Description
With this detailed information with regards to unit information form (uif) small businesses and entrepreneurship.
Unit Information Form (UIF) UIF1314
The UIF provides essential information to students, staff teams and others on a particular unit.
Please refer to the University’s Guidance notes on Unit Information Forms before completing the
details below
SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level approval. If
substantial changes to Units/Courses are required, consult with Sub Dean (Quality Enhancement)
for advice
Unit Name
Small Businesses and Entrepreneurship
Unit Code MAR602-6
Level 7
Credit Value 30
Location of Delivery PG Centre, Luton
Summary/Overview
This unit allows you to focus on the challenges involved in
managing entrepreneurial ventures, whether in start-ups, small
early-stage entrepreneurial ventures, or within larger well-
established companies. Whether the goal is raising start-up or
development finance for a new business, requesting venture
funding from a corporate parent or directing operational
management, the unit helps you to acquire the knowledge needed
in an entrepreneurial context.
Aims
The aim of this unit is to enable you to:
? Recognise business start-up opportunities and generate ideas
? Develop key critical, analytical, and problem-solving skills and an
understanding of the process and practice of entrepreneurship
? Integrate key business skills – in people management, marketing,
accounting and finance, strategy etc. - towards the purpose of a
successful launch or growth of a business;
? Understand how the process of entrepreneurship and
entrepreneurial leadership as well as management needs to
change as the form progresses from start-up through the stages of
growth;
? Have a critical view and understanding of entrepreneurship
such as corporate entrepreneurship, women’s entrepreneurship
and social enterprise development.
Core Learning Outcomes
Learning Outcomes
On completion of this unit you should be able to:
Assessment Criteria
To achieve the learning outcome you must
demonstrate the ability to:
1
Identify and critically assess a market
opportunity, national or international, and the
nature and extent of the risks attached to it.
Express knowledge and understanding of spotting
an opportunity gap keeping in view of business
aspects with the cultural dimension - evidenced in
literature review and business plan
2
Use skills of creativity as they relate to new
product/service development and marketing
innovation
Understand the process of innovation and the
development of differential advantage in the
product/service offering - evidenced in business
plan and class discussion
3
Manage and apply critically the process of
researching and analysing an opportunity in the
context of the market environment and its
competitive constraints.
Show underpinning of analysis from a very strong
collection of primary and secondary data utilising
stated and justified methodology. The threshold
competence will be an effective marketing plan
explaining the competitors’ analysis and potential
growth opportunities - evidenced in literature
review
4
Measure, using appropriate techniques, the
physical, human and financial resource
implications of the scale of the business
opportunity
Design and develop the structure of plan showing
clarity of response in fielding questions with
objectivity and analytical clarity - evidenced in
business plan
5
Develop a comprehensive business plan
relating either to the creation of a new venture
or the growth and development of an existing
one.
Develop a business plan - evidenced in business
plan
6
Assess and evaluate the process of
entrepreneurial development at different stages
in the growth and development of the business
Self-evaluate personal qualities compared to
those required of the leader at the appropriate
stage of the organisation’s development -
evidenced in business plan
SECTION 2 - Any changes made to Section 2 of the UIF will normally require Faculty level
approval
Period of delivery
One Term
Pre-requisites/Restrictions
Student Activity
(10 notional learning hours = 1 credit)
Activity Notional Learning Hours
Lectures/Seminars/Workshops 24
Assessment 25
e-learning 35
Self-directed study 49
Group work 17
Other (specify)
Total 150
Approach to Learning
Aims, objectives and learning outcomes are achieved through
face–to–face interaction to provide an enjoyable combination of
theoretical understanding and practical application.
The teaching methods will consist of formal lectures, case study
analysis, practical workshops and discussion groups.
You will identify and assess market opportunities, and then
refine these ideas into a larger entrepreneurial project.
Numerous small-scale activities will develop opportunity
identification skills, entrepreneurial mindsets, and practical
familiarity with local banking, legal issues, etc. The business
plan project will combine all these other skills within the
framework of planning a new venture around the
entrepreneurial idea, appropriate for the local/international
market. This might be a plan for a start-up or for a new venture
within an existing firm. Over the whole span of the term you will
gather primary and secondary data to assess and implement
the attractiveness of your idea, using the tools and frameworks
taught in the class.
As is appropriate at Masters’ level, you will also be expected to
read beyond assigned texts, and to identify your own further
sources of information for complementing your studies.
Skills Development
Communication
To help with the development of this you will:
? Take an active part in the discussions and case study
analysis which will contribute to confidence building and
eventually prepare you to present your ideas and
defend it in an effective manner.
Information Literacy
To help with the development of this you will:
? Access information online and in daily life for doing the
market and competition analysis, which will enable you
to know things efficiently.
Research and Evaluation
To help with the development of this you will:
? Use data and information about the market (and its
segments) that you will accumulate over a period. Your
market research will start to yield some data so you can
start to firm up on the sales forecast. You will analyse
and evaluate the strengths and weaknesses of your
competitors, which will help in assessing the
opportunities and threats in the market.
Creativity and Critical Thinking
To help with the development of this you will:
? Start to think creatively by looking at products and
businesses around you. By going through a number of
activities and case studies, you will start analysing
opportunities around you and a number of exercises to
convert these opportunities into business ideas will
prepare you for creativity, originality and value addition
in your potential products and services.
Assessment Strategy
You will produce a literature review allowing you to delve into
the necessary text and develop your academic diligence and
critical analysis in putting together an original review of
contemporary and emerging knowledge in a specialised area of
Entrepreneurship. You will also develop an organisational
business plan and present it with a view to gaining the
resources/finances required for its implementation.
No
Assessment
Method*
Description of Assessment
Method
Weight
%
Learning Outcomes
Assessed
Submission week
(assignments) or
length (exam) 1 2 3 4 5 6
1 LR Literature Review 50 x x x Week 9
2 RE Individual Report
(An Organisational
Business Plan)
50 x x x x X Week 14
*The following codes for assessment methods apply:-
AR Artifact PC practical
CB computer-based PF performance
CS case study PL placement
DI dissertation or project PO portfolio
EX Exam PR presentation
GR group report RE individual report
IT in-unit test OR oral
LR literature review OT other
SECTION 3 - Once initial approval of the unit has been given, the Unit Co-ordinator may make
changes to this section, following appropriate consultation
Outline Teaching Schedule
1. Introduction to Entrepreneurship and Small Business
2. Entrepreneurial Characteristics
3. Opportunity recognition and idea generation
4. Developing/Writing a Business Plan
5. Feasibility, Industry and Competitor Analysis
6. Start-up Skills
7. Financial Strength and Viability
8. Creating a New Venture Team
9. Entrepreneurial Leadership
10. Preparing for and Evaluating The Challenges of Growth
11. Growth Strategies
12. Corporate Entrepreneurship
13. Social Entrepreneurship
Recommended Resources
Essential
Burns, P., (2010), Entrepreneurship and Small Business: Start-up, Growth and Maturity, Basingstoke:
Palgrave-Macmillan.
Recommended
Barringer, B. R. and Ireland, R. D., (2011), Entrepreneurship: Successfully Launching New Ventures, 4
th
ed.,
Pearson Prentice, London.
Drucker, P. F., (2006), Innovation and Entrepreneurship: Practice and Principles, Heinemann, London.
Kirby D., (2003), Entrepreneurship, Maidenhead: McGraw Hill.
Scarborough N.M. and Zimmerer T.W., (2011), Effective Small Business Management, 10
th
Ed., Pearson
Prentice Hall.
Stutely, R., (2012), The Definitive Business Plan, 3
rd
Ed., FT Prentice, London.
Zimmerer T. W. and Scarborough N.M., (2010), Essentials of Entrepreneurship and Small Business
Management, 6
th
Ed., Pearson Prentice Hall.
SECTION 4 – Administrative Information
Faculty University of Bedfordshire Business School
Portfolio
Full Time MBA & Full Time PG Human Resource
Management
Department/School/Division Marketing
Unit Co-ordinator Muhammad Roomi
Version Number
Body approving this version
Date of University approval of this
version (dd/mm/yyyy)
Shared Units – Indicate below all courses which include this Unit in their diet
MBA, MBA (Hospital and Health Services Management), MBA (Information Technology Management), MBA
(Finance), MBA (Marketing), (MBA Brand Management), MBA (Human Resource Management), MBA
(Engineering Management)
Form completed by:
Name: …Muhammad Azam Roomi………….. Date: May 2013
Authorisation on behalf of the Faculty Teaching Quality and Standards Committee (FTQSC)
Chair: ………………………………………………… Date: …..…………………………………….
Unit Updates
Date
(dd/mm/yyyy)
Nature of Update FTQSC Minute Ref:
doc_173628416.pdf
With this detailed information with regards to unit information form (uif) small businesses and entrepreneurship.
Unit Information Form (UIF) UIF1314
The UIF provides essential information to students, staff teams and others on a particular unit.
Please refer to the University’s Guidance notes on Unit Information Forms before completing the
details below
SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level approval. If
substantial changes to Units/Courses are required, consult with Sub Dean (Quality Enhancement)
for advice
Unit Name
Small Businesses and Entrepreneurship
Unit Code MAR602-6
Level 7
Credit Value 30
Location of Delivery PG Centre, Luton
Summary/Overview
This unit allows you to focus on the challenges involved in
managing entrepreneurial ventures, whether in start-ups, small
early-stage entrepreneurial ventures, or within larger well-
established companies. Whether the goal is raising start-up or
development finance for a new business, requesting venture
funding from a corporate parent or directing operational
management, the unit helps you to acquire the knowledge needed
in an entrepreneurial context.
Aims
The aim of this unit is to enable you to:
? Recognise business start-up opportunities and generate ideas
? Develop key critical, analytical, and problem-solving skills and an
understanding of the process and practice of entrepreneurship
? Integrate key business skills – in people management, marketing,
accounting and finance, strategy etc. - towards the purpose of a
successful launch or growth of a business;
? Understand how the process of entrepreneurship and
entrepreneurial leadership as well as management needs to
change as the form progresses from start-up through the stages of
growth;
? Have a critical view and understanding of entrepreneurship
such as corporate entrepreneurship, women’s entrepreneurship
and social enterprise development.
Core Learning Outcomes
Learning Outcomes
On completion of this unit you should be able to:
Assessment Criteria
To achieve the learning outcome you must
demonstrate the ability to:
1
Identify and critically assess a market
opportunity, national or international, and the
nature and extent of the risks attached to it.
Express knowledge and understanding of spotting
an opportunity gap keeping in view of business
aspects with the cultural dimension - evidenced in
literature review and business plan
2
Use skills of creativity as they relate to new
product/service development and marketing
innovation
Understand the process of innovation and the
development of differential advantage in the
product/service offering - evidenced in business
plan and class discussion
3
Manage and apply critically the process of
researching and analysing an opportunity in the
context of the market environment and its
competitive constraints.
Show underpinning of analysis from a very strong
collection of primary and secondary data utilising
stated and justified methodology. The threshold
competence will be an effective marketing plan
explaining the competitors’ analysis and potential
growth opportunities - evidenced in literature
review
4
Measure, using appropriate techniques, the
physical, human and financial resource
implications of the scale of the business
opportunity
Design and develop the structure of plan showing
clarity of response in fielding questions with
objectivity and analytical clarity - evidenced in
business plan
5
Develop a comprehensive business plan
relating either to the creation of a new venture
or the growth and development of an existing
one.
Develop a business plan - evidenced in business
plan
6
Assess and evaluate the process of
entrepreneurial development at different stages
in the growth and development of the business
Self-evaluate personal qualities compared to
those required of the leader at the appropriate
stage of the organisation’s development -
evidenced in business plan
SECTION 2 - Any changes made to Section 2 of the UIF will normally require Faculty level
approval
Period of delivery
One Term
Pre-requisites/Restrictions
Student Activity
(10 notional learning hours = 1 credit)
Activity Notional Learning Hours
Lectures/Seminars/Workshops 24
Assessment 25
e-learning 35
Self-directed study 49
Group work 17
Other (specify)
Total 150
Approach to Learning
Aims, objectives and learning outcomes are achieved through
face–to–face interaction to provide an enjoyable combination of
theoretical understanding and practical application.
The teaching methods will consist of formal lectures, case study
analysis, practical workshops and discussion groups.
You will identify and assess market opportunities, and then
refine these ideas into a larger entrepreneurial project.
Numerous small-scale activities will develop opportunity
identification skills, entrepreneurial mindsets, and practical
familiarity with local banking, legal issues, etc. The business
plan project will combine all these other skills within the
framework of planning a new venture around the
entrepreneurial idea, appropriate for the local/international
market. This might be a plan for a start-up or for a new venture
within an existing firm. Over the whole span of the term you will
gather primary and secondary data to assess and implement
the attractiveness of your idea, using the tools and frameworks
taught in the class.
As is appropriate at Masters’ level, you will also be expected to
read beyond assigned texts, and to identify your own further
sources of information for complementing your studies.
Skills Development
Communication
To help with the development of this you will:
? Take an active part in the discussions and case study
analysis which will contribute to confidence building and
eventually prepare you to present your ideas and
defend it in an effective manner.
Information Literacy
To help with the development of this you will:
? Access information online and in daily life for doing the
market and competition analysis, which will enable you
to know things efficiently.
Research and Evaluation
To help with the development of this you will:
? Use data and information about the market (and its
segments) that you will accumulate over a period. Your
market research will start to yield some data so you can
start to firm up on the sales forecast. You will analyse
and evaluate the strengths and weaknesses of your
competitors, which will help in assessing the
opportunities and threats in the market.
Creativity and Critical Thinking
To help with the development of this you will:
? Start to think creatively by looking at products and
businesses around you. By going through a number of
activities and case studies, you will start analysing
opportunities around you and a number of exercises to
convert these opportunities into business ideas will
prepare you for creativity, originality and value addition
in your potential products and services.
Assessment Strategy
You will produce a literature review allowing you to delve into
the necessary text and develop your academic diligence and
critical analysis in putting together an original review of
contemporary and emerging knowledge in a specialised area of
Entrepreneurship. You will also develop an organisational
business plan and present it with a view to gaining the
resources/finances required for its implementation.
No
Assessment
Method*
Description of Assessment
Method
Weight
%
Learning Outcomes
Assessed
Submission week
(assignments) or
length (exam) 1 2 3 4 5 6
1 LR Literature Review 50 x x x Week 9
2 RE Individual Report
(An Organisational
Business Plan)
50 x x x x X Week 14
*The following codes for assessment methods apply:-
AR Artifact PC practical
CB computer-based PF performance
CS case study PL placement
DI dissertation or project PO portfolio
EX Exam PR presentation
GR group report RE individual report
IT in-unit test OR oral
LR literature review OT other
SECTION 3 - Once initial approval of the unit has been given, the Unit Co-ordinator may make
changes to this section, following appropriate consultation
Outline Teaching Schedule
1. Introduction to Entrepreneurship and Small Business
2. Entrepreneurial Characteristics
3. Opportunity recognition and idea generation
4. Developing/Writing a Business Plan
5. Feasibility, Industry and Competitor Analysis
6. Start-up Skills
7. Financial Strength and Viability
8. Creating a New Venture Team
9. Entrepreneurial Leadership
10. Preparing for and Evaluating The Challenges of Growth
11. Growth Strategies
12. Corporate Entrepreneurship
13. Social Entrepreneurship
Recommended Resources
Essential
Burns, P., (2010), Entrepreneurship and Small Business: Start-up, Growth and Maturity, Basingstoke:
Palgrave-Macmillan.
Recommended
Barringer, B. R. and Ireland, R. D., (2011), Entrepreneurship: Successfully Launching New Ventures, 4
th
ed.,
Pearson Prentice, London.
Drucker, P. F., (2006), Innovation and Entrepreneurship: Practice and Principles, Heinemann, London.
Kirby D., (2003), Entrepreneurship, Maidenhead: McGraw Hill.
Scarborough N.M. and Zimmerer T.W., (2011), Effective Small Business Management, 10
th
Ed., Pearson
Prentice Hall.
Stutely, R., (2012), The Definitive Business Plan, 3
rd
Ed., FT Prentice, London.
Zimmerer T. W. and Scarborough N.M., (2010), Essentials of Entrepreneurship and Small Business
Management, 6
th
Ed., Pearson Prentice Hall.
SECTION 4 – Administrative Information
Faculty University of Bedfordshire Business School
Portfolio
Full Time MBA & Full Time PG Human Resource
Management
Department/School/Division Marketing
Unit Co-ordinator Muhammad Roomi
Version Number
Body approving this version
Date of University approval of this
version (dd/mm/yyyy)
Shared Units – Indicate below all courses which include this Unit in their diet
MBA, MBA (Hospital and Health Services Management), MBA (Information Technology Management), MBA
(Finance), MBA (Marketing), (MBA Brand Management), MBA (Human Resource Management), MBA
(Engineering Management)
Form completed by:
Name: …Muhammad Azam Roomi………….. Date: May 2013
Authorisation on behalf of the Faculty Teaching Quality and Standards Committee (FTQSC)
Chair: ………………………………………………… Date: …..…………………………………….
Unit Updates
Date
(dd/mm/yyyy)
Nature of Update FTQSC Minute Ref:
doc_173628416.pdf