pardhu.puri
Pardhu Vanchanagiri
Tupper Ware Company:
Tupperware is a company founded in 1948 by Earl Tupper basically producing the household related products.
The products from this Tupper ware include:
1. preparation
2. storage
3. containment
4. serving products
5. beauty products
The company does manufacture and distribute the mentioned products internationally and is marketed by means of direct sales through an independent sales force of about 1.9 million consultants.
Tupper ware should be the first ever definition that stood aside with the household products. It is utmost a term purely related to the housewives those days. And probably, this is only when the household products were been produced and given a name as well.
Tupperware was known to the world at a time when women came back from working during World War II and were only to be told to "go back to the kitchen" and Tupper ware was the one used as a method of empowering women, and giving them a toehold in the post-war business world.
This is the name of any household product producer earlier but then a plenty of companies came into existence that made a copy to the products of Tupper ware or either directly produced under some other names.
For a clear understanding, few of the example products that come under Tupperware are:
1. bottles
2. freezers
3. refrigerators
4. utensils
5. canisters
6. dry storage vessels
7. Microwaves etc...
There is always a simple and an easy aim of Tupper Ware Company,
For over 60 years, Tupperware has been designing products that help simplify people's lives. Saving time and money for the consumer by helping to keep food fresh has always been one of Tupperware most important goals. Today Tupperware offers products for storing food, food preparation, cookware, storage, and serving items.
But the only passion they had is to Enlighten, Educate, and Empower women and their families.
There were situations where Tupper ware has completely failed to show its mark in some countries like Germany, Japan and United states due to a difficult selling environment they had to face in the countries. There is another problem from its competitors who would just manufacture the products and sell them on retail basis but with the same name and logo of Tupper ware. This became a very major problem to believe or not and appeared difficult to choose which one is really original and which is not.
Tupper ware accommodates about 13500 employees as if in 2010 with a net income of US$ 225.6 million (2010).
Despite some dissatisfaction with the direct sales model from the customers of United Kingdom, There has been limited importer-distribution since then. However the company announced a formal relaunch in the UK in mid-2011, and recruited UK staff, but in December the relaunch was cancelled.
Statistically, Tupperware founded in Orlando, Florida and had their sales for the first time in 1948, is now sold in more than 100 countries which show how big they were at the feet of acceptance from the world people.
Though in every country does have its own rules and methodologies for selling in their lands, Tupperware products come with a lifetime guarantee in almost all the countries. In UK/Ireland gives a guarantee is 10 years. The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chef's knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market.
In countries like Belgium, Australia, Ireland and the US, Tupperware markets their parties and career opportunities through mall kiosks from time to time.
China sells Tupperware products through franchised "entrepreneurial shop fronts". The Chinese characters are used as the brand name, and translate as "hundred benefit"
Thus, somehow the production made is reached to the people targeted.
-- -- Pardhu Vanchanagiri
Tupperware is a company founded in 1948 by Earl Tupper basically producing the household related products.
The products from this Tupper ware include:
1. preparation
2. storage
3. containment
4. serving products
5. beauty products
The company does manufacture and distribute the mentioned products internationally and is marketed by means of direct sales through an independent sales force of about 1.9 million consultants.
Tupper ware should be the first ever definition that stood aside with the household products. It is utmost a term purely related to the housewives those days. And probably, this is only when the household products were been produced and given a name as well.
Tupperware was known to the world at a time when women came back from working during World War II and were only to be told to "go back to the kitchen" and Tupper ware was the one used as a method of empowering women, and giving them a toehold in the post-war business world.
This is the name of any household product producer earlier but then a plenty of companies came into existence that made a copy to the products of Tupper ware or either directly produced under some other names.
For a clear understanding, few of the example products that come under Tupperware are:
1. bottles
2. freezers
3. refrigerators
4. utensils
5. canisters
6. dry storage vessels
7. Microwaves etc...
There is always a simple and an easy aim of Tupper Ware Company,
For over 60 years, Tupperware has been designing products that help simplify people's lives. Saving time and money for the consumer by helping to keep food fresh has always been one of Tupperware most important goals. Today Tupperware offers products for storing food, food preparation, cookware, storage, and serving items.
But the only passion they had is to Enlighten, Educate, and Empower women and their families.
There were situations where Tupper ware has completely failed to show its mark in some countries like Germany, Japan and United states due to a difficult selling environment they had to face in the countries. There is another problem from its competitors who would just manufacture the products and sell them on retail basis but with the same name and logo of Tupper ware. This became a very major problem to believe or not and appeared difficult to choose which one is really original and which is not.
Tupper ware accommodates about 13500 employees as if in 2010 with a net income of US$ 225.6 million (2010).
Despite some dissatisfaction with the direct sales model from the customers of United Kingdom, There has been limited importer-distribution since then. However the company announced a formal relaunch in the UK in mid-2011, and recruited UK staff, but in December the relaunch was cancelled.
Statistically, Tupperware founded in Orlando, Florida and had their sales for the first time in 1948, is now sold in more than 100 countries which show how big they were at the feet of acceptance from the world people.
Though in every country does have its own rules and methodologies for selling in their lands, Tupperware products come with a lifetime guarantee in almost all the countries. In UK/Ireland gives a guarantee is 10 years. The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chef's knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market.
In countries like Belgium, Australia, Ireland and the US, Tupperware markets their parties and career opportunities through mall kiosks from time to time.
China sells Tupperware products through franchised "entrepreneurial shop fronts". The Chinese characters are used as the brand name, and translate as "hundred benefit"
Thus, somehow the production made is reached to the people targeted.
-- -- Pardhu Vanchanagiri