TWENTY 20 WORLD CUP CHAMPIONS-2007
The victory of the Men in Blue against Pakistan in the ICC World Twenty20 championships is expected to see a doubling in the market value of young stars like Sreeesanth, Rohit Sharma, Guttam Gambhir, R P Singh Robin Uthappa, and Dinesh Karthik.
Consider Guttam Gambhir, who played a Key innings in the final .before that, he has had problems getting endorsements of even Rs 10 lakh. He had brief contracts with Reebok and Dadur and Pepsi which were not renewed. Now, the cricketer is easily expected to command a price tag of over Rs 20 Lakh per brand.
Players like Rohit Sharma or Dinesh Karthik who could never command more than Rs 10 lakh to Rs 15 lakh can now hope to hit Rs 30 Lakh for new deals. Bowler Sreesanth’s endorsement tag has shot up from Rs 25 lakh to Rs 40 Lakh after his performance in the twenty=20 tournament.
“Given the team performance the demand for these players has risen among advertisers. Consequently, the endorsement rates will increase and so will the number of advertiser approaching a player “said khaneja, director, collage Sports Management, which manages both Virender Sehwag and Guttam gambhir.
Other youngsters like youngsters like Yuvraj Singh and M S Dhoni are also expected to see their brand value soar. Sources said Indian Oil Corporation is in talks to rope I 26- year old vice captain Yuvraj Sigh who currently endorses around 10 brands. Earlier, Singh commanded a price tag of Rs price with potential new companies.
‘We are likely to increase his endorsement fees after his performance,” confirmed Vinita Bangard, COO of Percept talent Management, which handles Yuvraj Singh and Sreesanth.
Of course, captain M S Dhoni who steered India victory has become a hot favourite among advertisers, confirmed Jeet Banerjee, MD, gameplan Sports, which manages Dhoni, robin Uthappa and Munaf Patel. Dhoni who charges Rs 1 crore for an endorsement is now commanding a price of Rs 1.75 Crore (Rs 15.5 million).
Indian cricketers usually fall under three categories for endorsement. At the top are Sachin Tendulkar and Rahul Dravid who command over Rs 3 crore per brand. They are followed by Dhoni and Yuvraj Singh who charge around Rs 1 crore per brand.
The new cricketers along with Irfan Pathan fall in the third category and earned close to Rs 25 lakh per brand.
Latesh trends in celebrity endorsement
Of the nearly 5,000 advertisements that aired last year, 108-sported cricketers and 259 featured filmstars. With so much of celebrity-led advertising, the question begging to be asked was, which stars are earning the most?
In the last year of her teens, Sania's net worth through endorsements is a whopping Rs 6.4 crore. The ideal role model for the youth, she was a good catch for brands like Tata Tea and Sahara who signed her on, when her asking rate was only Rs 30 lakhs.
With Sania inching up in the WTA rankings, she could soon overtake Saurav Ganguly who is not in the Indian cricket team now
The victory of the Men in Blue against Pakistan in the ICC World Twenty20 championships is expected to see a doubling in the market value of young stars like Sreeesanth, Rohit Sharma, Guttam Gambhir, R P Singh Robin Uthappa, and Dinesh Karthik.
Consider Guttam Gambhir, who played a Key innings in the final .before that, he has had problems getting endorsements of even Rs 10 lakh. He had brief contracts with Reebok and Dadur and Pepsi which were not renewed. Now, the cricketer is easily expected to command a price tag of over Rs 20 Lakh per brand.
Players like Rohit Sharma or Dinesh Karthik who could never command more than Rs 10 lakh to Rs 15 lakh can now hope to hit Rs 30 Lakh for new deals. Bowler Sreesanth’s endorsement tag has shot up from Rs 25 lakh to Rs 40 Lakh after his performance in the twenty=20 tournament.
“Given the team performance the demand for these players has risen among advertisers. Consequently, the endorsement rates will increase and so will the number of advertiser approaching a player “said khaneja, director, collage Sports Management, which manages both Virender Sehwag and Guttam gambhir.
Other youngsters like youngsters like Yuvraj Singh and M S Dhoni are also expected to see their brand value soar. Sources said Indian Oil Corporation is in talks to rope I 26- year old vice captain Yuvraj Sigh who currently endorses around 10 brands. Earlier, Singh commanded a price tag of Rs price with potential new companies.
‘We are likely to increase his endorsement fees after his performance,” confirmed Vinita Bangard, COO of Percept talent Management, which handles Yuvraj Singh and Sreesanth.
Of course, captain M S Dhoni who steered India victory has become a hot favourite among advertisers, confirmed Jeet Banerjee, MD, gameplan Sports, which manages Dhoni, robin Uthappa and Munaf Patel. Dhoni who charges Rs 1 crore for an endorsement is now commanding a price of Rs 1.75 Crore (Rs 15.5 million).
Indian cricketers usually fall under three categories for endorsement. At the top are Sachin Tendulkar and Rahul Dravid who command over Rs 3 crore per brand. They are followed by Dhoni and Yuvraj Singh who charge around Rs 1 crore per brand.
The new cricketers along with Irfan Pathan fall in the third category and earned close to Rs 25 lakh per brand.
Latesh trends in celebrity endorsement
Of the nearly 5,000 advertisements that aired last year, 108-sported cricketers and 259 featured filmstars. With so much of celebrity-led advertising, the question begging to be asked was, which stars are earning the most?
In the last year of her teens, Sania's net worth through endorsements is a whopping Rs 6.4 crore. The ideal role model for the youth, she was a good catch for brands like Tata Tea and Sahara who signed her on, when her asking rate was only Rs 30 lakhs.
With Sania inching up in the WTA rankings, she could soon overtake Saurav Ganguly who is not in the Indian cricket team now