Description
Began as a textile company in 1926 (Toyoda Automatic Loom Works)
In 1933 an automobile department was established within Toyoda Automatic Loom Works.
In 1937 Toyota Motor Co. was established as an independent company.
Becomes a major supplier of trucks to The Imperial Army during WWII.
Plants were scheduled to be destroyed by allies, but the war ended first.
Toyota
Toyota
Peter Sitton
Peter Sitton
Tabitha Kastner
Tabitha Kastner
Lester Mooney
Lester Mooney
Lea Ann Hart-Chambers
Lea Ann Hart-Chambers
Nate Ramirez
Nate Ramirez
Tyler Redden
Tyler Redden
History
History
?
Began as a textile company in 1926
Began as a textile company in 1926
(Toyoda Automatic Loom Works)
(Toyoda Automatic Loom Works)
?
In 19 an automo!ile department "as
In 19 an automo!ile department "as
esta!lis#ed "it#in Toyoda Automatic Loom
esta!lis#ed "it#in Toyoda Automatic Loom
Works$
Works$
?
In 19% Toyota &otor 'o$ "as esta!lis#ed
In 19% Toyota &otor 'o$ "as esta!lis#ed
as an independent company$
as an independent company$
?
Becomes a ma(or supplier o) trucks to T#e
Becomes a ma(or supplier o) trucks to T#e
Imperial Army during WWII$
Imperial Army during WWII$
?
*lants "ere sc#eduled to !e destroyed !y
*lants "ere sc#eduled to !e destroyed !y
allies+ !ut t#e "ar ended )irst$
allies+ !ut t#e "ar ended )irst$
?
In 19,% started passenger car production$
In 19,% started passenger car production$
?
In 19-. sold t#eir )irst cars in t#e /$0$
In 19-. sold t#eir )irst cars in t#e /$0$
?
In 19-9 opened )irst plant outside o)
In 19-9 opened )irst plant outside o)
1apan+ in Bra2il$
1apan+ in Bra2il$
3
3
0ince t#en Toyota #as maintained a p#ilosop#y
0ince t#en Toyota #as maintained a p#ilosop#y
o) producing and designing cars in t#e countries
o) producing and designing cars in t#e countries
"#ere t#ey are to !e sold
"#ere t#ey are to !e sold
$
$
?
In 19.9 t#e )irst Lexus "as introduced
In 19.9 t#e )irst Lexus "as introduced
a)ter se4eral years o) de4elopment$
a)ter se4eral years o) de4elopment$
?
In 199% Toyota introduced t#e )irst #y!rid
In 199% Toyota introduced t#e )irst #y!rid
(*rius) to t#e 1apanese market$
(*rius) to t#e 1apanese market$
?
0cion is introduced )or 255, model year
0cion is introduced )or 255, model year
Where they are today
Where they are today
?
0econd Largest automaker+ !ut most pro)ita!le
0econd Largest automaker+ !ut most pro)ita!le
?
-1 manu)acturing companies in 26 countries
-1 manu)acturing companies in 26 countries
3 *roduce a 4e#icle e4ery 6 seconds
3 *roduce a 4e#icle e4ery 6 seconds
?
Brands6 Toyota+ Lexus+ 0cion
Brands6 Toyota+ Lexus+ 0cion
?
Business partners "it# 7ai#atsu and 8ino
Business partners "it# 7ai#atsu and 8ino
?
automoti4e !usiness accounted )or 959 o)
automoti4e !usiness accounted )or 959 o)
re4enues
re4enues
?
:t#er 1596 #ousing+ marine+
:t#er 1596 #ousing+ marine+
;A<::
;A<::
+
+
telecommunications+ IT0+ Biotec#nology and
telecommunications+ IT0+ Biotec#nology and
A))orestation
A))orestation
?
0uccess attri!uted to Toyota *roduction 0ystem
0uccess attri!uted to Toyota *roduction 0ystem
The Four P’s
The Four P’s
Place
Place
?
Toyota started their hybrid technology in Jaan Toyota started their hybrid technology in Jaan
?
A!ter the high s"ccess in Jaan# Toyota mo$ed their Pri"s to the %S mar&et A!ter the high s"ccess in Jaan# Toyota mo$ed their Pri"s to the %S mar&et
'here it has been $ery s"ccess!"l( 'here it has been $ery s"ccess!"l(
?
The !irst introd"ction o! the Pri"s 'as in )**) and since then Toyota has The !irst introd"ction o! the Pri"s 'as in )**) and since then Toyota has
come o"t 'ith the Highlander and Le+"s R, -**H and ne+t year they 'ill come o"t 'ith the Highlander and Le+"s R, -**H and ne+t year they 'ill
release the Camry( release the Camry(
?
Most Toyota hybrid $ehicles are a$ailable !or "rchase nation'ide Most Toyota hybrid $ehicles are a$ailable !or "rchase nation'ide
?
Toyota Pri"s is o!!ered nation'ide b"t there are 'aiting lists !or the $ehicles Toyota Pri"s is o!!ered nation'ide b"t there are 'aiting lists !or the $ehicles
?
Le+"s !irst hybrid R,-**H is a$ailable !or "rchase nation'ide Le+"s !irst hybrid R,-**H is a$ailable !or "rchase nation'ide
?
Toyota Highlander has limited a$ailability as o! right no'# cons"mers can Toyota Highlander has limited a$ailability as o! right no'# cons"mers can
order the $ehicle b"t they are not a$ailable on sales !loors( order the $ehicle b"t they are not a$ailable on sales !loors(
Promotion
Promotion
?
Toyota .$erall Promotion Toyota .$erall Promotion
/
The main romotion !or Toyota hybrids is the The main romotion !or Toyota hybrids is the ta+ ded"ction ta+ ded"ction gi$en to gi$en to
cons"mers 'ho "rchase hybrid $ehicles cons"mers 'ho "rchase hybrid $ehicles
?
Toyota Pri"s Toyota Pri"s Promotions Promotions
/
0l"etooth 0l"etooth technology technology
?
.tion 'ith in the Pri"s that i! the cons"mer has a 0l"etooth .tion 'ith in the Pri"s that i! the cons"mer has a 0l"etooth
mobile hone# that allo's c"stomers 'ith onboard na$igation mobile hone# that allo's c"stomers 'ith onboard na$igation
system and hands !ree hone caabilities 'ith the $ehicle system and hands !ree hone caabilities 'ith the $ehicle
/
Land Seed Pri"s Land Seed Pri"s
?
Aiming !or the yo"nger mar&et by ha$ing a race car that reached Aiming !or the yo"nger mar&et by ha$ing a race car that reached
the seed o! 12*(34- mh the seed o! 12*(34- mh
/
Pri"s is the national sonsor !or the American L"ng Association Pri"s is the national sonsor !or the American L"ng Association
Promotions Cont(
Promotions Cont(
?
Le+"s R, -** H Le+"s R, -** H
/
0eing mar&eted as the 5irst l"+"ry Hybrid 0eing mar&eted as the 5irst l"+"ry Hybrid
/
The slogan !or the R, -** H 6 The heart o! a Hybrid7 The so"l o! a The slogan !or the R, -** H 6 The heart o! a Hybrid7 The so"l o! a
Le+"s(8 Le+"s(8
?
Toyota Highlander Toyota Highlander
/
Limited romotion beca"se the Highlander Hybrid has limited Limited romotion beca"se the Highlander Hybrid has limited
a$ailability right no' a$ailability right no'
?
Toyota Camry Toyota Camry
/
9as recently anno"nced that the hybrid Camry 'ill be a$ailable in )**: 9as recently anno"nced that the hybrid Camry 'ill be a$ailable in )**:
Product
Product
?
T#e Toyota *rius and 8ig#lander are !ot# in
T#e Toyota *rius and 8ig#lander are !ot# in
transition )rom t#e introduction stage to t#e
transition )rom t#e introduction stage to t#e
gro"t# stage o) t#e product li)e cycle
gro"t# stage o) t#e product li)e cycle
?
Limited num!er o) products are a4aila!le
Limited num!er o) products are a4aila!le
t#roug# )e" competitors
t#roug# )e" competitors
?
:t#er competitors are !ecoming attracted
:t#er competitors are !ecoming attracted
to t#e market and "ill #a4e similar o))erings
to t#e market and "ill #a4e similar o))erings
soon
soon
?
T#ey are )ocused on !uilding !rand and
T#ey are )ocused on !uilding !rand and
customer loyalty$
customer loyalty$
Product cont.
Product cont.
?
T#e Toyota 0ienna and 'amry are still in
T#e Toyota 0ienna and 'amry are still in
de4elopment !ut "ill !e ready )or t#e
de4elopment !ut "ill !e ready )or t#e
introduction stage soon
introduction stage soon
?
T#ey are )ocused on promoting t#ese
T#ey are )ocused on promoting t#ese
products to create a"areness
products to create a"areness
?
T#e product li)e cycle o) all o) Toyota=s
T#e product li)e cycle o) all o) Toyota=s
#y!rids may !e s#ortened !y t#e
#y!rids may !e s#ortened !y t#e
introduction o) ot#er alternati4e )ueled
introduction o) ot#er alternati4e )ueled
cars
cars
Price
Price
?
Toyota is o))ering #ig# >uality at a
Toyota is o))ering #ig# >uality at a
relati4ely lo" price in order to penetrate
relati4ely lo" price in order to penetrate
t#e market
t#e market
?
T#e *rius is priced t#e same as ot#er )i4e
T#e *rius is priced t#e same as ot#er )i4e
seater #y!rids in its class !ut gets muc#
seater #y!rids in its class !ut gets muc#
!etter gas mileage
!etter gas mileage
?
0ame price as t#e 8onda Insig#t !ut #olds
0ame price as t#e 8onda Insig#t !ut #olds
t#ree more people
t#ree more people
?
'omparison
'omparison
Price cont.
Price cont.
?
A #y!rid 8ig#lander 0/? costs @-+555
A #y!rid 8ig#lander 0/? costs @-+555
more t#an t#e con4entional 8ig#lander
more t#an t#e con4entional 8ig#lander
?
It deli4ers more #orsepo"er t#an t#e
It deli4ers more #orsepo"er t#an t#e
con4entional 8ig#lander (5 #orsepo"er)
con4entional 8ig#lander (5 #orsepo"er)
?
It gets 15 more miles to t#e gallon
It gets 15 more miles to t#e gallon
?
It greatly reduces t#e tail pipe emissions
It greatly reduces t#e tail pipe emissions
SWOT Analysis
SWOT Analysis
Strengths
Strengths
?
7edication to AB7
7edication to AB7
?
0trong en4ironmental )ocus
0trong en4ironmental )ocus
?
&arketing appeal to distinct nic#es
&arketing appeal to distinct nic#es
C
8D?
8D?
C
Lexus
Lexus
C
0cion
0cion
?
7istinct competency corporate culture C
7istinct competency corporate culture C
)osters inno4ation and streamlining
)osters inno4ation and streamlining
t#roug# continuous impro4ements
t#roug# continuous impro4ements
?
Brand ?alue
Brand ?alue
Weaknesses
Weaknesses
?
;lo!al company+ !ut really t"o
;lo!al company+ !ut really t"o
countries primarily (1apan B /$0$)
countries primarily (1apan B /$0$)
C
Eoreign Dxc#ange risk magni)ied
Eoreign Dxc#ange risk magni)ied
?
Aisk t#at AB7 outlays "ill not
Aisk t#at AB7 outlays "ill not
generate ne" competiti4e
generate ne" competiti4e
ad4antages
ad4antages
C
Eorecast decrease in operating income
Eorecast decrease in operating income
to )uel accelerated AB7
to )uel accelerated AB7
?
Little di4ersi)ication to allied lines
Little di4ersi)ication to allied lines
Opportunities
Opportunities
?
Dxpanding 8D? line in /$0$ C gain
Dxpanding 8D? line in /$0$ C gain
more market s#are
more market s#are
?
7emand gro"t# in '#ina and India
7emand gro"t# in '#ina and India
?
&odi)ying designs t#at are pro4en )or
&odi)ying designs t#at are pro4en )or
ot#er countries
ot#er countries
?
'onsolidation t#roug# ac>uisition C
'onsolidation t#roug# ac>uisition C
Duropean )oot#old
Duropean )oot#old
Threats
Threats
?
0upply c#ain costs tied to oil
0upply c#ain costs tied to oil
(materials+ production and s#ipping)
(materials+ production and s#ipping)
?
Eoreign exc#ange )luctuations
Eoreign exc#ange )luctuations
?
8D? competition increase could
8D? competition increase could
mo4e market to price !asis eroding
mo4e market to price !asis eroding
pro)its
pro)its
Financial Information
Financial Information
Toyota
Toyota
?
*u!lic company traded on t#e FG0D
*u!lic company traded on t#e FG0D
and t#e A7A exc#ange in Tokyo
and t#e A7A exc#ange in Tokyo
?
Dmployed 26,+,15 people in 255,
Dmployed 26,+,15 people in 255,
?
Ae4enue o) @1%2+%,9 &illion in 255-
Ae4enue o) @1%2+%,9 &illion in 255-
C
Gear end o) &arc#
Gear end o) &arc#
Toyota
Toyota
?
Ae4enue 3 @1%2+%,9 million
Ae4enue 3 @1%2+%,9 million
?
;ross *ro)it 3 @,+-1% million
;ross *ro)it 3 @,+-1% million
?
erating Income 3 @1-+-%1 million
erating Income 3 @1-+-%1 million
?
Total Fet Income 3 @15+95% million
Total Fet Income 3 @15+95% million
ompetitors
ompetitors
?
Annual Ae4enue
Annual Ae4enue
C
Eord 3 @1%1+6-2 million
Eord 3 @1%1+6-2 million
C
;eneral &otors 3 @19+-1%
;eneral &otors 3 @19+-1%
C
8onda 3 @.5+%5-
8onda 3 @.5+%5-
!ro"th
!ro"th
?
13year sales gro"t#6 -$69
13year sales gro"t#6 -$69
?
13year net income gro"t#6 5$.9
13year net income gro"t#6 5$.9
?
13year employee gro"t#6 5$19
13year employee gro"t#6 5$19
Toyota Stock Prices
Toyota Stock Prices
ompetitors
ompetitors
Thoughts on the Future
Thoughts on the Future
?
The hybrid "sh is a goal o! Toyota;s strategy< increase their The hybrid "sh is a goal o! Toyota;s strategy< increase their
share o! the 'orld;s a"to mar&et to 1= ercent# 'hich sho"ld share o! the 'orld;s a"to mar&et to 1= ercent# 'hich sho"ld
$a"lt them ast >eneral Motors as the 'orld;s largest $a"lt them ast >eneral Motors as the 'orld;s largest
a"toma&er( a"toma&er(
?
Admitting ?@! yo" can;t beat ;em# Join ;emA?# 5ord has an Admitting ?@! yo" can;t beat ;em# Join ;emA?# 5ord has an
agreement to "se Toyota;s Hybrid Technology System in agreement to "se Toyota;s Hybrid Technology System in
!"t"re 5ord rod"cts# Boining Nissan# 'hich signed a similar !"t"re 5ord rod"cts# Boining Nissan# 'hich signed a similar
agreement in )**)( agreement in )**)(
?
5ord ?has not yet comleted their o'n hybrid system?( 5ord ?has not yet comleted their o'n hybrid system?(
%sing Toyota;s system instead might hel( Nissan 'ill "se it %sing Toyota;s system instead might hel( Nissan 'ill "se it
!irst in the )**: Altima( !irst in the )**: Altima(
?
Toyota Motor Cor( 'ants hybrids to ma&e " )= ercent Toyota Motor Cor( 'ants hybrids to ma&e " )= ercent
o! its %(S( sales by early in the ne+t decade and is o! its %(S( sales by early in the ne+t decade and is
considering adding the technology to its entire line"# considering adding the technology to its entire line"#
incl"ding tr"c&s incl"ding tr"c&s
?
Toyota has 1* hybrids "nder de$eloment( Toyota has 1* hybrids "nder de$eloment(
?
Toyota e+ec"ti$es ha$e said that the $olatility o! gas Toyota e+ec"ti$es ha$e said that the $olatility o! gas
rices# olitical instability and en$ironmental iss"es ma&e rices# olitical instability and en$ironmental iss"es ma&e
the de$eloment o! the technology a riority the de$eloment o! the technology a riority
?
5"el e!!iciency 'ill increasingly be a determinant o! 5"el e!!iciency 'ill increasingly be a determinant o!
a"toma&ers cometiti$eness in the near !"t"re( a"toma&ers cometiti$eness in the near !"t"re(
?
9ith gas rices contin"ing to increase the 0ig 2 co"ld 9ith gas rices contin"ing to increase the 0ig 2 co"ld
ha$e layo!!s o! " to 2**#***( ha$e layo!!s o! " to 2**#***(
Hy#rid Synergy $ri%e
Hy#rid Synergy $ri%e
?
A"to ind"stry analysts estimate that Toyota 'ill ass A"to ind"stry analysts estimate that Toyota 'ill ass
5ord in global $ehicles sold in )**=# and i! c"rrent 5ord in global $ehicles sold in )**=# and i! c"rrent
trends contin"e# it 'ill e$ent"ally ass >M to become trends contin"e# it 'ill e$ent"ally ass >M to become
the largest a"toma&er in the 'orld( the largest a"toma&er in the 'orld(
?
Research sho's that %S a"toma&ers incenti$es Research sho's that %S a"toma&ers incenti$es
bet'een )**1 and )**- correlate almost e+actly to bet'een )**1 and )**- correlate almost e+actly to
increases in !"el oerating costs( increases in !"el oerating costs(
?
6 6@! yo" donCt ma&e the system no'# as Toyota contin"es to @! yo" donCt ma&e the system no'# as Toyota contin"es to
ma&e hybrids m"ch cheaer and in greater n"mbers# the ma&e hybrids m"ch cheaer and in greater n"mbers# the
others 'onCt be able to catch "(8 others 'onCt be able to catch "(8
Hydrogen fuel cell&'
Hydrogen fuel cell&'
Sources
Sources
?
#ttp6HH"""$toyota$co$(pHenHa!outItoyotaH#istoryH #ttp6HH"""$toyota$co$(pHenHa!outItoyotaH#istoryH
?
#ttp6HHen$"ikipedia$orgH"ikiHToyota #ttp6HHen$"ikipedia$orgH"ikiHToyota
?
#ttp6HH"""$toyoland$comH#istory$#tml #ttp6HH"""$toyoland$comH#istory$#tml
?
"""$toyota$com
?
"""$lexus$com
?
"""$#y!ridcars$com
?
#ttp6HH53"e!2,$epnet$com$oasis$oregonstate$eduHaut#
'ompanyBro"se$aspJt!K1BIuaK!oL0
9-E7DLd!Ldm#coLs#nL1LdtLtoyotaL!tLtoyotaLdoL0
9-E7DLD5EEBIugKsidL%.E7,,,E9272B7B
927,BE5927B.D,92779',D'ED2E
9,5sessionmgr6Ld!sL!u#LcpL1L,%'7BIusK#dLEalseL#s
LTrueLdst!LD0L)#LEalseLsmLD0Lm#L1LssL0:L-,,DBI
usoK#dLEalseLd!9-B5L927!u#L'-A'BtlogK1B
e4entKtoyota
?
#ttp6HH"""$toyotageorgeto"n$comH#y!ridHt#s6$asp #ttp6HH"""$toyotageorgeto"n$comH#y!ridHt#s6$asp
?
#ttp6HH"""$!oston$comH!usinessHarticlesH255-H5.H5Htoyot #ttp6HH"""$!oston$comH!usinessHarticlesH255-H5.H5Htoyot
aIlooksItoI#y!ridsI)orIsalesI)utureH aIlooksItoI#y!ridsI)orIsalesI)utureH
?
#ttp6HH"""$#y!ridcars$comH!logsH!loglist$p#pJ #ttp6HH"""$#y!ridcars$comH!logsH!loglist$p#pJ
t#readIidK1,Bmont#K.ByearK255- t#readIidK1,Bmont#K.ByearK255-
doc_396335815.ppt
Began as a textile company in 1926 (Toyoda Automatic Loom Works)
In 1933 an automobile department was established within Toyoda Automatic Loom Works.
In 1937 Toyota Motor Co. was established as an independent company.
Becomes a major supplier of trucks to The Imperial Army during WWII.
Plants were scheduled to be destroyed by allies, but the war ended first.
Toyota
Toyota
Peter Sitton
Peter Sitton
Tabitha Kastner
Tabitha Kastner
Lester Mooney
Lester Mooney
Lea Ann Hart-Chambers
Lea Ann Hart-Chambers
Nate Ramirez
Nate Ramirez
Tyler Redden
Tyler Redden
History
History
?
Began as a textile company in 1926
Began as a textile company in 1926
(Toyoda Automatic Loom Works)
(Toyoda Automatic Loom Works)
?
In 19 an automo!ile department "as
In 19 an automo!ile department "as
esta!lis#ed "it#in Toyoda Automatic Loom
esta!lis#ed "it#in Toyoda Automatic Loom
Works$
Works$
?
In 19% Toyota &otor 'o$ "as esta!lis#ed
In 19% Toyota &otor 'o$ "as esta!lis#ed
as an independent company$
as an independent company$
?
Becomes a ma(or supplier o) trucks to T#e
Becomes a ma(or supplier o) trucks to T#e
Imperial Army during WWII$
Imperial Army during WWII$
?
*lants "ere sc#eduled to !e destroyed !y
*lants "ere sc#eduled to !e destroyed !y
allies+ !ut t#e "ar ended )irst$
allies+ !ut t#e "ar ended )irst$
?
In 19,% started passenger car production$
In 19,% started passenger car production$
?
In 19-. sold t#eir )irst cars in t#e /$0$
In 19-. sold t#eir )irst cars in t#e /$0$
?
In 19-9 opened )irst plant outside o)
In 19-9 opened )irst plant outside o)
1apan+ in Bra2il$
1apan+ in Bra2il$
3
3
0ince t#en Toyota #as maintained a p#ilosop#y
0ince t#en Toyota #as maintained a p#ilosop#y
o) producing and designing cars in t#e countries
o) producing and designing cars in t#e countries
"#ere t#ey are to !e sold
"#ere t#ey are to !e sold
$
$
?
In 19.9 t#e )irst Lexus "as introduced
In 19.9 t#e )irst Lexus "as introduced
a)ter se4eral years o) de4elopment$
a)ter se4eral years o) de4elopment$
?
In 199% Toyota introduced t#e )irst #y!rid
In 199% Toyota introduced t#e )irst #y!rid
(*rius) to t#e 1apanese market$
(*rius) to t#e 1apanese market$
?
0cion is introduced )or 255, model year
0cion is introduced )or 255, model year
Where they are today
Where they are today
?
0econd Largest automaker+ !ut most pro)ita!le
0econd Largest automaker+ !ut most pro)ita!le
?
-1 manu)acturing companies in 26 countries
-1 manu)acturing companies in 26 countries
3 *roduce a 4e#icle e4ery 6 seconds
3 *roduce a 4e#icle e4ery 6 seconds
?
Brands6 Toyota+ Lexus+ 0cion
Brands6 Toyota+ Lexus+ 0cion
?
Business partners "it# 7ai#atsu and 8ino
Business partners "it# 7ai#atsu and 8ino
?
automoti4e !usiness accounted )or 959 o)
automoti4e !usiness accounted )or 959 o)
re4enues
re4enues
?
:t#er 1596 #ousing+ marine+
:t#er 1596 #ousing+ marine+
;A<::
;A<::
+
+
telecommunications+ IT0+ Biotec#nology and
telecommunications+ IT0+ Biotec#nology and
A))orestation
A))orestation
?
0uccess attri!uted to Toyota *roduction 0ystem
0uccess attri!uted to Toyota *roduction 0ystem
The Four P’s
The Four P’s
Place
Place
?
Toyota started their hybrid technology in Jaan Toyota started their hybrid technology in Jaan
?
A!ter the high s"ccess in Jaan# Toyota mo$ed their Pri"s to the %S mar&et A!ter the high s"ccess in Jaan# Toyota mo$ed their Pri"s to the %S mar&et
'here it has been $ery s"ccess!"l( 'here it has been $ery s"ccess!"l(
?
The !irst introd"ction o! the Pri"s 'as in )**) and since then Toyota has The !irst introd"ction o! the Pri"s 'as in )**) and since then Toyota has
come o"t 'ith the Highlander and Le+"s R, -**H and ne+t year they 'ill come o"t 'ith the Highlander and Le+"s R, -**H and ne+t year they 'ill
release the Camry( release the Camry(
?
Most Toyota hybrid $ehicles are a$ailable !or "rchase nation'ide Most Toyota hybrid $ehicles are a$ailable !or "rchase nation'ide
?
Toyota Pri"s is o!!ered nation'ide b"t there are 'aiting lists !or the $ehicles Toyota Pri"s is o!!ered nation'ide b"t there are 'aiting lists !or the $ehicles
?
Le+"s !irst hybrid R,-**H is a$ailable !or "rchase nation'ide Le+"s !irst hybrid R,-**H is a$ailable !or "rchase nation'ide
?
Toyota Highlander has limited a$ailability as o! right no'# cons"mers can Toyota Highlander has limited a$ailability as o! right no'# cons"mers can
order the $ehicle b"t they are not a$ailable on sales !loors( order the $ehicle b"t they are not a$ailable on sales !loors(
Promotion
Promotion
?
Toyota .$erall Promotion Toyota .$erall Promotion
/
The main romotion !or Toyota hybrids is the The main romotion !or Toyota hybrids is the ta+ ded"ction ta+ ded"ction gi$en to gi$en to
cons"mers 'ho "rchase hybrid $ehicles cons"mers 'ho "rchase hybrid $ehicles
?
Toyota Pri"s Toyota Pri"s Promotions Promotions
/
0l"etooth 0l"etooth technology technology
?
.tion 'ith in the Pri"s that i! the cons"mer has a 0l"etooth .tion 'ith in the Pri"s that i! the cons"mer has a 0l"etooth
mobile hone# that allo's c"stomers 'ith onboard na$igation mobile hone# that allo's c"stomers 'ith onboard na$igation
system and hands !ree hone caabilities 'ith the $ehicle system and hands !ree hone caabilities 'ith the $ehicle
/
Land Seed Pri"s Land Seed Pri"s
?
Aiming !or the yo"nger mar&et by ha$ing a race car that reached Aiming !or the yo"nger mar&et by ha$ing a race car that reached
the seed o! 12*(34- mh the seed o! 12*(34- mh
/
Pri"s is the national sonsor !or the American L"ng Association Pri"s is the national sonsor !or the American L"ng Association
Promotions Cont(
Promotions Cont(
?
Le+"s R, -** H Le+"s R, -** H
/
0eing mar&eted as the 5irst l"+"ry Hybrid 0eing mar&eted as the 5irst l"+"ry Hybrid
/
The slogan !or the R, -** H 6 The heart o! a Hybrid7 The so"l o! a The slogan !or the R, -** H 6 The heart o! a Hybrid7 The so"l o! a
Le+"s(8 Le+"s(8
?
Toyota Highlander Toyota Highlander
/
Limited romotion beca"se the Highlander Hybrid has limited Limited romotion beca"se the Highlander Hybrid has limited
a$ailability right no' a$ailability right no'
?
Toyota Camry Toyota Camry
/
9as recently anno"nced that the hybrid Camry 'ill be a$ailable in )**: 9as recently anno"nced that the hybrid Camry 'ill be a$ailable in )**:
Product
Product
?
T#e Toyota *rius and 8ig#lander are !ot# in
T#e Toyota *rius and 8ig#lander are !ot# in
transition )rom t#e introduction stage to t#e
transition )rom t#e introduction stage to t#e
gro"t# stage o) t#e product li)e cycle
gro"t# stage o) t#e product li)e cycle
?
Limited num!er o) products are a4aila!le
Limited num!er o) products are a4aila!le
t#roug# )e" competitors
t#roug# )e" competitors
?
:t#er competitors are !ecoming attracted
:t#er competitors are !ecoming attracted
to t#e market and "ill #a4e similar o))erings
to t#e market and "ill #a4e similar o))erings
soon
soon
?
T#ey are )ocused on !uilding !rand and
T#ey are )ocused on !uilding !rand and
customer loyalty$
customer loyalty$
Product cont.
Product cont.
?
T#e Toyota 0ienna and 'amry are still in
T#e Toyota 0ienna and 'amry are still in
de4elopment !ut "ill !e ready )or t#e
de4elopment !ut "ill !e ready )or t#e
introduction stage soon
introduction stage soon
?
T#ey are )ocused on promoting t#ese
T#ey are )ocused on promoting t#ese
products to create a"areness
products to create a"areness
?
T#e product li)e cycle o) all o) Toyota=s
T#e product li)e cycle o) all o) Toyota=s
#y!rids may !e s#ortened !y t#e
#y!rids may !e s#ortened !y t#e
introduction o) ot#er alternati4e )ueled
introduction o) ot#er alternati4e )ueled
cars
cars
Price
Price
?
Toyota is o))ering #ig# >uality at a
Toyota is o))ering #ig# >uality at a
relati4ely lo" price in order to penetrate
relati4ely lo" price in order to penetrate
t#e market
t#e market
?
T#e *rius is priced t#e same as ot#er )i4e
T#e *rius is priced t#e same as ot#er )i4e
seater #y!rids in its class !ut gets muc#
seater #y!rids in its class !ut gets muc#
!etter gas mileage
!etter gas mileage
?
0ame price as t#e 8onda Insig#t !ut #olds
0ame price as t#e 8onda Insig#t !ut #olds
t#ree more people
t#ree more people
?
'omparison
'omparison
Price cont.
Price cont.
?
A #y!rid 8ig#lander 0/? costs @-+555
A #y!rid 8ig#lander 0/? costs @-+555
more t#an t#e con4entional 8ig#lander
more t#an t#e con4entional 8ig#lander
?
It deli4ers more #orsepo"er t#an t#e
It deli4ers more #orsepo"er t#an t#e
con4entional 8ig#lander (5 #orsepo"er)
con4entional 8ig#lander (5 #orsepo"er)
?
It gets 15 more miles to t#e gallon
It gets 15 more miles to t#e gallon
?
It greatly reduces t#e tail pipe emissions
It greatly reduces t#e tail pipe emissions
SWOT Analysis
SWOT Analysis
Strengths
Strengths
?
7edication to AB7
7edication to AB7
?
0trong en4ironmental )ocus
0trong en4ironmental )ocus
?
&arketing appeal to distinct nic#es
&arketing appeal to distinct nic#es
C
8D?
8D?
C
Lexus
Lexus
C
0cion
0cion
?
7istinct competency corporate culture C
7istinct competency corporate culture C
)osters inno4ation and streamlining
)osters inno4ation and streamlining
t#roug# continuous impro4ements
t#roug# continuous impro4ements
?
Brand ?alue
Brand ?alue
Weaknesses
Weaknesses
?
;lo!al company+ !ut really t"o
;lo!al company+ !ut really t"o
countries primarily (1apan B /$0$)
countries primarily (1apan B /$0$)
C
Eoreign Dxc#ange risk magni)ied
Eoreign Dxc#ange risk magni)ied
?
Aisk t#at AB7 outlays "ill not
Aisk t#at AB7 outlays "ill not
generate ne" competiti4e
generate ne" competiti4e
ad4antages
ad4antages
C
Eorecast decrease in operating income
Eorecast decrease in operating income
to )uel accelerated AB7
to )uel accelerated AB7
?
Little di4ersi)ication to allied lines
Little di4ersi)ication to allied lines
Opportunities
Opportunities
?
Dxpanding 8D? line in /$0$ C gain
Dxpanding 8D? line in /$0$ C gain
more market s#are
more market s#are
?
7emand gro"t# in '#ina and India
7emand gro"t# in '#ina and India
?
&odi)ying designs t#at are pro4en )or
&odi)ying designs t#at are pro4en )or
ot#er countries
ot#er countries
?
'onsolidation t#roug# ac>uisition C
'onsolidation t#roug# ac>uisition C
Duropean )oot#old
Duropean )oot#old
Threats
Threats
?
0upply c#ain costs tied to oil
0upply c#ain costs tied to oil
(materials+ production and s#ipping)
(materials+ production and s#ipping)
?
Eoreign exc#ange )luctuations
Eoreign exc#ange )luctuations
?
8D? competition increase could
8D? competition increase could
mo4e market to price !asis eroding
mo4e market to price !asis eroding
pro)its
pro)its
Financial Information
Financial Information
Toyota
Toyota
?
*u!lic company traded on t#e FG0D
*u!lic company traded on t#e FG0D
and t#e A7A exc#ange in Tokyo
and t#e A7A exc#ange in Tokyo
?
Dmployed 26,+,15 people in 255,
Dmployed 26,+,15 people in 255,
?
Ae4enue o) @1%2+%,9 &illion in 255-
Ae4enue o) @1%2+%,9 &illion in 255-
C
Gear end o) &arc#
Gear end o) &arc#
Toyota
Toyota
?
Ae4enue 3 @1%2+%,9 million
Ae4enue 3 @1%2+%,9 million
?
;ross *ro)it 3 @,+-1% million
;ross *ro)it 3 @,+-1% million
?
erating Income 3 @1-+-%1 millionerating Income 3 @1-+-%1 million?
Total Fet Income 3 @15+95% million
Total Fet Income 3 @15+95% million
ompetitors
ompetitors
?
Annual Ae4enue
Annual Ae4enue
C
Eord 3 @1%1+6-2 million
Eord 3 @1%1+6-2 million
C
;eneral &otors 3 @19+-1%
;eneral &otors 3 @19+-1%
C
8onda 3 @.5+%5-
8onda 3 @.5+%5-
!ro"th
!ro"th
?
13year sales gro"t#6 -$69
13year sales gro"t#6 -$69
?
13year net income gro"t#6 5$.9
13year net income gro"t#6 5$.9
?
13year employee gro"t#6 5$19
13year employee gro"t#6 5$19
Toyota Stock Prices
Toyota Stock Prices
ompetitors
ompetitors
Thoughts on the Future
Thoughts on the Future
?
The hybrid "sh is a goal o! Toyota;s strategy< increase their The hybrid "sh is a goal o! Toyota;s strategy< increase their
share o! the 'orld;s a"to mar&et to 1= ercent# 'hich sho"ld share o! the 'orld;s a"to mar&et to 1= ercent# 'hich sho"ld
$a"lt them ast >eneral Motors as the 'orld;s largest $a"lt them ast >eneral Motors as the 'orld;s largest
a"toma&er( a"toma&er(
?
Admitting ?@! yo" can;t beat ;em# Join ;emA?# 5ord has an Admitting ?@! yo" can;t beat ;em# Join ;emA?# 5ord has an
agreement to "se Toyota;s Hybrid Technology System in agreement to "se Toyota;s Hybrid Technology System in
!"t"re 5ord rod"cts# Boining Nissan# 'hich signed a similar !"t"re 5ord rod"cts# Boining Nissan# 'hich signed a similar
agreement in )**)( agreement in )**)(
?
5ord ?has not yet comleted their o'n hybrid system?( 5ord ?has not yet comleted their o'n hybrid system?(
%sing Toyota;s system instead might hel( Nissan 'ill "se it %sing Toyota;s system instead might hel( Nissan 'ill "se it
!irst in the )**: Altima( !irst in the )**: Altima(
?
Toyota Motor Cor( 'ants hybrids to ma&e " )= ercent Toyota Motor Cor( 'ants hybrids to ma&e " )= ercent
o! its %(S( sales by early in the ne+t decade and is o! its %(S( sales by early in the ne+t decade and is
considering adding the technology to its entire line"# considering adding the technology to its entire line"#
incl"ding tr"c&s incl"ding tr"c&s
?
Toyota has 1* hybrids "nder de$eloment( Toyota has 1* hybrids "nder de$eloment(
?
Toyota e+ec"ti$es ha$e said that the $olatility o! gas Toyota e+ec"ti$es ha$e said that the $olatility o! gas
rices# olitical instability and en$ironmental iss"es ma&e rices# olitical instability and en$ironmental iss"es ma&e
the de$eloment o! the technology a riority the de$eloment o! the technology a riority
?
5"el e!!iciency 'ill increasingly be a determinant o! 5"el e!!iciency 'ill increasingly be a determinant o!
a"toma&ers cometiti$eness in the near !"t"re( a"toma&ers cometiti$eness in the near !"t"re(
?
9ith gas rices contin"ing to increase the 0ig 2 co"ld 9ith gas rices contin"ing to increase the 0ig 2 co"ld
ha$e layo!!s o! " to 2**#***( ha$e layo!!s o! " to 2**#***(
Hy#rid Synergy $ri%e
Hy#rid Synergy $ri%e
?
A"to ind"stry analysts estimate that Toyota 'ill ass A"to ind"stry analysts estimate that Toyota 'ill ass
5ord in global $ehicles sold in )**=# and i! c"rrent 5ord in global $ehicles sold in )**=# and i! c"rrent
trends contin"e# it 'ill e$ent"ally ass >M to become trends contin"e# it 'ill e$ent"ally ass >M to become
the largest a"toma&er in the 'orld( the largest a"toma&er in the 'orld(
?
Research sho's that %S a"toma&ers incenti$es Research sho's that %S a"toma&ers incenti$es
bet'een )**1 and )**- correlate almost e+actly to bet'een )**1 and )**- correlate almost e+actly to
increases in !"el oerating costs( increases in !"el oerating costs(
?
6 6@! yo" donCt ma&e the system no'# as Toyota contin"es to @! yo" donCt ma&e the system no'# as Toyota contin"es to
ma&e hybrids m"ch cheaer and in greater n"mbers# the ma&e hybrids m"ch cheaer and in greater n"mbers# the
others 'onCt be able to catch "(8 others 'onCt be able to catch "(8
Hydrogen fuel cell&'
Hydrogen fuel cell&'
Sources
Sources
?
#ttp6HH"""$toyota$co$(pHenHa!outItoyotaH#istoryH #ttp6HH"""$toyota$co$(pHenHa!outItoyotaH#istoryH
?
#ttp6HHen$"ikipedia$orgH"ikiHToyota #ttp6HHen$"ikipedia$orgH"ikiHToyota
?
#ttp6HH"""$toyoland$comH#istory$#tml #ttp6HH"""$toyoland$comH#istory$#tml
?
"""$toyota$com
?
"""$lexus$com
?
"""$#y!ridcars$com
?
#ttp6HH53"e!2,$epnet$com$oasis$oregonstate$eduHaut#
'ompanyBro"se$aspJt!K1BIuaK!oL0
9-E7DLd!Ldm#coLs#nL1LdtLtoyotaL!tLtoyotaLdoL0
9-E7DLD5EEBIugKsidL%.E7,,,E9272B7B
927,BE5927B.D,92779',D'ED2E
9,5sessionmgr6Ld!sL!u#LcpL1L,%'7BIusK#dLEalseL#s
LTrueLdst!LD0L)#LEalseLsmLD0Lm#L1LssL0:L-,,DBI
usoK#dLEalseLd!9-B5L927!u#L'-A'BtlogK1B
e4entKtoyota
?
#ttp6HH"""$toyotageorgeto"n$comH#y!ridHt#s6$asp #ttp6HH"""$toyotageorgeto"n$comH#y!ridHt#s6$asp
?
#ttp6HH"""$!oston$comH!usinessHarticlesH255-H5.H5Htoyot #ttp6HH"""$!oston$comH!usinessHarticlesH255-H5.H5Htoyot
aIlooksItoI#y!ridsI)orIsalesI)utureH aIlooksItoI#y!ridsI)orIsalesI)utureH
?
#ttp6HH"""$#y!ridcars$comH!logsH!loglist$p#pJ #ttp6HH"""$#y!ridcars$comH!logsH!loglist$p#pJ
t#readIidK1,Bmont#K.ByearK255- t#readIidK1,Bmont#K.ByearK255-
doc_396335815.ppt