 Entrepreneurial Finance & Financial Forecasts
Friday, 10-10-2014 Business Plan Presentation
Join us to…
? Evaluate the potential of your innovation with the ISMA 360
o
methodology
? Experience the combination of skills required to launch a new venture and practice the
entrepreneurial mindset and toolkit
? Develop and formulate the synthetized pitched business plan for your innovation
? Pitch in front of peers, investors and stakeholders to provide a clear, short and valuable
understanding of your entrepreneurial project
Participation for the training is free of charge. Travel and accommodation
costs are not covered.
How to register
In order to apply to the Venture Academy, please click here to access the online registration.
Registration will be open until August 29
th
, 2014.
Selection criteria
The Academy will host a limited number of participants. In the application form, you are asked to
respond to several questions so we can assess the maturity of your business/entrepreneurship experience and
your needs. We will then proceed to the selection of participants with decent awareness of entrepreneurship
issues in order to form a work team with uniformly leveled experience. Please take the time to carefully fill out
the application being as precise as possible. All selected participants will be notified in due time.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Academy programme
DAY 1: Monday, 06-10-2014
8:45-11:00 Warm-up session on the entrepreneur mindset
11:00-12:00 Introduction to Academy Deliverables: the pitched Business Plan
14:00-17:00 Defining the characteristics and scope of your innovation
17:00-18:00 Pitch on your innovation scope
Deliverables: BP slides on vision/mission
DAY 2: Tuesday, 07-10-2014
8:45-12:00 Identifying potential markets
14:00-17:00 Business Model Canvas
17:00-18:00 Peer2Peer Business Model Canvas presentations
Deliverables: BP slides day 1 + opportunities + offer + value proposition + targeted markets +
BM canvas
DAY 3: Wednesday, 08-10-2014
8:45-10:00 1,5 min pitch with feedback
10:00-12:30 Refining the Value Proposition
14:00-15:30 Testimonials from entrepreneurs
15:30-17:00 The Go to Market Strategy
17:00-18:00 Pitch with jury
Deliverables: BP slides day 2+go to market strategy
DAY 4: Thursday, 09-10-2014
8:45-10:00 1,5 min pitch
10:00-12:00 Entrepreneurial finance and introduction to financial forecasts
14:00-16:00 Working out your financial forecasts
16:00-18:00 Finalizing your Business Plan
DAY 5: Friday, 10-10-2014
8:30-10:00 Peer2Peer warm-up on BP presentations
10:15-12:45 Business Plan Presentations
10 min pitch+ 5 min Q/A with a jury. Jury composition: Academics, investors, life science
entrepreneurs
Deliverable: Radar Ranking of each BP to provide suggestions on issues to be further
addressed
Lunches will be offered at SKEMA premises. Dinner, travel and accommodation are at participants’ charge.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Academy Trainers
Michel Bernasconi
PhD (SKEMA)
Professor of Strategy and Entrepreneurship
Michel Bernasconi graduated from SKEMA Business School (1975). He holds a Doctorate degree in Business Strategy from
the University of Aix-en-Provence (1985) and an HDR (2007), and has 25 years of experience in strategy and new business
creation.He is currently the executive director of the faculty and the director of the department of “Strategy and
Entrepreneurship” at SKEMA. He had previously other management positions: Associate Dean for the Master program (ESC)
(1994-1999) and director of Executive Education (2003-2004). Michel Bernasconi is one of France’s specialists in the high-
tech start-up field, in which he has been working extensively in both business and engineering schools. His research has been published in books and
academic reviews in France, the UK and the USA. He was President of the French “Academy of Entrepreneurship and Innovation”, a research
association (2008-2010). At SKEMA, he developed a set of activities on entrepreneurship. He initiated the MSC in Entrepreneurship and Innovation,
developed incubators on the French campuses, and recently launched an ambitious partnership with a Chinese Incubator (Xian Jiaotong-SKEMA) in
Sushou. He was the founder and the director of the High-Tech Entrepreneurship Center who developed numerous projects in Entrepreneurship.
He has extensive experience in teaching entrepreneurship, intrapreneurship and new business creation, in particular in Executive Education. More
specifically, he is in charge of the program « Coup de Pousse», a successful seminar on intrapreneurship dedicated to big companies which last from
more than 10 years. He is a member of Sophia Business Angels, an investor club that invests in high-tech companies in France and in Europe.
Philippe Chereau
PhD (SKEMA)
Professor of Strategy and Entrepreneurship
Philippe Chereau holds a Doctorate in Management Science, is a professor of strategy and entrepreneurship, and is the
scientific director of the MSc in Entrepreneurship and Innovation at SKEMA Business School. He has specialized in strategic
management of innovation and in the governance of Local Innovation Systems. He has held positions in international business
development, general management and executive consulting. As an entrepreneur, he has contributed to the launching of
two ventures in the field of clinical development. He has been life science expert for the French Entrepreneurship and Innovation contest. As a scholar,
he conducts research on the relationships between competitive strategy, innovation and performance in SMEs.
Dominique Vian
PhD (SKEMA)
Professor of Entrepreneurship and Innovation
Dominique Vian started his career as an information system consultant at Bull Company then PricewaterhouseCoopers.
In 2001, after experimenting life as an entrepreneur during 5 years, Dominique started working for SKEMA Business School
(previously CERAM Sophia Antipolis) to lead the TEEE-Inn European project. He also coached well-known successful start-
ups like Seemage, Benomad and Keeneo. He is the inventor of the Innovation Systemic Marketing Analysis method called ISMA360®. Built on specific
theoretical frameworks: Effectuation, Sciences of Design and Complexity, this is a new approach applicable to strategy when uncertainty is inherent
to innovation.
www.health2market.eu
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development
and demonstration under grant agreement No 305532
Venue
The Academy will take place at SKEMA Business School. It will start at 8:45am on Monday, 06-10-14 but
it is advised to arrive at SKEMA not later than 8:15 am. The Academy will end on Friday, 10-10-14 around
3:30pm.
SKEMA BUSINESS SCHOOL
60 rue Dostoïevski- BP85
06902 Sophia Antipolis- FRANCE
Reception: +33(0)4.93.95.44.57
Hosts:
Philippe Chereau:+33(0)6.15.01.37.90
Jonathan Sitruk: +33(0)6.95.72.27.25
For more information about venue, accommodation and how to get there,
please click here.
doc_870511434.pdf