Types of advertisements:
The types of advertisements can broadly be classified into three types:
1. Consumer advertising
2. Advertising to business and profession
3. Non- product advertising
Consumer Advertising:
These are basically nothing but product or service advertisements directed towards the consumer or the customer as such. Such advertisements can be in the form of national or local advertisements also.
Such kind of advertisements uses emotional or rational appeal in their advertisement.
Advertising to business or profession:
This type of advertising is aimed at resellers and professionals. The media used here is direct mail or professional magazines. These are ads which are not directed towards the final consumers.
Corporate ads are also a part of these types of ads. The target groups of corporate advertising are most often customers, stockholders, employees, financial institutions, political leaders and government.
The objectives of the corporate or the institutional ads may be to establish or boost corporate identity and image, counter negative attitudes towards a company, industry or to promote and relate the company to some worthwhile social public interest cause.
Non- product advertising:
In this type of advertising advertisements depicting an idea, a social cause etc are included. Surrogate advertisements are also a part of such non- product advertisements.
ADVERTISING OBJECTIVES
“With realistic goals for advertising, you can satisfy both those who are investing in the advertising and those who are creating it.”
Almost every person involved with advertising wants to measure their advertising’s results.
Those who pay the bills want to know the return on their investment, and those creating the advertising want to demonstrate that their work is effective.
Research efforts on the part of advertisers, ad agencies, and the media have helped quantify the results of advertising. But most continue to face basic questions such as: Does your Advertising work? How hard does it work? What specifically does it do for your business?
Should I increase, maintain, or decrease spending? What’s the best message I can put in my advertising?
There are no easy answers to these questions. Solutions are a mixture of science and art.
The types of advertisements can broadly be classified into three types:
1. Consumer advertising
2. Advertising to business and profession
3. Non- product advertising
Consumer Advertising:
These are basically nothing but product or service advertisements directed towards the consumer or the customer as such. Such advertisements can be in the form of national or local advertisements also.
Such kind of advertisements uses emotional or rational appeal in their advertisement.
Advertising to business or profession:
This type of advertising is aimed at resellers and professionals. The media used here is direct mail or professional magazines. These are ads which are not directed towards the final consumers.
Corporate ads are also a part of these types of ads. The target groups of corporate advertising are most often customers, stockholders, employees, financial institutions, political leaders and government.
The objectives of the corporate or the institutional ads may be to establish or boost corporate identity and image, counter negative attitudes towards a company, industry or to promote and relate the company to some worthwhile social public interest cause.
Non- product advertising:
In this type of advertising advertisements depicting an idea, a social cause etc are included. Surrogate advertisements are also a part of such non- product advertisements.
ADVERTISING OBJECTIVES
“With realistic goals for advertising, you can satisfy both those who are investing in the advertising and those who are creating it.”
Almost every person involved with advertising wants to measure their advertising’s results.
Those who pay the bills want to know the return on their investment, and those creating the advertising want to demonstrate that their work is effective.
Research efforts on the part of advertisers, ad agencies, and the media have helped quantify the results of advertising. But most continue to face basic questions such as: Does your Advertising work? How hard does it work? What specifically does it do for your business?
Should I increase, maintain, or decrease spending? What’s the best message I can put in my advertising?
There are no easy answers to these questions. Solutions are a mixture of science and art.