ross18
Rohan Sanghavi
Top brands shut shop on Team India
It's not just the end of the road for Team India at this Cricket World Cup, but advertisers, too, are heading back to the pavilion.
The ICC World Cup is not over yet. But at the end of two weeks, Team India is heading back and looks like advertisers, who were piggy-backing on cricketers, are now packing up as well.
Outdoor hoardings were set up all over Mumbai when the World Cup started. Post poor performance from Team India, marketers are re-looking at their cricket strategies. Pepsi, for example, has pulled out its Ladega to jeetega campaign, while others like Videocon will stop airing its ads featuring Dhoni, and Sansui will stop airing ads featuring captain Rahul Dravid.
Videocon spent neary Rs 20 crore to be one of the main sponsors of the ICC World Cup and will feel the pinch for staying committed till the end of the series. The consumer durables manufacturer has decided to air only its other star endorser Shah Rukh Khan's ads for the moment.
Venugopal Dhoot, the CMD of Videocon, says: "There is a chance they will play sometime. But till the time they don't play, we are not making any ads with them. Once they start playing, we will start considering Dhoni or Rahul Dravid."
Other advertisers like VISA have decided not to discontinue the cricket theme in their advertising. After nine years of staying in the game as ICC sponsor, LG too is not willing to play ball anymore.
Sandeep Tiwari, Head of Marketing, LG Electronics, says: "But as far as this association is concerned our brand objective is different, so as far as Indian operations are concerned, it's not the best fit for the next eight years."
It's been Team India's worst performance since the 1975 and 1979 editions, and advertisers are going all out trying to re-negotiate deals with broadcasters Sony and DD
so guys what is your view on this topic..
take care...
It's not just the end of the road for Team India at this Cricket World Cup, but advertisers, too, are heading back to the pavilion.
The ICC World Cup is not over yet. But at the end of two weeks, Team India is heading back and looks like advertisers, who were piggy-backing on cricketers, are now packing up as well.
Outdoor hoardings were set up all over Mumbai when the World Cup started. Post poor performance from Team India, marketers are re-looking at their cricket strategies. Pepsi, for example, has pulled out its Ladega to jeetega campaign, while others like Videocon will stop airing its ads featuring Dhoni, and Sansui will stop airing ads featuring captain Rahul Dravid.
Videocon spent neary Rs 20 crore to be one of the main sponsors of the ICC World Cup and will feel the pinch for staying committed till the end of the series. The consumer durables manufacturer has decided to air only its other star endorser Shah Rukh Khan's ads for the moment.
Venugopal Dhoot, the CMD of Videocon, says: "There is a chance they will play sometime. But till the time they don't play, we are not making any ads with them. Once they start playing, we will start considering Dhoni or Rahul Dravid."
Other advertisers like VISA have decided not to discontinue the cricket theme in their advertising. After nine years of staying in the game as ICC sponsor, LG too is not willing to play ball anymore.
Sandeep Tiwari, Head of Marketing, LG Electronics, says: "But as far as this association is concerned our brand objective is different, so as far as Indian operations are concerned, it's not the best fit for the next eight years."
It's been Team India's worst performance since the 1975 and 1979 editions, and advertisers are going all out trying to re-negotiate deals with broadcasters Sony and DD
so guys what is your view on this topic..
take care...