Description
tourism policy of India and how and why India is attracting lot of tourists
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MICROECONOMICS
One of the profitable industries in India ? Growth in numbers of high spending foreign and domestic tourists ? Coordinated government campaigns (Incredible India) ? Provides employment to millions (20 million approx,)
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Increased inbound tourist arrivals Increased business travel due to growing economy ADVANTAGE INDIA Favorable Government Policies
Rising domestic leisure travel Increased medical tourism
High demand for quality rooms
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Tourism was officially recognized as an industry in 1982 Govt. formulated policies and prepared pamphlets and brochures for the promotion of tourism; however, it did not support tourism in a concerted fashion .As a result, the country attracted very few tourists. 2002 – New Tourism Policy introduced The Government of India has introduced various initiatives and campaigns such as Incredible India!, Colors of India, Atithi Devo Bhavah and the Wellness Campaign to promote the Indian tourism and hospitality industry
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Introduced in the year 2002 Based on the 7-S Mantra of Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) and Safaai (cleanliness) No approval required for foreign equity of up to 51% in tourism projects. NRI investment up to 100% allowed Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters. Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels 50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project
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Ogilvy & Mather (India) (O&M) were employed to create a new campaign to increase tourist inflows into the country The 'Incredible India' campaign, as it was called, was launched in 2002 with a series of television commercials and print advertisements. It projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality and many others. The campaign was conducted globally and received appreciation from tourism industry observers and travelers alike. It made and continues to make a powerful visual impact on the global audience and has created a perception of India as being a magical place to visit.
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Foreign tourist arrivals (FTAs) in India have increased as India continues to be a favoured tourist destination for leisure, as well as business travel. FTAs have increased at a CAGR of 8.1 per cent between 2004 and 2009.
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Currently, the demand for hotel rooms is about 240,000 rooms, while the current supply of hotel rooms is around 100,000
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India’s well-equipped hospital infrastructure and the low cost of treatment, compared to developed countries, make it a preferred destination for medical tourism, which is expected to grow at 29 per cent to reach US$ 2.4 billion by 2012. Apollo group alone has so far treated 95,000 international patients, many of whom are of Indian origin. The key "selling points" of the medical tourism industry are its "cost effectiveness" and its combination with the attractions of tourism. Open-heart surgery could cost up to $70,000 in Britain and up to $150,000 in the US; in India's best hospitals it could cost between $3,000 and $10,000. Knee surgery (on both knees) costs 350,000 rupees ($7,700) in India; in Britain this costs £10,000 ($16,950), more than twice as much. Dental, eye and cosmetic surgeries in Western countries cost three to four times as much as in India.
doc_884141057.pptx
tourism policy of India and how and why India is attracting lot of tourists
?
?
MICROECONOMICS
One of the profitable industries in India ? Growth in numbers of high spending foreign and domestic tourists ? Coordinated government campaigns (Incredible India) ? Provides employment to millions (20 million approx,)
?
Increased inbound tourist arrivals Increased business travel due to growing economy ADVANTAGE INDIA Favorable Government Policies
Rising domestic leisure travel Increased medical tourism
High demand for quality rooms
?
?
?
?
Tourism was officially recognized as an industry in 1982 Govt. formulated policies and prepared pamphlets and brochures for the promotion of tourism; however, it did not support tourism in a concerted fashion .As a result, the country attracted very few tourists. 2002 – New Tourism Policy introduced The Government of India has introduced various initiatives and campaigns such as Incredible India!, Colors of India, Atithi Devo Bhavah and the Wellness Campaign to promote the Indian tourism and hospitality industry
? ?
?
?
?
?
Introduced in the year 2002 Based on the 7-S Mantra of Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) and Safaai (cleanliness) No approval required for foreign equity of up to 51% in tourism projects. NRI investment up to 100% allowed Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters. Concession rates on customs duty of 25% for goods that are required for initial setting up, or for substantial expansion of hotels 50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt from income tax. The remaining profits are also exempt if reinvested in a tourism related project
? ?
?
?
Ogilvy & Mather (India) (O&M) were employed to create a new campaign to increase tourist inflows into the country The 'Incredible India' campaign, as it was called, was launched in 2002 with a series of television commercials and print advertisements. It projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality and many others. The campaign was conducted globally and received appreciation from tourism industry observers and travelers alike. It made and continues to make a powerful visual impact on the global audience and has created a perception of India as being a magical place to visit.
? ?
Foreign tourist arrivals (FTAs) in India have increased as India continues to be a favoured tourist destination for leisure, as well as business travel. FTAs have increased at a CAGR of 8.1 per cent between 2004 and 2009.
?
Currently, the demand for hotel rooms is about 240,000 rooms, while the current supply of hotel rooms is around 100,000
?
? ? ?
India’s well-equipped hospital infrastructure and the low cost of treatment, compared to developed countries, make it a preferred destination for medical tourism, which is expected to grow at 29 per cent to reach US$ 2.4 billion by 2012. Apollo group alone has so far treated 95,000 international patients, many of whom are of Indian origin. The key "selling points" of the medical tourism industry are its "cost effectiveness" and its combination with the attractions of tourism. Open-heart surgery could cost up to $70,000 in Britain and up to $150,000 in the US; in India's best hospitals it could cost between $3,000 and $10,000. Knee surgery (on both knees) costs 350,000 rupees ($7,700) in India; in Britain this costs £10,000 ($16,950), more than twice as much. Dental, eye and cosmetic surgeries in Western countries cost three to four times as much as in India.
doc_884141057.pptx