Description
In this brief outline related to university of southern indiana small business and entrepreneurship.
College of Business
University of Southern Indiana
1
MNGT 354-001: Small Business & Entrepreneurship
TR 1:30-2:45 PM
Fall 2010
Instructor: Andy Yu, Ph. D. Office: BE 2084
Email: [email protected] Phone: 465-7120
Course Website:http://business.usi.edu/webyu Classroom: BE 2005
Office Hrs: Tuesdays (11:45am-1:30pm; 2:45-6pm)
or by appointment
Course Description
The purpose of this course is to provide a big-picture of entrepreneurship (ENT) and to introduce
related topics in this discipline such as entrepreneurial process, entrepreneurial orientation, opportunity
recognition, development and execution of business plans, ongoing operations, and so on. The special
focus of this course will be on a) the early stages of a new venture to help you discover opportunities to
create new values for the entire society or economic development, and b) the development of your
business plan. As an individual, you have many opportunities to exercise your creativity and develop
your ideas. Within a working group setting, you will have the chance to integrate your group knowledge
and analytical skills to further transfer your thoughts into a concrete business plan. Additionally, your
learning experiences within this course may be enriched by guest evaluators/ speakers who will help you
develop your communication skills and entrepreneurial ideas. In short, Critical Thinking is the major
skill you will learn from this course. We will have a final (service learning) project to evaluate your critical
thinking. There are five dimensions of critical thinking, including:
1. Using carefully evaluated relevant information to define problems, establish business
logic, or provide solutions to your proposed problem.
2. Providing creative, original viewpoints from different perspectives (e.g., yourself,
stakeholders, environments) to redefine problems or evaluation solutions.
3. Identifying relevant assumptions to recognize potential strengths, weaknesses,
threats, or opportunities.
4. Considering or evaluating alternatives to fill a gap, satisfy stakeholders, or solve
problems.
5. Delivering logical conclusions to address the problems you are concerned about.
Learning Objectives
Upon completion of the course, you will be able to:
• Use critical thinking ability to observe and respond to business issues.
• Consider entrepreneurship as one of your career options.
• Explain comprehensively the concept of entrepreneurship and cultivate a sensitivity to observe
changes in your environments.
• Identify and relate current issues to those critical concepts in the indicated readings and apply
your creativity to those problems we are facing.
• Advance teamwork, speaking, analytical, and writing skills.
• Enhance your civic engagement, give you tools for making a difference, and help you feel more a
part of the USI community. There are five learning outcomes from USI service learning projects:
o Enhanced civic and democratic engagement
o Enhanced capacity for difference/ change making
o Enhanced learning through disciplined reflection
o Greater comfort/ skill in working with diverse groups and environments
o Enhanced sense of belonging to the USI community
College of Business
University of Southern Indiana
2
Required Texts and Readings
Barringer, B. R. & Ireland, R. D. (2008) Entrepreneurship: Successfully launching new ventures, 2
nd
Ed.
Pearson Education (Prentice Hall), Inc. (ISBN: 0-13-224057-2)
Kim, W. C. & Mauborgne, R. (2005) Blue Ocean Strategy: How to create uncontested market space and
make the competition irrelevant. Harvard Business School Press. (ISBN: 1-59139-619-0) [BOS,
thereafter]
Other required readings/ cases (Download them from my Web site)
Course Design
Class sessions will be a combination of discussions, lectures, case studies, video presentations, and
exercises. In class, you will work in an assigned or self-formed group to explore more fully the concepts
we discuss. All students will be expected to commit themselves to the following agreements:
• Attend each class session, unless you have an excused absence (e.g., university approved trips,
documented illness, religious observance, etc.) as described on Student Rights and
Responsibilities (http://www.usi.edu/stl/forms/Code%20of%20Conduct.pdf), and you must notify
the instructor at least one week in advance. I will ask you to provide documentation.
• Read the assigned chapters and readings before each class.
• Actively participate in class discussions. Be prepared to ask questions, give examples and
express your thoughts on class topics.
• Fully engage with your team during group exercises, discussions, presentations, and projects.
• Prepare for quizzes/exams, keeping in mind that quizzes/exams cover assigned materials,
lectures, group exercises, discussions, etc. If covered in class/ books, they are fair game.
Civility in the Classroom
Students are expected to assist in maintaining a classroom environment that is conducive to
learning. Respect everyone’s time, meaning please be in your seat and ready to start class on time,
including return from class breaks. In order to assure that all students have an opportunity to gain from
time spent in class, unless otherwise approved by the instructor, students are prohibited from using
laptops, cellular phones or beepers, eating in class, making offensive remarks, reading newspapers,
sleeping, or engaging in any other form of distraction. Please note that late arrival to class, early
departure from class, use of laptops for non-educational purposes are considered classroom incivilities.
Inappropriate behavior in the classroom shall result in, minimally, a request to leave class. For more
information, please read:http://www.usi.edu/stl/codenew.asp.
Academic Integrity
It is expected that each person will do his or her own work except where explicitly authorized to do
otherwise. Scholastic dishonesty on any of the assignments will merit a grade of F for the course.
Cheating, plagiarism, collusion, falsifying academic records, and misrepresenting facts or any dishonest
act to cause any advantage to self or disadvantage to other students as defined on Student Rights and
Responsibilities (http://www.usi.edu/stl/forms/Code%20of%20Conduct.pdf) will not be tolerated.
Americans with Disabilities Act Compliance
Any student who, because of a disability, may require some special arrangements in order to meet
course requirements should contact the Counseling Center and the instructor during office hours as soon
as possible to request necessary accommodations. Students should present appropriate verification to
support your request. I will work with you to provide reasonable accommodations to ensure that you
have a fair opportunity to perform and participate in class.
H1N1 Flu
In compliance with the Vanderburgh County Department of Health, the Indiana Department of
Health, and the Centers for Disease Control and Prevention recommendations, students should NOT
College of Business
University of Southern Indiana
3
attend class or any campus gatherings while ill with flu symptoms. Students with flu symptoms will be
asked to self isolate in housing or go home. It is very important that individuals avoid spreading the flu to
others.
Most students should be able to complete a successful semester despite a flu-induced absence.
Faculty may provide students, who are absent because of illness, with alternate methods of instruction
and a reasonable opportunity to make up missed work. The opportunity to complete assignments and
exams supports the University's desire to enable students to make responsible decisions, including the
decision to avoid spreading a contagious virus to other students, staff, and faculty, without endangering
their academic work. Students should arrange as quickly as possible to make up missed assignments or
exams. In case of faculty illness, an announcement will be made related to an alternate instruction
delivery plan.
Students should inform their instructor by email as soon as possible that they are absent because
of flu symptoms and report their flu-like symptoms on the Student Health Center Web page at
www.usi.edu/studenthealth Information about the H1N1 flu can be found at the USI Web site at
www.usi.edu/emergency
Grades
Five (5) individual quizzes worth 20 pts each 100
Five (5) group quizzes worth 20 pts each 100
Competition paper (no point for the first submission) 100
One-page thought paper for the final project (Stage A) 50
One-page thought paper for the final project (B&C, no point for Stage B) 100
Two BOS group presentations worth 100pts each 200
(50% from other groups; 50% from me/ guest evaluators)
Group Business Plan Project 250
(50% from me; 50% may be from guest evaluators)
Writing (25-35 pages) worth 150 pts
Presentation worth 100 pts
Peer evaluation 40
Self evaluation 40
Individual Information Sheet (hard copy 50%; electronic copy 50%) 20
Total Possible Points: 1000 pts
Grading Scale
A 90% and above
B 80% and above
C 70% and above
D 60% and above
F Under 60%
Students considering withdraw from the course should be aware of those dates on the official USI
Calendar. Further, I will do my best to be fair and consistent on grades. However, grading is inherently
somewhat subjective. It is not unusual for students to be dissatisfied with a grade that they have earned.
I will be happy to discuss your grade with you FACE TO FACE in my office DURING rather than at the
END of the semester. Please also note the phrase “in my office.” I will not discuss grades before or
after class, by telephone, or by email. Finally, I do not accept any assignment or exercise submitted by
email. All of your work should be computer-processed and proofread before you submit them to me. No
late work is allowed.
College of Business
University of Southern Indiana
4
Participation
I strongly encourage you to attend our class and may give you bonus opportunities in classes. They
may be the ONLY chances for you to increase your scores, because your quiz grades will not be curved.
If you miss the class, you will not have the chance to get the bonus assignment/ activities. I may ask
your signature for each class. Your signature will be the evidence of your presence. Every signature
must be your own. If not, I will view such behavior as a violation of academic integrity described above.
Five Quizzes
Reading textbooks is a MUST. I design five close-book quizzes and they are all required. The
format might include true/false, multiple choice, and short answer questions. Quizzes will be given
during class periods and will cover assigned readings, related materials (e.g., videos and case studies),
class activities, lectures, etc. The same quiz will be first taken individually and then taken as a group.
That is, each quiz will give you one individual and one group points.
Quizzes may be made up only when you have a written, verifiable excuse for missing class, as
described above and will be based only on the individual score. If you have a job interview or critical
family matter, you should plan ahead and take the exam EARLIER. However, this type of exam will take
10% away from the total scores. Otherwise, if you have a legitimate/ excused absence described on
Student Rights and Responsibilities or official school activities, you need to provide me with related
documentation in advance. If you are sick, I need your OFFICIAL doctor notes. Prescription notes are
not acceptable. Then you can make your exam up, and this type of exam will be viewed as a normal one.
Finally, I will NOT curve exam scores. However, you might get BONUS activities during the semester.
Competition Paper for USI Ideation Competition
This is an individual work and an opportunity to let you exercise your own creativity to get points
and to participate in the USI ideation competition. You will work on the same idea twice for this
assignment. That is, I will let you “revise and resubmit” your paper to help you move forward and
compete for the prize. For the rules, format, and deadline, we will follow the coming announcements
from the College of Business. I will not give points on your first paper but give points on your
revised one.
One-page Thought Paper for the Final Project: Opportunity Recognition for New Harmony
As the first half of your final group project, this is an individual work for you to help New Harmony
identify possible opportunities or niche markets. There may be three or more perspectives to see
opportunities: 1) New Harmony as a “business”; 2) New Harmony as a “customer”; or 3) both ways. Just
pick one perspective!! The three writing stages (A, B, and C) are the primary assessment tool
of your critical thinking ability. Employing a “revise-and-resubmit” model, I will help you
work on the same idea twice (Stages B & C). Stage A is the phase of data collection and analysis.
Stages B & C are the phases of idea development. At Stage B, I will only accept A-level work. That is,
you are not required to revise it at Stage C. The three papers are a series of steps on opportunity
recognition. If you do not submit Stage A, you cannot submit B and C papers. Likewise, no B, no C. I
will not give points at Stage B but give points on your revised paper at Stage C. With the five dimensions
of critical thinking, including information/ evidence, viewpoints, assumptions, implications/ consequences,
and conclusion/solution, I will evaluate your individual writings.
Stage A: You need to submit a one-page thought paper on 1) the fundamental analysis
of New Harmony and 2) propose possible research questions. In addition to secondary data
from library or online databases, field studies (e.g., on-site visit, interviews) are required before you
develop this paper. This paper is the foundation for you to understand the community from
different perspectives, such as demographics, disposable incomes, traffic, geographic conditions,
education, business activities, life styles, possible (social, economic, technological, and political/
regulatory) trends, etc. This paper will first provide an appropriate framework/ tool to justify the
reasons to use such a framework/ tool and then provide the facts, reasoning, findings, etc.
College of Business
University of Southern Indiana
5
Sample questions
Trends and environments: Why are people interested in visiting NH? Why not?
Niches: What are the possible niches for NH as a service/ product provider?
Sustainability: What are those possible dimensions for NH sustainability?
Marketing: What are the feasible marketing strategies for NH?
Value chain analysis: If providing a product/ service, what are the value-added activities in NH?
Business model: If running a grocery store in NH, what are the possible business models?
Stage B: With the statistics and questions from Stage A, you need to submit a one-page
thought paper on opportunity recognition for New Harmony. Just pick a question that
matters to you!! Before you write this paper, I will give you a framework and tell you what the A-
level work is. You must EXPECT I will have a very high standard on your paper. If I accept your
work, you will get an A-level score and can still decide whether you want to revise it or not, based
on my feedback. After reading your work, I will give you many detailed suggestions and expect to
talk with you individually about how you can improve it.
Stage C: At the middle of this semester, you submit the final version of your work. I will also show
your previous papers to you. Thus, both you and I can see the progress you make. This is your
learning outcome on Critical Thinking skills.
The format should be single-spaced and no more than one page long. Be professional. You need
to proofread your writing or go to a writing center before your submission. Again, if it is not an A-level
work, I will ask you to revise and resubmit. The outcome of this assignment is to prepare your ability for
the final (group-based) business plan project.
Group Presentations
During this semester, there will be THREE presentations, including two BOS chapters and one final
presentation. Every one must speak and needs to share group duties in turn. Your group needs to send
me your electronic slides at least ONE DAY before your presentation. Thus, all our class can download
them from my Web site. I also need a hard copy of your slides, including one-page summary
about everyone’s duties and contributions before your team presentation.
1. BOS chapter presentation (20 minutes): In addition to BOS chapter introduction (e.g., 5 minutes),
your group needs to find real business examples (e.g., 15 minutes) from newspapers (e.g., Wall
Street Journal), or business magazines (i.e., Inc. 500, BusinessWeek) to bridge any entrepreneurial
orientation dimensions (e.g., risk-taking) and any concept/ topic of that BOS chapter. You have to (1)
introduce/ analyze the examples to our class and (2) tell us why these examples relate to
entrepreneurial orientation (EO, hereafter) and BOS. References are required in your slides. (Note:
EO dimensions include innovativeness, proactiveness, risk-taking, autonomy, and competitive
aggressiveness).
2. Final Business plan presentation on New Harmony Project (25 minutes): This is your FINAL
presentation. I am expecting you to integrate BOS and textbook frameworks into your business plan.
Also, I want to see the prototypes of the products or services in any form, such as props, models,
videos, etc.
Additionally, outstanding presentations will design a “two-way” interaction/communication with the
audience and help us make sense of the practices in the real world. If appropriate, you are welcome to
use movie clips, Internet resources (including, but not limited to, YouTube), and props to emphasize your
ideas. The instructor/guest evaluators (50%), and other groups (50%) will evaluate your presentations
in terms of organization, skills, creativity, engagement, and relevance as follows. You can download the
evaluation form from my Web site.
College of Business
University of Southern Indiana
6
1. Organization: opening, topic, body, conclusion, and clarity
2. Skills: body language, tone, fluency, examples, voice volume, speed
3. Creativity: interesting or insightful perspectives/content/expression
4. Engagement: involving the audience
5. Relevance: connection to text chapters, personal experiences, business examples
For a professional presentation, you cannot nor will you have the time to present
everything. Choose the most relevant points for your presentation. The presentation should be
of high professional quality, and I suggest more details: (1) effective delivery (eye contact, movement,
gestures, expressiveness, etc.); (2) professional-quality visuals; (3) organization of the presentation
including opening organization of main points, and conclusion; (4) adequate support for main points, and
(5) logical analysis. Your delivery should be extemporaneous; you should not read your paper, but speak
from notes. It is even better if you’ve polished your presentation to the point that you need no notes to
present it effectively. (This counts high for professionalism!) Your presentation should follow this format:
Opening
1. Start with something designed to gain our attention; the “Hook.” You could provide a quotation
from the course, the interview, or another source; a cartoon or humorous statement; a rhetorical
question, etc.
2. State your purpose. What do you want us to gain from your presentation?
3. Establish your credibility. Provide a summary of your sources including readings, any
entrepreneurial background that you have, and other sources from the course (or elsewhere)
that you will use in your presentation.
4. Provide a preview of your presentation. Use numbers and labels to indicate the themes/issues
that you will cover in your presentation.
Body For each theme/issue/point you discuss,
1. Provide the number and label for the theme/issue/point.
2. Define what you mean by the theme/issue/point.
3. Provide support material which could include stories, examples, illustrations, quotations from
interviews (could be on the PowerPoint slides), or supporting evidence that relates to the
theme/issue/point.
4. Using concepts or readings form the course, discuss the theme/issue/point. When you refer to
course content, refer to the source (author) of the content. If nothing in the course addressed
the theme/issue/point, note that it was not covered in the course, but remember to cite your
references.
Conclusion
1. Summarize your purpose (what you wanted us to gain from the presentation), the
theme/issue/point that you covered in your presentation, and what you want us to remember.
2. Provide a concluding statement designed to bring closure to your presentation.
Group Business Plan Project: Opportunity Recognition for New Harmony
Business plan is the second half of the final project. The detailed guideline to write a business plan
is Chapter 4. After I return your Stage B paper with my feedback to you, your group must start to
develop this project. You need to pick one of your thought papers within your group and further develop
the idea together. You can modify the original idea if necessary. Before doing this group project,
your team needs to send me a one-page proposal on the work, duties, and schedule to finish
this project. In the presentation, you will clearly (1) introduce the problem/ opportunity, (2) tell us how
you apply the four actions framework in BOS (p. 29) to your case, and (3) show us a concrete
prototype, prop, picture, poster, or clip of your products or services, and (4) your entire plan to solve the
problem or start a new venture. This plan should be within 25-35 pages, including all the charts and
College of Business
University of Southern Indiana
7
statistics. During this semester, your team needs to visit the community, keep the log, and conduct
some field studies. In addition to your visits, I may arrange some field trips during this semester. At the
end of this semester, your group may make the presentation in New Harmony (TBA) and be evaluated by
our guest evaluators from this community. Be well-prepared!!
Peer & Self Evaluation
If you were unable to satisfy your group members’ expectation, you would be fired by your
teammates’ consensus. Then, you need to do all the same amount of group work by your own. All the
class and I will evaluate your performance according to the standard of group work.
Peer Evaluation – Each member of each team will evaluate all other teammates at the end of the
class based on your interactions with and contributions to your team. The average percentage from all of
your teammates times the points will be your final points for this item. Thus, be a good team player and
do your share of the work.
Self Evaluation – I understand that sometimes you might feel your teammates do not give you a fair
evaluation. Hence, I also need you to evaluate yourself from your own point of view. In terms of these
perspectives to look at your overall performance in this class, we can get a more balanced, reasonable,
and fair evaluation.
Individual Information Sheet
This is a REQUIRED assignment. Everyone in this class needs to turn in a HARD COPY of your
SIGNED information sheet AND send me your ELECTRONIC FILE by email (using your full name as
the file name). You can get this form from my Web site, fill it out, and paste your digital picture. I will
use it to record your engagement in our class and sometimes add bonus points under your name if your
performance surprises me. Most important, this will help me prepare your recommendations in the
future if needed. I will not provide any recommendation without your digital information sheet.
Grades on Blackboard
I will keep posting your grades on Blackboard during this semester. Other materials, such as course
handouts, announcements, and PowerPoint slides, can be downloaded from my Web site. It is your duty
to make hard copies and may bring them to our class if needed. All students in this course are required
to both enroll for the course in Blackboard, and regularly check my Web site for announcements at least
one hour before every class. It is also your duty to regularly check my Web site and Blackboard;
I will not completely count on emails.
Changes to Syllabus
This syllabus is a tentative schedule and subject to change. Announcements in class take precedence
over any other communication.
College of Business
University of Southern Indiana
8
#
Date Topic Assignment Due
1. 8/31 (T) Course & Syllabus Introduction
One-point speech and assign teams & numbers
2. 9/2 (R) What is entrepreneurship?
Ch 1: Introduction to entrepreneurship
3. 9/7 (T) Ch 2: Recognizing opportunities and generating ideas
[Reading 1] BOS Ch 2
1. Bonus: Submit one question for the
reading by team
2. Information sheet
3. Competition paper (Tentative)
4. 9/9 (R) Ch 3: Feasibility analysis
Quiz 1 (content: 8/31-9/9)
Note: Quiz 1 will include Ch 3
5. 9/14(T) Presentation: BOS Ch 1 (Team #1)
Presentation: BOS Ch 3 (Team #2)
One-page thought paper (Stage A)
6. 9/16 (R) [Reading 2] Entrepreneurial orientation (EO) Bonus: Submit one questions for the reading
by team
7. 9/21 (T) Presentation: BOS Ch 4 (Team #3)
Presentation: BOS Ch 5 (Team #4)
8. 9/23 (R) Quiz 2 (content: 9/14-9/21)
9. 9/28 (T) Presentation: BOS Ch 6 (Team #5)
Presentation: BOS Ch 7 (Team #6)
One-page thought paper (Stage B)
10. 9/30 (R) Ch 4: Writing a business plan
11. 10/5 (T) Ch 5: Industry and competitor analysis Revised Competition paper (Tentative)
12. 10/7 (R) Quiz 3 (content: 9/28-10/5)
13. 10/12 (T) Ch 6: Developing an effective business model
14. 10/14 (R) Ch 9: Building a new-venture team
Ch 8: Assessing a new venture’s financial strength
and viability
Revised thought paper (Stage C)
15. 10/19 (T) Presentation: BOS Ch 8 (Team #1)
Presentation: BOS Ch 9 (Team #2)
One-page project proposal by team
16. 10/21 (R) Quiz 4 (content: 10/12-10/19)
17. 10/26 (T) Ch 7: Preparing the proper ethical and legal
foundation
18. 10/28 (R) NH Project
19. 11/2 (T) Presentation: BOS Appendix A (Team #3)
Presentation: Appendix B & C (Team #4)
20. 11/4 (R) NH Project
21. 11/11 (R) Ch 10: Getting financing or funding
22. 11/16 (T) BOS Review: Team 5 (Ch 1-5)
BOS Review: Team 6 (Ch 6-Appendix C)
23. 11/18 (R) NH Project
24. 11/23 (T) Quiz 5 (content: 10/26-11/11)
25. 11/30 (T) Final Project Discussion
26. 12/2 (R) Business Plan Presentation by Team 6 & 5 The final day for make-ups
27. 12/7 (T) Business Plan Presentation by Team 4 & 3
28. 12/9 (R) Business Plan Presentation by Team 2 & 1
29. 12/16 (R) Final Exam (1:30 pm, BE 2084) Peer & Self Evaluation Sheets
* Please note that changes may be made to the syllabus. All the changes will be announced at least one day
ahead of the scheduled class. Please check my Web site before our class starts.
* BOS = Blue Ocean Strategy; EO = Entrepreneurial Orientation
doc_719034182.pdf
In this brief outline related to university of southern indiana small business and entrepreneurship.
College of Business
University of Southern Indiana
1
MNGT 354-001: Small Business & Entrepreneurship
TR 1:30-2:45 PM
Fall 2010
Instructor: Andy Yu, Ph. D. Office: BE 2084
Email: [email protected] Phone: 465-7120
Course Website:http://business.usi.edu/webyu Classroom: BE 2005
Office Hrs: Tuesdays (11:45am-1:30pm; 2:45-6pm)
or by appointment
Course Description
The purpose of this course is to provide a big-picture of entrepreneurship (ENT) and to introduce
related topics in this discipline such as entrepreneurial process, entrepreneurial orientation, opportunity
recognition, development and execution of business plans, ongoing operations, and so on. The special
focus of this course will be on a) the early stages of a new venture to help you discover opportunities to
create new values for the entire society or economic development, and b) the development of your
business plan. As an individual, you have many opportunities to exercise your creativity and develop
your ideas. Within a working group setting, you will have the chance to integrate your group knowledge
and analytical skills to further transfer your thoughts into a concrete business plan. Additionally, your
learning experiences within this course may be enriched by guest evaluators/ speakers who will help you
develop your communication skills and entrepreneurial ideas. In short, Critical Thinking is the major
skill you will learn from this course. We will have a final (service learning) project to evaluate your critical
thinking. There are five dimensions of critical thinking, including:
1. Using carefully evaluated relevant information to define problems, establish business
logic, or provide solutions to your proposed problem.
2. Providing creative, original viewpoints from different perspectives (e.g., yourself,
stakeholders, environments) to redefine problems or evaluation solutions.
3. Identifying relevant assumptions to recognize potential strengths, weaknesses,
threats, or opportunities.
4. Considering or evaluating alternatives to fill a gap, satisfy stakeholders, or solve
problems.
5. Delivering logical conclusions to address the problems you are concerned about.
Learning Objectives
Upon completion of the course, you will be able to:
• Use critical thinking ability to observe and respond to business issues.
• Consider entrepreneurship as one of your career options.
• Explain comprehensively the concept of entrepreneurship and cultivate a sensitivity to observe
changes in your environments.
• Identify and relate current issues to those critical concepts in the indicated readings and apply
your creativity to those problems we are facing.
• Advance teamwork, speaking, analytical, and writing skills.
• Enhance your civic engagement, give you tools for making a difference, and help you feel more a
part of the USI community. There are five learning outcomes from USI service learning projects:
o Enhanced civic and democratic engagement
o Enhanced capacity for difference/ change making
o Enhanced learning through disciplined reflection
o Greater comfort/ skill in working with diverse groups and environments
o Enhanced sense of belonging to the USI community
College of Business
University of Southern Indiana
2
Required Texts and Readings
Barringer, B. R. & Ireland, R. D. (2008) Entrepreneurship: Successfully launching new ventures, 2
nd
Ed.
Pearson Education (Prentice Hall), Inc. (ISBN: 0-13-224057-2)
Kim, W. C. & Mauborgne, R. (2005) Blue Ocean Strategy: How to create uncontested market space and
make the competition irrelevant. Harvard Business School Press. (ISBN: 1-59139-619-0) [BOS,
thereafter]
Other required readings/ cases (Download them from my Web site)
Course Design
Class sessions will be a combination of discussions, lectures, case studies, video presentations, and
exercises. In class, you will work in an assigned or self-formed group to explore more fully the concepts
we discuss. All students will be expected to commit themselves to the following agreements:
• Attend each class session, unless you have an excused absence (e.g., university approved trips,
documented illness, religious observance, etc.) as described on Student Rights and
Responsibilities (http://www.usi.edu/stl/forms/Code%20of%20Conduct.pdf), and you must notify
the instructor at least one week in advance. I will ask you to provide documentation.
• Read the assigned chapters and readings before each class.
• Actively participate in class discussions. Be prepared to ask questions, give examples and
express your thoughts on class topics.
• Fully engage with your team during group exercises, discussions, presentations, and projects.
• Prepare for quizzes/exams, keeping in mind that quizzes/exams cover assigned materials,
lectures, group exercises, discussions, etc. If covered in class/ books, they are fair game.
Civility in the Classroom
Students are expected to assist in maintaining a classroom environment that is conducive to
learning. Respect everyone’s time, meaning please be in your seat and ready to start class on time,
including return from class breaks. In order to assure that all students have an opportunity to gain from
time spent in class, unless otherwise approved by the instructor, students are prohibited from using
laptops, cellular phones or beepers, eating in class, making offensive remarks, reading newspapers,
sleeping, or engaging in any other form of distraction. Please note that late arrival to class, early
departure from class, use of laptops for non-educational purposes are considered classroom incivilities.
Inappropriate behavior in the classroom shall result in, minimally, a request to leave class. For more
information, please read:http://www.usi.edu/stl/codenew.asp.
Academic Integrity
It is expected that each person will do his or her own work except where explicitly authorized to do
otherwise. Scholastic dishonesty on any of the assignments will merit a grade of F for the course.
Cheating, plagiarism, collusion, falsifying academic records, and misrepresenting facts or any dishonest
act to cause any advantage to self or disadvantage to other students as defined on Student Rights and
Responsibilities (http://www.usi.edu/stl/forms/Code%20of%20Conduct.pdf) will not be tolerated.
Americans with Disabilities Act Compliance
Any student who, because of a disability, may require some special arrangements in order to meet
course requirements should contact the Counseling Center and the instructor during office hours as soon
as possible to request necessary accommodations. Students should present appropriate verification to
support your request. I will work with you to provide reasonable accommodations to ensure that you
have a fair opportunity to perform and participate in class.
H1N1 Flu
In compliance with the Vanderburgh County Department of Health, the Indiana Department of
Health, and the Centers for Disease Control and Prevention recommendations, students should NOT
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attend class or any campus gatherings while ill with flu symptoms. Students with flu symptoms will be
asked to self isolate in housing or go home. It is very important that individuals avoid spreading the flu to
others.
Most students should be able to complete a successful semester despite a flu-induced absence.
Faculty may provide students, who are absent because of illness, with alternate methods of instruction
and a reasonable opportunity to make up missed work. The opportunity to complete assignments and
exams supports the University's desire to enable students to make responsible decisions, including the
decision to avoid spreading a contagious virus to other students, staff, and faculty, without endangering
their academic work. Students should arrange as quickly as possible to make up missed assignments or
exams. In case of faculty illness, an announcement will be made related to an alternate instruction
delivery plan.
Students should inform their instructor by email as soon as possible that they are absent because
of flu symptoms and report their flu-like symptoms on the Student Health Center Web page at
www.usi.edu/studenthealth Information about the H1N1 flu can be found at the USI Web site at
www.usi.edu/emergency
Grades
Five (5) individual quizzes worth 20 pts each 100
Five (5) group quizzes worth 20 pts each 100
Competition paper (no point for the first submission) 100
One-page thought paper for the final project (Stage A) 50
One-page thought paper for the final project (B&C, no point for Stage B) 100
Two BOS group presentations worth 100pts each 200
(50% from other groups; 50% from me/ guest evaluators)
Group Business Plan Project 250
(50% from me; 50% may be from guest evaluators)
Writing (25-35 pages) worth 150 pts
Presentation worth 100 pts
Peer evaluation 40
Self evaluation 40
Individual Information Sheet (hard copy 50%; electronic copy 50%) 20
Total Possible Points: 1000 pts
Grading Scale
A 90% and above
B 80% and above
C 70% and above
D 60% and above
F Under 60%
Students considering withdraw from the course should be aware of those dates on the official USI
Calendar. Further, I will do my best to be fair and consistent on grades. However, grading is inherently
somewhat subjective. It is not unusual for students to be dissatisfied with a grade that they have earned.
I will be happy to discuss your grade with you FACE TO FACE in my office DURING rather than at the
END of the semester. Please also note the phrase “in my office.” I will not discuss grades before or
after class, by telephone, or by email. Finally, I do not accept any assignment or exercise submitted by
email. All of your work should be computer-processed and proofread before you submit them to me. No
late work is allowed.
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Participation
I strongly encourage you to attend our class and may give you bonus opportunities in classes. They
may be the ONLY chances for you to increase your scores, because your quiz grades will not be curved.
If you miss the class, you will not have the chance to get the bonus assignment/ activities. I may ask
your signature for each class. Your signature will be the evidence of your presence. Every signature
must be your own. If not, I will view such behavior as a violation of academic integrity described above.
Five Quizzes
Reading textbooks is a MUST. I design five close-book quizzes and they are all required. The
format might include true/false, multiple choice, and short answer questions. Quizzes will be given
during class periods and will cover assigned readings, related materials (e.g., videos and case studies),
class activities, lectures, etc. The same quiz will be first taken individually and then taken as a group.
That is, each quiz will give you one individual and one group points.
Quizzes may be made up only when you have a written, verifiable excuse for missing class, as
described above and will be based only on the individual score. If you have a job interview or critical
family matter, you should plan ahead and take the exam EARLIER. However, this type of exam will take
10% away from the total scores. Otherwise, if you have a legitimate/ excused absence described on
Student Rights and Responsibilities or official school activities, you need to provide me with related
documentation in advance. If you are sick, I need your OFFICIAL doctor notes. Prescription notes are
not acceptable. Then you can make your exam up, and this type of exam will be viewed as a normal one.
Finally, I will NOT curve exam scores. However, you might get BONUS activities during the semester.
Competition Paper for USI Ideation Competition
This is an individual work and an opportunity to let you exercise your own creativity to get points
and to participate in the USI ideation competition. You will work on the same idea twice for this
assignment. That is, I will let you “revise and resubmit” your paper to help you move forward and
compete for the prize. For the rules, format, and deadline, we will follow the coming announcements
from the College of Business. I will not give points on your first paper but give points on your
revised one.
One-page Thought Paper for the Final Project: Opportunity Recognition for New Harmony
As the first half of your final group project, this is an individual work for you to help New Harmony
identify possible opportunities or niche markets. There may be three or more perspectives to see
opportunities: 1) New Harmony as a “business”; 2) New Harmony as a “customer”; or 3) both ways. Just
pick one perspective!! The three writing stages (A, B, and C) are the primary assessment tool
of your critical thinking ability. Employing a “revise-and-resubmit” model, I will help you
work on the same idea twice (Stages B & C). Stage A is the phase of data collection and analysis.
Stages B & C are the phases of idea development. At Stage B, I will only accept A-level work. That is,
you are not required to revise it at Stage C. The three papers are a series of steps on opportunity
recognition. If you do not submit Stage A, you cannot submit B and C papers. Likewise, no B, no C. I
will not give points at Stage B but give points on your revised paper at Stage C. With the five dimensions
of critical thinking, including information/ evidence, viewpoints, assumptions, implications/ consequences,
and conclusion/solution, I will evaluate your individual writings.
Stage A: You need to submit a one-page thought paper on 1) the fundamental analysis
of New Harmony and 2) propose possible research questions. In addition to secondary data
from library or online databases, field studies (e.g., on-site visit, interviews) are required before you
develop this paper. This paper is the foundation for you to understand the community from
different perspectives, such as demographics, disposable incomes, traffic, geographic conditions,
education, business activities, life styles, possible (social, economic, technological, and political/
regulatory) trends, etc. This paper will first provide an appropriate framework/ tool to justify the
reasons to use such a framework/ tool and then provide the facts, reasoning, findings, etc.
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Sample questions
Trends and environments: Why are people interested in visiting NH? Why not?
Niches: What are the possible niches for NH as a service/ product provider?
Sustainability: What are those possible dimensions for NH sustainability?
Marketing: What are the feasible marketing strategies for NH?
Value chain analysis: If providing a product/ service, what are the value-added activities in NH?
Business model: If running a grocery store in NH, what are the possible business models?
Stage B: With the statistics and questions from Stage A, you need to submit a one-page
thought paper on opportunity recognition for New Harmony. Just pick a question that
matters to you!! Before you write this paper, I will give you a framework and tell you what the A-
level work is. You must EXPECT I will have a very high standard on your paper. If I accept your
work, you will get an A-level score and can still decide whether you want to revise it or not, based
on my feedback. After reading your work, I will give you many detailed suggestions and expect to
talk with you individually about how you can improve it.
Stage C: At the middle of this semester, you submit the final version of your work. I will also show
your previous papers to you. Thus, both you and I can see the progress you make. This is your
learning outcome on Critical Thinking skills.
The format should be single-spaced and no more than one page long. Be professional. You need
to proofread your writing or go to a writing center before your submission. Again, if it is not an A-level
work, I will ask you to revise and resubmit. The outcome of this assignment is to prepare your ability for
the final (group-based) business plan project.
Group Presentations
During this semester, there will be THREE presentations, including two BOS chapters and one final
presentation. Every one must speak and needs to share group duties in turn. Your group needs to send
me your electronic slides at least ONE DAY before your presentation. Thus, all our class can download
them from my Web site. I also need a hard copy of your slides, including one-page summary
about everyone’s duties and contributions before your team presentation.
1. BOS chapter presentation (20 minutes): In addition to BOS chapter introduction (e.g., 5 minutes),
your group needs to find real business examples (e.g., 15 minutes) from newspapers (e.g., Wall
Street Journal), or business magazines (i.e., Inc. 500, BusinessWeek) to bridge any entrepreneurial
orientation dimensions (e.g., risk-taking) and any concept/ topic of that BOS chapter. You have to (1)
introduce/ analyze the examples to our class and (2) tell us why these examples relate to
entrepreneurial orientation (EO, hereafter) and BOS. References are required in your slides. (Note:
EO dimensions include innovativeness, proactiveness, risk-taking, autonomy, and competitive
aggressiveness).
2. Final Business plan presentation on New Harmony Project (25 minutes): This is your FINAL
presentation. I am expecting you to integrate BOS and textbook frameworks into your business plan.
Also, I want to see the prototypes of the products or services in any form, such as props, models,
videos, etc.
Additionally, outstanding presentations will design a “two-way” interaction/communication with the
audience and help us make sense of the practices in the real world. If appropriate, you are welcome to
use movie clips, Internet resources (including, but not limited to, YouTube), and props to emphasize your
ideas. The instructor/guest evaluators (50%), and other groups (50%) will evaluate your presentations
in terms of organization, skills, creativity, engagement, and relevance as follows. You can download the
evaluation form from my Web site.
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1. Organization: opening, topic, body, conclusion, and clarity
2. Skills: body language, tone, fluency, examples, voice volume, speed
3. Creativity: interesting or insightful perspectives/content/expression
4. Engagement: involving the audience
5. Relevance: connection to text chapters, personal experiences, business examples
For a professional presentation, you cannot nor will you have the time to present
everything. Choose the most relevant points for your presentation. The presentation should be
of high professional quality, and I suggest more details: (1) effective delivery (eye contact, movement,
gestures, expressiveness, etc.); (2) professional-quality visuals; (3) organization of the presentation
including opening organization of main points, and conclusion; (4) adequate support for main points, and
(5) logical analysis. Your delivery should be extemporaneous; you should not read your paper, but speak
from notes. It is even better if you’ve polished your presentation to the point that you need no notes to
present it effectively. (This counts high for professionalism!) Your presentation should follow this format:
Opening
1. Start with something designed to gain our attention; the “Hook.” You could provide a quotation
from the course, the interview, or another source; a cartoon or humorous statement; a rhetorical
question, etc.
2. State your purpose. What do you want us to gain from your presentation?
3. Establish your credibility. Provide a summary of your sources including readings, any
entrepreneurial background that you have, and other sources from the course (or elsewhere)
that you will use in your presentation.
4. Provide a preview of your presentation. Use numbers and labels to indicate the themes/issues
that you will cover in your presentation.
Body For each theme/issue/point you discuss,
1. Provide the number and label for the theme/issue/point.
2. Define what you mean by the theme/issue/point.
3. Provide support material which could include stories, examples, illustrations, quotations from
interviews (could be on the PowerPoint slides), or supporting evidence that relates to the
theme/issue/point.
4. Using concepts or readings form the course, discuss the theme/issue/point. When you refer to
course content, refer to the source (author) of the content. If nothing in the course addressed
the theme/issue/point, note that it was not covered in the course, but remember to cite your
references.
Conclusion
1. Summarize your purpose (what you wanted us to gain from the presentation), the
theme/issue/point that you covered in your presentation, and what you want us to remember.
2. Provide a concluding statement designed to bring closure to your presentation.
Group Business Plan Project: Opportunity Recognition for New Harmony
Business plan is the second half of the final project. The detailed guideline to write a business plan
is Chapter 4. After I return your Stage B paper with my feedback to you, your group must start to
develop this project. You need to pick one of your thought papers within your group and further develop
the idea together. You can modify the original idea if necessary. Before doing this group project,
your team needs to send me a one-page proposal on the work, duties, and schedule to finish
this project. In the presentation, you will clearly (1) introduce the problem/ opportunity, (2) tell us how
you apply the four actions framework in BOS (p. 29) to your case, and (3) show us a concrete
prototype, prop, picture, poster, or clip of your products or services, and (4) your entire plan to solve the
problem or start a new venture. This plan should be within 25-35 pages, including all the charts and
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statistics. During this semester, your team needs to visit the community, keep the log, and conduct
some field studies. In addition to your visits, I may arrange some field trips during this semester. At the
end of this semester, your group may make the presentation in New Harmony (TBA) and be evaluated by
our guest evaluators from this community. Be well-prepared!!
Peer & Self Evaluation
If you were unable to satisfy your group members’ expectation, you would be fired by your
teammates’ consensus. Then, you need to do all the same amount of group work by your own. All the
class and I will evaluate your performance according to the standard of group work.
Peer Evaluation – Each member of each team will evaluate all other teammates at the end of the
class based on your interactions with and contributions to your team. The average percentage from all of
your teammates times the points will be your final points for this item. Thus, be a good team player and
do your share of the work.
Self Evaluation – I understand that sometimes you might feel your teammates do not give you a fair
evaluation. Hence, I also need you to evaluate yourself from your own point of view. In terms of these
perspectives to look at your overall performance in this class, we can get a more balanced, reasonable,
and fair evaluation.
Individual Information Sheet
This is a REQUIRED assignment. Everyone in this class needs to turn in a HARD COPY of your
SIGNED information sheet AND send me your ELECTRONIC FILE by email (using your full name as
the file name). You can get this form from my Web site, fill it out, and paste your digital picture. I will
use it to record your engagement in our class and sometimes add bonus points under your name if your
performance surprises me. Most important, this will help me prepare your recommendations in the
future if needed. I will not provide any recommendation without your digital information sheet.
Grades on Blackboard
I will keep posting your grades on Blackboard during this semester. Other materials, such as course
handouts, announcements, and PowerPoint slides, can be downloaded from my Web site. It is your duty
to make hard copies and may bring them to our class if needed. All students in this course are required
to both enroll for the course in Blackboard, and regularly check my Web site for announcements at least
one hour before every class. It is also your duty to regularly check my Web site and Blackboard;
I will not completely count on emails.
Changes to Syllabus
This syllabus is a tentative schedule and subject to change. Announcements in class take precedence
over any other communication.
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#
Date Topic Assignment Due
1. 8/31 (T) Course & Syllabus Introduction
One-point speech and assign teams & numbers
2. 9/2 (R) What is entrepreneurship?
Ch 1: Introduction to entrepreneurship
3. 9/7 (T) Ch 2: Recognizing opportunities and generating ideas
[Reading 1] BOS Ch 2
1. Bonus: Submit one question for the
reading by team
2. Information sheet
3. Competition paper (Tentative)
4. 9/9 (R) Ch 3: Feasibility analysis
Quiz 1 (content: 8/31-9/9)
Note: Quiz 1 will include Ch 3
5. 9/14(T) Presentation: BOS Ch 1 (Team #1)
Presentation: BOS Ch 3 (Team #2)
One-page thought paper (Stage A)
6. 9/16 (R) [Reading 2] Entrepreneurial orientation (EO) Bonus: Submit one questions for the reading
by team
7. 9/21 (T) Presentation: BOS Ch 4 (Team #3)
Presentation: BOS Ch 5 (Team #4)
8. 9/23 (R) Quiz 2 (content: 9/14-9/21)
9. 9/28 (T) Presentation: BOS Ch 6 (Team #5)
Presentation: BOS Ch 7 (Team #6)
One-page thought paper (Stage B)
10. 9/30 (R) Ch 4: Writing a business plan
11. 10/5 (T) Ch 5: Industry and competitor analysis Revised Competition paper (Tentative)
12. 10/7 (R) Quiz 3 (content: 9/28-10/5)
13. 10/12 (T) Ch 6: Developing an effective business model
14. 10/14 (R) Ch 9: Building a new-venture team
Ch 8: Assessing a new venture’s financial strength
and viability
Revised thought paper (Stage C)
15. 10/19 (T) Presentation: BOS Ch 8 (Team #1)
Presentation: BOS Ch 9 (Team #2)
One-page project proposal by team
16. 10/21 (R) Quiz 4 (content: 10/12-10/19)
17. 10/26 (T) Ch 7: Preparing the proper ethical and legal
foundation
18. 10/28 (R) NH Project
19. 11/2 (T) Presentation: BOS Appendix A (Team #3)
Presentation: Appendix B & C (Team #4)
20. 11/4 (R) NH Project
21. 11/11 (R) Ch 10: Getting financing or funding
22. 11/16 (T) BOS Review: Team 5 (Ch 1-5)
BOS Review: Team 6 (Ch 6-Appendix C)
23. 11/18 (R) NH Project
24. 11/23 (T) Quiz 5 (content: 10/26-11/11)
25. 11/30 (T) Final Project Discussion
26. 12/2 (R) Business Plan Presentation by Team 6 & 5 The final day for make-ups
27. 12/7 (T) Business Plan Presentation by Team 4 & 3
28. 12/9 (R) Business Plan Presentation by Team 2 & 1
29. 12/16 (R) Final Exam (1:30 pm, BE 2084) Peer & Self Evaluation Sheets
* Please note that changes may be made to the syllabus. All the changes will be announced at least one day
ahead of the scheduled class. Please check my Web site before our class starts.
* BOS = Blue Ocean Strategy; EO = Entrepreneurial Orientation
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