In marketing hotel services, it is important to know about the different types of users availing the services with diverse aims and objectives. This would ease 'the task of marketers specially while studying the behavioural profile. Below given is the classification of different categories of domestic and foreign users.
Domestic – Pilgrims, Students, Officials, Film stars, Intellects, Sportsmen, Business Executives, Tourists.
Foreign - Political Representatives, Trade Representative, Educationists, Tourists, Sportsmen, Cultural Representatives, Pilgrims, Business Executives.
It is natural that we fined a difference in the intensity of both the categories of uses.
Domestic Users: In the group of domestic users, the different categories are pilgrims visiting the sacred places, students on educational tours, officials on deputation, political representatives, film stars on location shooting. Knowledge seekers on developing their credentials, sportsmen playing national games. The domestic users stay in hotels with a different motive.
We find a change in the level of domestic users. Generally the domestic customers pay less attention on value and more on price, A majority of the domestic users are found price-sensitive and therefore the hoteliers are supposed to make pricing decisions motivational.
Foreign Users: In the group of foreign users, we find political representatives on peace mission, trade representatives on business promotion, educationists, sportsmen, cultural representatives, film stars, pilgrims etc. These categories of foreign tourists visit-hotels with diverse aims and objectives.
They normally prefer to stay in the classified hotels where the services are found standardized. We also find cases where foreigners stay even in the unclassified hotels- To be more specific the existing world wide economic depression has made even the foreign users sensitive to price and this makes it significant that policy makers and the senior executives assign due weightage to this new development.
Domestic – Pilgrims, Students, Officials, Film stars, Intellects, Sportsmen, Business Executives, Tourists.
Foreign - Political Representatives, Trade Representative, Educationists, Tourists, Sportsmen, Cultural Representatives, Pilgrims, Business Executives.
It is natural that we fined a difference in the intensity of both the categories of uses.
Domestic Users: In the group of domestic users, the different categories are pilgrims visiting the sacred places, students on educational tours, officials on deputation, political representatives, film stars on location shooting. Knowledge seekers on developing their credentials, sportsmen playing national games. The domestic users stay in hotels with a different motive.
We find a change in the level of domestic users. Generally the domestic customers pay less attention on value and more on price, A majority of the domestic users are found price-sensitive and therefore the hoteliers are supposed to make pricing decisions motivational.
Foreign Users: In the group of foreign users, we find political representatives on peace mission, trade representatives on business promotion, educationists, sportsmen, cultural representatives, film stars, pilgrims etc. These categories of foreign tourists visit-hotels with diverse aims and objectives.
They normally prefer to stay in the classified hotels where the services are found standardized. We also find cases where foreigners stay even in the unclassified hotels- To be more specific the existing world wide economic depression has made even the foreign users sensitive to price and this makes it significant that policy makers and the senior executives assign due weightage to this new development.