Description
A description of the economics, business and marketing features that run in USA TODAY.
Economics, Business and Marketing
USA TODAY’s Money section covers economic, business and marketing news each week. Below is a list of those features, so that you can confidently point students toward them. As they read and reflect on a diverse selection of articles, students will gain a real-world perspective on the issues and trends in these fields.
Standing Money Features Market Scoreboard with Internet 50 — Major market indexes plus a capitalization-weighted index, the Internet 50, consisting of the eBusiness 25 and the e-Consumer 25. USA TODAY Reader’s Choice Stocks — Stocks that appear most in portfolios at USATODAY.com. Market Trends — An innovative graphic of the financial markets on one color page. First Monday (1st Monday of the month) — A financial calendar, short CEO interview, book and TV reviews, and money news briefs. Today’s Entrepreneur (2nd Monday of the month) — An interview with an up-and-coming, innovative small-business person. Advice from the Top (3rd Monday of the month) — A leading CEO shares his or her expertise. Today’s CEO Profiles (4th Monday of the month) — Prominent CEOs are featured in human-interest stories. Money Bookshelf — Reviews of books about finance, economics and leadership. Close to Home — A weekly analysis of a local housing market. Your Money with Sandra Block — Personal finance advice. Business Travel — A look at the issues facing today’s business traveler. Technology — The latest trends and products and their social impact. Personal Technology with Ed Baig — Reviews of the latest, must-have products. Investing with John Waggoner — Tips and strategies for a complex market. Managing Your Money — A look at shopping sense, retirement, taxes and other personal financial issues. CD rates — A weekly Snapshot® of current rates.
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www.usatodaycollege.com
Economics, Business and Marketing
Standing USATODAY.com Features Ask an Expert — Steve Strauss counsels small business owners. Entrepreneurial Tightrope — Gladys Edmunds gives a balanced view of the risks and rewards of entrepreneurship. Talking Tech — A weekly video podcast hosted by USA TODAY personal technology columnist Jefferson Graham. Strategies — Rhonda Adams presents practical, workable solutions for the dilemmas that business owners face. Stock questions? Ask Matt — Financial columnist Matt Krantz answers questions about the stock market and individual stocks. Technology Live — Tech news and reviews of gadgets from USA TODAY’s network of reporters.
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David Lynch, USA TODAY’s global business writer, earned his BA with honors from Wesleyan University and his MA in international relations from Yale. He was awarded the Nieman Fellowship from Harvard in 2002. He has shaped USA TODAY’s international coverage, reporting from 35 countries, and as the founding Beijing Bureau Chief, oversaw all coverage of the People’s Republic of China. In his current role as a global business writer, Lynch covers U.S. trade policy, current account deficit, oil imports and the global economy. He delivers first-hand accounts of economic developments in countries such as Venezuela, Brazil, Iran and South Africa. Laura Petrecca earned her BA in journalism from the University of Maryland and an MA in journalism and certificate in business and economics from Columbia University. She was one of only ten journalists selected for the Knight-Bagehot fellowship at Columbia University for 2001-2002. She has worked as the deputy bureau chief and a senior editor for Ad Age, a senior editor for Prevention Magazine, a business reporter/columnist and Sunday business editor for the New York Post, and is currently a reporter in USA TODAY’s Money section, covering advertising, marketing and media out of the newspaper’s New York bureau. David Lieberman, who joined USA TODAY in 1993 and currently covers media for the Money section, earned a certificate in economics and business journalism from Columbia University, a BA in history and political science from Washington University and two Master’s degrees from the University of Michigan – one in American culture and one in journalism. Lieberman previously held positions at several media outlets including TV Guide, as a reporter (1990-1993), BusinessWeek, as the media and entertainment editor (1987-1990), The MacNeil/Lehrer NewsHour, as the economics reporter (1984-1986), The Hartford Courant, as the editorial writer (1981-1984), and The Hartford Advocate, as a reporter (1978-1981).
VISIT www.usatodaycollege.com
doc_410902355.pdf
A description of the economics, business and marketing features that run in USA TODAY.
Economics, Business and Marketing
USA TODAY’s Money section covers economic, business and marketing news each week. Below is a list of those features, so that you can confidently point students toward them. As they read and reflect on a diverse selection of articles, students will gain a real-world perspective on the issues and trends in these fields.
Standing Money Features Market Scoreboard with Internet 50 — Major market indexes plus a capitalization-weighted index, the Internet 50, consisting of the eBusiness 25 and the e-Consumer 25. USA TODAY Reader’s Choice Stocks — Stocks that appear most in portfolios at USATODAY.com. Market Trends — An innovative graphic of the financial markets on one color page. First Monday (1st Monday of the month) — A financial calendar, short CEO interview, book and TV reviews, and money news briefs. Today’s Entrepreneur (2nd Monday of the month) — An interview with an up-and-coming, innovative small-business person. Advice from the Top (3rd Monday of the month) — A leading CEO shares his or her expertise. Today’s CEO Profiles (4th Monday of the month) — Prominent CEOs are featured in human-interest stories. Money Bookshelf — Reviews of books about finance, economics and leadership. Close to Home — A weekly analysis of a local housing market. Your Money with Sandra Block — Personal finance advice. Business Travel — A look at the issues facing today’s business traveler. Technology — The latest trends and products and their social impact. Personal Technology with Ed Baig — Reviews of the latest, must-have products. Investing with John Waggoner — Tips and strategies for a complex market. Managing Your Money — A look at shopping sense, retirement, taxes and other personal financial issues. CD rates — A weekly Snapshot® of current rates.
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www.usatodaycollege.com
Economics, Business and Marketing
Standing USATODAY.com Features Ask an Expert — Steve Strauss counsels small business owners. Entrepreneurial Tightrope — Gladys Edmunds gives a balanced view of the risks and rewards of entrepreneurship. Talking Tech — A weekly video podcast hosted by USA TODAY personal technology columnist Jefferson Graham. Strategies — Rhonda Adams presents practical, workable solutions for the dilemmas that business owners face. Stock questions? Ask Matt — Financial columnist Matt Krantz answers questions about the stock market and individual stocks. Technology Live — Tech news and reviews of gadgets from USA TODAY’s network of reporters.
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TH
F
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David Lynch, USA TODAY’s global business writer, earned his BA with honors from Wesleyan University and his MA in international relations from Yale. He was awarded the Nieman Fellowship from Harvard in 2002. He has shaped USA TODAY’s international coverage, reporting from 35 countries, and as the founding Beijing Bureau Chief, oversaw all coverage of the People’s Republic of China. In his current role as a global business writer, Lynch covers U.S. trade policy, current account deficit, oil imports and the global economy. He delivers first-hand accounts of economic developments in countries such as Venezuela, Brazil, Iran and South Africa. Laura Petrecca earned her BA in journalism from the University of Maryland and an MA in journalism and certificate in business and economics from Columbia University. She was one of only ten journalists selected for the Knight-Bagehot fellowship at Columbia University for 2001-2002. She has worked as the deputy bureau chief and a senior editor for Ad Age, a senior editor for Prevention Magazine, a business reporter/columnist and Sunday business editor for the New York Post, and is currently a reporter in USA TODAY’s Money section, covering advertising, marketing and media out of the newspaper’s New York bureau. David Lieberman, who joined USA TODAY in 1993 and currently covers media for the Money section, earned a certificate in economics and business journalism from Columbia University, a BA in history and political science from Washington University and two Master’s degrees from the University of Michigan – one in American culture and one in journalism. Lieberman previously held positions at several media outlets including TV Guide, as a reporter (1990-1993), BusinessWeek, as the media and entertainment editor (1987-1990), The MacNeil/Lehrer NewsHour, as the economics reporter (1984-1986), The Hartford Courant, as the editorial writer (1981-1984), and The Hartford Advocate, as a reporter (1978-1981).
VISIT www.usatodaycollege.com
doc_410902355.pdf