Description
This ppt is unlocking the power of social medai and describes how social media like facebook, linkedin can used for search engine optimization.
“
1/18/13
Unlocking the Power of Social Media for Higher Search-Engine Rankings
Click to edit Master subtitle style
Traditional Marketing Methods are Dead or Dying
An IT Secret Revealed
”
Outbound Marketing
1/18/13
Outbound Marketing
isten to my L Message!
1/18/13
Outbound Marketing
isten to my L Message!
Cold Calls TV Commercials Broadcast Radio
1/18/13
Direct Mail
Outbound Marketing
Cold Calls
X
isten to my L Message!
TV Commercials
1/18/13
Direct Mail
X X
X
Broadcast Radio
Inbound Marketing
1/18/13
Inbound Marketing
You are in control
1/18/13
Inbound Marketing
Google via Search Engine Optimization (SEO)
You are in control
1/18/13
Inbound Marketing
Google via Search Engine Optimization (SEO)
You are in control
Social Media
1/18/13
Can Social Media Really Help?
Web Site
1/18/13
Can Social Media Really Help?
Web Site
1/18/13
Can Social Media Really Help?
Web Site
1/18/13
Can Social Media Really Help?
Web Site
Think… Inbound Links
1/18/13
Can Social Media Really Help?
Web Site
Think… Inbound Links
1/18/13
Think… Relationships
Look Inside Before Looking Outside
Brochure-ware Web Site (1 way)
1/18/13
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
1/18/13
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
1/18/13
PS: Don’t fret over your
Look Inside Before Looking Outside
Create lots of compelling content!
1/18/13
Look Inside Before Looking Outside
Create lots of compelling content! Think eo V id “Factory” s
g Blo cles i Art
st dca Po s
ar bin We s
ite Wh ers Pap
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1. Enable RSS
feeds
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1. Enable RSS
feeds
2. Add a
(update regularly)
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1. Enable RSS
feeds
2. Add a 3.
(update regularly)
Social media pointing back to your site
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO) Use SEO tactics when creating content
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO) Use SEO tactics when creating content Know your best keywords and phrases
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO) Use SEO tactics when creating content Know your best keywords and phrases Add them to page Titles, Headings, URLs, Hyperlinks, within paragraphs, etc
1/18/13
Facebook
Create a “Business” page
1/18/13
Facebook
Create a “Business” page
Gather fans
1/18/13
Facebook
Create a “Business” page
Gather fans
Cross Promote
1/18/13
Facebook
Create a “Business” page
Gather fans
Cross Promote
1/18/13
(Avoid
LinkedIn
Create a “Group”
(First check if any already exist)
1/18/13
LinkedIn
Create a “Group”
(First check if any already exist)
Generate lots of engaging content so folks join
1/18/13
LinkedIn
Create a “Group”
(First check if any already exist)
Generate lots of engaging content so folks join Post in the discussion area • Email the group members (but not too 1/18/13 often)
•
Twitter
(Micro-blogging - 1 way only)
1/18/13
Twitter
(Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
1/18/13
Twitter
(Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
1/18/13
Build up your following Keep at it!
Is Any Of This Working?
Track Progress
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers Google Analytics
Number of links back to your site
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers Google Analytics
Number of links back to your site
1/18/13
Number of organic keywords causing tra
The Wrap Up
1/18/13
The Wrap Up
Create great content first (“watering hole”)
1/18/13
The Wrap Up
Create great content first (“watering hole”) Go where people are gathering
1/18/13
The Wrap Up
Create great content first (“watering hole”) Go where people are gathering Using Social Media, build relationships
1/18/13
Paul Kaufman 919-681-7914 [email protected] du
1/18/13
doc_425733116.pptx
This ppt is unlocking the power of social medai and describes how social media like facebook, linkedin can used for search engine optimization.
“
1/18/13
Unlocking the Power of Social Media for Higher Search-Engine Rankings
Click to edit Master subtitle style
Traditional Marketing Methods are Dead or Dying
An IT Secret Revealed
”
Outbound Marketing
1/18/13
Outbound Marketing
isten to my L Message!
1/18/13
Outbound Marketing
isten to my L Message!
Cold Calls TV Commercials Broadcast Radio
1/18/13
Direct Mail
Outbound Marketing
Cold Calls
X
isten to my L Message!
TV Commercials
1/18/13
Direct Mail
X X
X
Broadcast Radio
Inbound Marketing
1/18/13
Inbound Marketing
You are in control
1/18/13
Inbound Marketing
Google via Search Engine Optimization (SEO)
You are in control
1/18/13
Inbound Marketing
Google via Search Engine Optimization (SEO)
You are in control
Social Media
1/18/13
Can Social Media Really Help?
Web Site
1/18/13
Can Social Media Really Help?
Web Site
1/18/13
Can Social Media Really Help?
Web Site
1/18/13
Can Social Media Really Help?
Web Site
Think… Inbound Links
1/18/13
Can Social Media Really Help?
Web Site
Think… Inbound Links
1/18/13
Think… Relationships
Look Inside Before Looking Outside
Brochure-ware Web Site (1 way)
1/18/13
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
1/18/13
Look Inside Before Looking Outside
Use Conversations on your site (2 way)
1/18/13
PS: Don’t fret over your
Look Inside Before Looking Outside
Create lots of compelling content!
1/18/13
Look Inside Before Looking Outside
Create lots of compelling content! Think eo V id “Factory” s
g Blo cles i Art
st dca Po s
ar bin We s
ite Wh ers Pap
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1. Enable RSS
feeds
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1. Enable RSS
feeds
2. Add a
(update regularly)
1/18/13
Look Inside Before Looking Outside
Help people consume your content
1. Enable RSS
feeds
2. Add a 3.
(update regularly)
Social media pointing back to your site
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO)
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO) Use SEO tactics when creating content
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO) Use SEO tactics when creating content Know your best keywords and phrases
1/18/13
Look Inside Before Looking Outside
Search Engine Optimization (SEO) Use SEO tactics when creating content Know your best keywords and phrases Add them to page Titles, Headings, URLs, Hyperlinks, within paragraphs, etc
1/18/13
Create a “Business” page
1/18/13
Create a “Business” page
Gather fans
1/18/13
Create a “Business” page
Gather fans
Cross Promote
1/18/13
Create a “Business” page
Gather fans
Cross Promote
1/18/13
(Avoid
Create a “Group”
(First check if any already exist)
1/18/13
Create a “Group”
(First check if any already exist)
Generate lots of engaging content so folks join
1/18/13
Create a “Group”
(First check if any already exist)
Generate lots of engaging content so folks join Post in the discussion area • Email the group members (but not too 1/18/13 often)
•
(Micro-blogging - 1 way only)
1/18/13
(Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
1/18/13
(Micro-blogging - 1 way only)
Post a few Tweets, THEN Market the feed
1/18/13
Build up your following Keep at it!
Is Any Of This Working?
Track Progress
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers Google Analytics
Number of links back to your site
1/18/13
Is Any Of This Working?
Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers Google Analytics
Number of links back to your site
1/18/13
Number of organic keywords causing tra
The Wrap Up
1/18/13
The Wrap Up
Create great content first (“watering hole”)
1/18/13
The Wrap Up
Create great content first (“watering hole”) Go where people are gathering
1/18/13
The Wrap Up
Create great content first (“watering hole”) Go where people are gathering Using Social Media, build relationships
1/18/13
Paul Kaufman 919-681-7914 [email protected] du
1/18/13
doc_425733116.pptx