Use Optimization Tools
If your keyword density is too low, your page will not be rated high enough in relevancy and, conversely, if too high, then your site may be penalized for “keyword stuffing.” I know this sounds very complicated but there is a way to get help — keyword optimizing tools such as the GRSoftware’s Keyword Density Analyzer (www.grsoftware.net) and the Webpositioning Gold at (www.website-promoters.com).
Or check out Keyworddensity.com, which provides free online analysis of any web page. Another option is to use a service like Abalone Designs (www.abalone.ca), Dragonfly Design (http://dragonfly-design.com/special-offers.html.) or etrafficjams.com. All three provide free website analyses as a marketing tool.
Many of you will decide to purchase search engine optimization tools because such tools can help you to get the desired results from search engine submissions, by providing you with the means to tweak your website so that it works with visiting search engine spiders and their complex, math-based formulas used to rank websites.
Here is what to look for when selecting a search engine optimization tool:
• Good documentation. You want a product that provides a clear overview of the different steps you need to take to prepare and then submit your website to the various search engines and directories.
• An intuitive interface that provides ease of use. When you buy a search engine optimization tool, you don’t want to spend a lot of time learning how to use the program.
• Submission options. Look for a product that will let you choose the number of pages that can be submitted to the search engines. With most search engines, it is better to submit all of your web pages individually, but not all tools allow this type of submission.
• A viable search engine list. Watch out for search submission products that say they will submit your site to thousands of search engines. While this might help drive traffic to your website (there are thousands of micro search engines), only a small portion will help you increase the number of relevant visits to your website.
Submitting your site to Lawcrawler, or some other specialty search engine unrelated to your website’s content, will not have much value. The best search engine tools focus on the major search engines and directories. Then add regional and specialty engines.
• Keyword selection. Choose a tool that guarantees that its keyword selection tools are based on an analysis of millions of words and phrases entered in search queries daily.
• Page analysis. Look for a product that offers page analysis, i.e. there are tools to examine each web page from a search engine’s viewpoint.
The tool should check for standard techniques and elements that will improve your ranking for your selected keyword phrases. A list of problem areas and how to correct them should be presented after the analysis is complete.
• Select specific search engines and directories. Find an optimization tool that doesn’t provide an “all-or-nothing” submission option. Instead, choose a search engine optimization product that allows you to select the search engines and directories to which you want to submit your website pages.
• Tracking and ongoing analysis. Look for a product that enables you to assess whether your web pages have been listed in the index of all submitted search engines and directories and how they are ranked in the various indexes. Products that provide tracking and ongoing analysis tools will allow you to perform such analysis.
• Money-back guarantee. Don’t spend your money on a optimization tool that won’t provide a money-back guarantee. Many search engines and directories are now very selective about automated submission sources (this is what all search engine optimization tools do). Find a product that guarantees listings in the search engines and directories on its list.
Most search engine optimization tools are relatively inexpensive. To give you a sampling of what’s available, check out:
• Axandra/Voget Selbach Enterprises GmbH’s Internet Business Promoter (IBP) product (www.axandra). The cost ranges from free to $350.00.
• Microsoft’s bCentral (www.bcentral.com). The cost for the annual plan is $79.
• Netmechanic.com’s search engine optimization tools are available on an annual plan basis. The cost per URL subscription is $49.
• Websiteceo.com offers four editions with different pricing options. The cost ranges from free to $495.
• A page that invites the customer to continue on to your website’s home page (at the same time it provides the specific search engine with a page that it will find highly relevant).
• A page that is semi-invisible to the customer through the use of a Java script redirection technique. The page that is submitted to the search engines is stripped down to the minimum so that the search engine finds it highly relevant but a customer will only see the page as a “flash” before the real page is presented to the browser.
There are two problems with this method: If your customers’ browser is not enabled for Java script, they will see the unattractive
If your keyword density is too low, your page will not be rated high enough in relevancy and, conversely, if too high, then your site may be penalized for “keyword stuffing.” I know this sounds very complicated but there is a way to get help — keyword optimizing tools such as the GRSoftware’s Keyword Density Analyzer (www.grsoftware.net) and the Webpositioning Gold at (www.website-promoters.com).
Or check out Keyworddensity.com, which provides free online analysis of any web page. Another option is to use a service like Abalone Designs (www.abalone.ca), Dragonfly Design (http://dragonfly-design.com/special-offers.html.) or etrafficjams.com. All three provide free website analyses as a marketing tool.
Many of you will decide to purchase search engine optimization tools because such tools can help you to get the desired results from search engine submissions, by providing you with the means to tweak your website so that it works with visiting search engine spiders and their complex, math-based formulas used to rank websites.
Here is what to look for when selecting a search engine optimization tool:
• Good documentation. You want a product that provides a clear overview of the different steps you need to take to prepare and then submit your website to the various search engines and directories.
• An intuitive interface that provides ease of use. When you buy a search engine optimization tool, you don’t want to spend a lot of time learning how to use the program.
• Submission options. Look for a product that will let you choose the number of pages that can be submitted to the search engines. With most search engines, it is better to submit all of your web pages individually, but not all tools allow this type of submission.
• A viable search engine list. Watch out for search submission products that say they will submit your site to thousands of search engines. While this might help drive traffic to your website (there are thousands of micro search engines), only a small portion will help you increase the number of relevant visits to your website.
Submitting your site to Lawcrawler, or some other specialty search engine unrelated to your website’s content, will not have much value. The best search engine tools focus on the major search engines and directories. Then add regional and specialty engines.
• Keyword selection. Choose a tool that guarantees that its keyword selection tools are based on an analysis of millions of words and phrases entered in search queries daily.
• Page analysis. Look for a product that offers page analysis, i.e. there are tools to examine each web page from a search engine’s viewpoint.
The tool should check for standard techniques and elements that will improve your ranking for your selected keyword phrases. A list of problem areas and how to correct them should be presented after the analysis is complete.
• Select specific search engines and directories. Find an optimization tool that doesn’t provide an “all-or-nothing” submission option. Instead, choose a search engine optimization product that allows you to select the search engines and directories to which you want to submit your website pages.
• Tracking and ongoing analysis. Look for a product that enables you to assess whether your web pages have been listed in the index of all submitted search engines and directories and how they are ranked in the various indexes. Products that provide tracking and ongoing analysis tools will allow you to perform such analysis.
• Money-back guarantee. Don’t spend your money on a optimization tool that won’t provide a money-back guarantee. Many search engines and directories are now very selective about automated submission sources (this is what all search engine optimization tools do). Find a product that guarantees listings in the search engines and directories on its list.
Most search engine optimization tools are relatively inexpensive. To give you a sampling of what’s available, check out:
• Axandra/Voget Selbach Enterprises GmbH’s Internet Business Promoter (IBP) product (www.axandra). The cost ranges from free to $350.00.
• Microsoft’s bCentral (www.bcentral.com). The cost for the annual plan is $79.
• Netmechanic.com’s search engine optimization tools are available on an annual plan basis. The cost per URL subscription is $49.
• Websiteceo.com offers four editions with different pricing options. The cost ranges from free to $495.
• A page that invites the customer to continue on to your website’s home page (at the same time it provides the specific search engine with a page that it will find highly relevant).
• A page that is semi-invisible to the customer through the use of a Java script redirection technique. The page that is submitted to the search engines is stripped down to the minimum so that the search engine finds it highly relevant but a customer will only see the page as a “flash” before the real page is presented to the browser.
There are two problems with this method: If your customers’ browser is not enabled for Java script, they will see the unattractive