Top 100 global brands worth $1.15 trillion
The top 100 global brands of 2007 are together valued at $1.15 trillion, according to the latest list released by Interbrand, a leading international brand consultancy.
Soft drinks firm Coca-Cola has retained its top position despite a fall in brand value to $65.32 billion from $67 billion in 2006.
The study described brand value as "the dollar value of a brand calculated as net present value or today's value of the earnings the brand is expected to generate in the future".
Internet search giant Google emerged as the biggest gainer despite its 20th rank with a rise of over $5 billion in brand value. Coca-Cola is followed by Microsoft, IBM, GE, Nokia, Intel, Toyota, McDonald's, Disney and Mercedes-Benz in the top ten.
The top 100 global brands of 2007 are together valued at $1.15 trillion, according to the latest list released by Interbrand, a leading international brand consultancy.
Soft drinks firm Coca-Cola has retained its top position despite a fall in brand value to $65.32 billion from $67 billion in 2006.
The study described brand value as "the dollar value of a brand calculated as net present value or today's value of the earnings the brand is expected to generate in the future".
Internet search giant Google emerged as the biggest gainer despite its 20th rank with a rise of over $5 billion in brand value. Coca-Cola is followed by Microsoft, IBM, GE, Nokia, Intel, Toyota, McDonald's, Disney and Mercedes-Benz in the top ten.