types of e-commerce

TopicTypes of E-Commerce

Types of E- Commerce
?Business to Consumer (B2C) ?Business to Business (B2B) ?Consumer to Consumer (C2C) B2B ?Consumer to Business (C2B) ?Business to Government (B2G) ?Government to Business(G2B) C2B ?Government to Citizen(G2C) ?Mobile Commerce

B2C

C2C

G2B

G2C

B 2 G C 2 G G 2 G

Business-to-consumer E-commerce

On-line Retailer

B

Order

Shipment

B

B

B2C applications
• Offer directly to the customer an interface of activity
– Typical examples:
• Online book store (e.g. amazon.com) • Online car purchasing (e.g. automall.com) • Booking and purchase of airline tickets (e.g. ryanair.com)

• Correspond to retail sale • Growth of B2C applications thanks to Internet • A new kind of B2C applications are the Cybermalls

B2C applications:
advantages and disadvantages

• Advantages:
– – – – – Allow company to extend existing services to customers Allow company to increase its customers Offer a wider choice and allow cheaper prices May give to the company a worldwide visibility Online shops are accessible 24h a day

• Disadvantages:
– Low order conversion rates – High risk (see Cyberphobia)

Direct Business-to-Business Relationship
Shipment

Seller (Supplier)

Buyer

Order

B2B applications
• Realize transactions needed to perform financial or commercial activities by companies over the Internet • Some typical applications:
– E-procurement – E-Marketplace

• The turnover is much greater than that dealed with B2C applications

B2B applications:
advantages and disadvantages

• Advantages:
– Help to automate communications between companies making them easier and quicker – Allow to cut prices drastically – Help in reducing mistakes
• Disadvantages: – Often need legacy integration

Hub-based Business-to-Business E-Commerce
Suppliers Suppliers Suppliers

Hub (Electronic Market)

Buyers

Buyers

Buyers

Buyers

Buyers

Buyers

Consumer-to-consumer E-commerce
Hub
(or Electronic market)

S

B

B

S

B

S

C2C applications
• Concern the consumers who run negotations with other consumers sometimes utilizing as intermediary a company
– Examples:
• Ebay • Autotrader.com

C2C applications:
advantages and disadvantages

• Advantages
– Allow consumers to interact directly among them – Give to the consumers a new way of purchasing and selling services and goods

• Disadvantages
– Little earning capacity

B2G applications
• Correspond to all kind of transactions between company and public administrator • Utilized mostly in the USA

Mobile commerce applications
• Concern doing businesses by means of mobile wireless devices • Can be both B2B and B2C • Have a growing importance in the future of ecommerce applications • Will introduce completely new forms of electronic commerce
– E.g. E-tickets

• The development of such applications faces some of the greatest challenges in the security area to secure the trust of consumers



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