We have talked about branding of your product , but what about you? If you per se are not as credible as your product ; any amount of branding will not be able to salvage your dip into the swamp of ventures going down everyday.[/b]
[/b]
So how do we go about making a brand out of ourselves ?[/b]
[/b]
It is doable and not even as tumultuous as it sounds. if you just follow a few steps you are en-route to unprecedented success in both your private and professional life.[/b]
[/b]
1. [/b]Relevance [/b]: relevance is the word used to denote – “Making sense” . You have to make sense to people to be able to appeal to them for a longer duration than just doing a quick-draw. Cowboys don’t make sense anymore. They even don’t make their movies anymore. Last I saw a cowboy in a movie was in Brokeback mountain – and even in that ; it wasn’t about guns and rodeos.[/b]
[/b]
A thing might be relevant in itself, but a document or a piece of information pertaining to it may be relevant. The basic understanding of relevance does not depend on whether we speak of "things" or "information". But rather ; it is prophesized to be an account of the process of inferring relevant information from any given utterance.
To be put simply: successful personal branding is making sure what you SAY and BELIEVE you are, really is how you are perceived.[/b]
[/b]
2. [/b]Your creative conversation skill[/b] : It is very important to converse with people and keep them interested to hook them in and finally talk about your venture. You can’t just go up to a Head-honcho of a corporate house and pitch your point before warming up to him/her. [/b]
[/b]
But often you would find yourself in awkward conversations , which don’t interst you in the least bit. However with a little bit of practice, you'll be able to find an unusual angle to any normally mundane question or filler.You'll also become more skilled at probing for the interesting bits and making your experience at functions more worthwhile. [/b]
[/b]
3. [/b]Do you walk the talk ?[/b]
If the ideas you are pitching are convergent with your innermost beliefs and values, then actions will come easily, too. So, begin with a deep understanding of “why” you want to see the change. Make sure that it is parallel or even better, a doppelganger of what you deeply believe.
Don’t flinch before using each and every communication tool at your disposal to build commitment and support for the organizational goal, your organization’s values and the culture you want to create; including what you divulge at meetings, in your corporate blog, on twitter, and so forth.
4. [/b]Consistency : [/b]
If you have done wonders over a particular product ; people often wonder that if it was a one time achievement. Many companies have gone down that road. They do something extraordinary, people’s expectations go up considerably and they fail to meet those , which in turn leads to them taking a dip in the swamp.[/b]
[/b]
In such circumstances the only thing you can do is covering the bases well. If the foundation is strong the building won’t be perturbed by mild tremors. [/b]
[/b]
"The secret of success is to do the common things uncommonly well." --John D. Rockefeller
[/b]
So how do we go about making a brand out of ourselves ?[/b]
It is doable and not even as tumultuous as it sounds. if you just follow a few steps you are en-route to unprecedented success in both your private and professional life.[/b]
[/b]
1. [/b]Relevance [/b]: relevance is the word used to denote – “Making sense” . You have to make sense to people to be able to appeal to them for a longer duration than just doing a quick-draw. Cowboys don’t make sense anymore. They even don’t make their movies anymore. Last I saw a cowboy in a movie was in Brokeback mountain – and even in that ; it wasn’t about guns and rodeos.[/b]
[/b]
A thing might be relevant in itself, but a document or a piece of information pertaining to it may be relevant. The basic understanding of relevance does not depend on whether we speak of "things" or "information". But rather ; it is prophesized to be an account of the process of inferring relevant information from any given utterance.
To be put simply: successful personal branding is making sure what you SAY and BELIEVE you are, really is how you are perceived.[/b]
[/b]
2. [/b]Your creative conversation skill[/b] : It is very important to converse with people and keep them interested to hook them in and finally talk about your venture. You can’t just go up to a Head-honcho of a corporate house and pitch your point before warming up to him/her. [/b]
[/b]
But often you would find yourself in awkward conversations , which don’t interst you in the least bit. However with a little bit of practice, you'll be able to find an unusual angle to any normally mundane question or filler.You'll also become more skilled at probing for the interesting bits and making your experience at functions more worthwhile. [/b]
[/b]
3. [/b]Do you walk the talk ?[/b]
If the ideas you are pitching are convergent with your innermost beliefs and values, then actions will come easily, too. So, begin with a deep understanding of “why” you want to see the change. Make sure that it is parallel or even better, a doppelganger of what you deeply believe.
Don’t flinch before using each and every communication tool at your disposal to build commitment and support for the organizational goal, your organization’s values and the culture you want to create; including what you divulge at meetings, in your corporate blog, on twitter, and so forth.
4. [/b]Consistency : [/b]
If you have done wonders over a particular product ; people often wonder that if it was a one time achievement. Many companies have gone down that road. They do something extraordinary, people’s expectations go up considerably and they fail to meet those , which in turn leads to them taking a dip in the swamp.[/b]
[/b]
In such circumstances the only thing you can do is covering the bases well. If the foundation is strong the building won’t be perturbed by mild tremors. [/b]
[/b]
"The secret of success is to do the common things uncommonly well." --John D. Rockefeller