tybms sem 5-- rural mktg

[CHAITI GUPTA]

can ne help me????
wat does it mean by alternative media for rural promotion/ communication
in rural mktg???
wat r those alternative media......!!!!!!!!!!

plllzz rpy.....
whoever knows d answer to this question......!!!!!!!!

 

[Kalpana Heliya]

can ne help me????
wat does it mean by alternative media for rural promotion/ communication
in rural mktg???
wat r those alternative media......!!!!!!!!!!

plllzz rpy.....
whoever knows d answer to this question......!!!!!!!!

Apart from digital,TVC, OOH.etc that r prominent in Urban and tierII cities. alternative medias in rural parts can be:

-Word of Mouth Publicity through Opinion Leaders(mostly the Sarpanch, doctor, School Teachers)
-Personal selling
-Haat
-Wall Paintings
-Puppetry

r some examples..

 

[abhishreshtha]

awesome answer thankss !!!!!!!!!!!!........................