THREATS FOR FROOTI

S

sunandaC

Sunanda K. Chavan
THREATS FOR FROOTI



1. Decreasing share in NCSD category - Fruit juice segment
consisting of Real and Tropicana is increasing at the rate of 20-
25% per annum as compared to sluggish growth in other segment.



2. Presence of huge unorganized market.



3. High consumer preference for flavours other than mango and
green mango.



4. Competition with global giants - Coke and Pepsi.
 
sunandaC said:
THREATS FOR FROOTI



1. Decreasing share in NCSD category - Fruit juice segment
consisting of Real and Tropicana is increasing at the rate of 20-
25% per annum as compared to sluggish growth in other segment.



2. Presence of huge unorganized market.



3. High consumer preference for flavours other than mango and
green mango.



4. Competition with global giants - Coke and Pepsi.
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