Entertainment markets, festivals and expos are like watering holes. Refreshing oases in the desert of massive populations who don’t share an individual’s interests.
Many marketers attend to get face time with their vendors as much or more than they intent to sell their wares.
Market time is relationship building time, Show and tell time, Storytelling time for insiders.
MARKETING TO DO:
Get involved. Stay involved. Relationships get phone calls returned. Knowledge of who’s doing what, when and where refines your marketing strategy.
Many marketers attend to get face time with their vendors as much or more than they intent to sell their wares.
Market time is relationship building time, Show and tell time, Storytelling time for insiders.
MARKETING TO DO:
Get involved. Stay involved. Relationships get phone calls returned. Knowledge of who’s doing what, when and where refines your marketing strategy.