Vance Packard was born in Pennsylvania in 1914 and graduated from the Pennsylvanian university.
He worked as a columnist for the newspapers and associated Press. He later became an editor and writer at “American Magazine”. He wrote a number of books on social issues like
‘The Naked Society’, ‘The Waste Makers’, ‘People Shapers’, ad ‘Hidden Persuaders’ which was his first book. Hidden Persuaders won the National Book Award. Vance Packard also taught creative writing at Columbia and New York University.
In Hidden Persuaders he tries to show how advertisers use motivation research to find out the consumers hidden urges. He writes how advertisers use this data to sell products and services.
Consumers
The consumers are unpredictable, what consumers sat they want does not reflect on what they actually do when buying a product. One cannot assume that people know what they want.
One cannot assume that people tell you the truth about their wants and dislikes even if they know them. Vance Packard writes that it is dangerous to assume that people can be trusted to behave in a rational way. People don’t act reasonably but they do act with purpose.
He worked as a columnist for the newspapers and associated Press. He later became an editor and writer at “American Magazine”. He wrote a number of books on social issues like
‘The Naked Society’, ‘The Waste Makers’, ‘People Shapers’, ad ‘Hidden Persuaders’ which was his first book. Hidden Persuaders won the National Book Award. Vance Packard also taught creative writing at Columbia and New York University.
In Hidden Persuaders he tries to show how advertisers use motivation research to find out the consumers hidden urges. He writes how advertisers use this data to sell products and services.
Consumers
The consumers are unpredictable, what consumers sat they want does not reflect on what they actually do when buying a product. One cannot assume that people know what they want.
One cannot assume that people tell you the truth about their wants and dislikes even if they know them. Vance Packard writes that it is dangerous to assume that people can be trusted to behave in a rational way. People don’t act reasonably but they do act with purpose.