If you own a store, professionally designed displays can help you maximise your sales potential and promote your products to the best of your ability. Are you doing everything in your power to increase profits? Here are three tips to boost your sales on the run up to Christmas.
Add On Products [/b]
One way to increase your profits is to understand the power of the impulse purchase. Your customer may have arrived at the checkout area with a basket full of products that they need but that doesn’t mean that they can’t be swayed to purchase more items once they arrive at this point. Using a countertop display like the ones from Print & Displays, you can catch the customer’s eye and as a result have the chance to boost sales. However, simply having a stand in this position is only the first step. Make sure the display is captivating and include an offer on these products to persuade customers to indulge in an extra purchase. Have your staff draw further attention to these products by asking if the customer wants to take advantage of the exclusive offer.
Bulk Buys [/b]
Shoppers love a great deal and if you sell products that have a long shelf live you could increase sales simply by offering customers a great deal when they buy in bulk. The placing of these products in your store matters and you want to ensure that these offers get maximum visibility. The best place to put these offers is by the entrance to your store in a dump bin. A dump bin is a essentially a bin shaped display that you can just throw all of the bulk buys in that is designed to complement the products inside.
Put New Products in the Spotlight [/b]
As a business owner, it is essential to cash in on new products while they are still creating a buzz in the industry. As a result, it is crucial that you put these new products in the spotlight in order to maximise sales. Hiding new products away won’t do you any favours. Invest in a free standing product display and use unique design elements to get them noticed. You can get displays that boast flashing LED lights that capture the attention of your customers in an instant.
So, there you have it, three ways to use point of sale materials to boost profits.