Enriching Academic Avenues
THEEXTRAAEDGE.COM is an academic platform to empower the stakeholders with the tools of bridge the gap across various college tiers.
Student
Faculty
Alumni
TheExtraaEdge.com
College
Corporate
Team profile
Abhishek Ballabh
B.E. 5+ years workex.
Sushil S Mundada
B.E., PGDBM 8+ years workex.
Sudish Sudhakaran
B.E. 5+ years workex.
Vision, Technology, Content Mgmt
Marketing, Finance, Relationship Mgmt
Aesthetics, Branding, Conceptualisation
Countless Faculty, Students, Alumni, Corporate & Colleges
TheExtraaEdge.com
The Need
Tier 1 (IIT, NIT, etc.)
Tier2 (Deemed Univ, Established Colleges)
Decrease of Exposure, Opportunities, Resources, Tools for achieving success
Tier 2 (New, upcoming and other colleges)
TheExtraaEdge.com
Value proposition
Services • • • • • admissions training counselling local classifieds campus life Resources • information/ discussion forums • activities • study material • project & seminar • • • • • Opportunities internships workshops jobs higher education extracurricular activities
We provide TheExtraaEdge.com online platform
Through this Create virtual academic life and learning processes Bring students and colleges up the value chain Close integration & sharing best practices
Provide them the ExtraaEdge
TheExtraaEdge.com
Key Targets and Potential
• Target audience • Customer segment
Engineering + science stream + undergraduate students
Educational Service providers Colleges Youth brands
Phase1 – Colleges in and around Pune Phase 2 – Rest of Maharashtra
• Target geographical area
560+ colleges and more than 5.5L students. Pan India – more than 40L students in Engineering alone.
• Potential
TheExtraaEdge.com
Competition
• Aglasem.com & Fadooengineers.com • How are we different
– Driven by motivation to bridge the gap – Different target geographies ? First movers advantage in colleges in Maharashtra – Ability to mobilize all the academic stakeholders
(e.g. MoU’s for collaboration with 2 colleges in Pune)
TheExtraaEdge.com
Sales and Distribution
How we reach our users e.g. students • • • • • • • • • • • • • Management and faculty support Presentation to students in colleges Advertise on student forums Appoint student moderators and content writers Internet Portals & Social Networking Create a reward scheme for greatest content contributors
How we reach our customer e.g. advertiser
Partner with College Management & Startups Niche Skills agencies & recruitment agencies (e.g. NIIT) Food, Accommodation Services, Student Utility Services Book Publishers, College Magazines, Coaching classes E-commerce and youth oriented brands Upcoming new other student related services in the market
TheExtraaEdge.com
Business Model
• Initially focus on revenue from advertisements • Two options
– Sell banner (flat rate) ads (Priced approx. Rs. 10-50 CPM*) – Use Google AdSense or Facebook ads (Priced approx. Rs. 5.5 CPM or Rs. 16.5 CPC**)
• Along with above we can also sell
– Spotlight/Video ads (Rs. 20 CPM) – Emails (Rs. 1), SMS (Rs. 0.75), Newsletter ads (Rs.0.2) per single unit
• In future we can generate revenue from paid content, academic videos, e-learning, etc.
*CPM = Cost per Mille
TheExtraaEdge.com
**CPC = Cost per Click
Financials
Projections for first 3 years
Year No. of registered users
1 2 3 30,000 80,000 1,20,000
No. of page views per month
3,00,000 8,00,000 12,00,000
Revenue (Banner ads)
6L 27L 52L
Revenue (Google Adsense or Facebook ads)
4L 19L 35L
Cost (Fixed + recurring)
15L 19L 23L
Calculations based on average CPM’s mentioned in previous slide
Projected breakeven in 2 years with banner ads or 3 years with Google AdSense (or Facebook ads)
TheExtraaEdge.com
Investment Rationale
Funding requirement for first 3 years Investment head Website development (Fixed cost) Recurring bandwidth and server Promotions & advertising Office rental, logistics Salary Website maintenance
1st Year
3L
2nd Year
3rd Year
3L
2L 3L 3L 1L 12L
4L
2.5L 3.5L 7L 2L 19L
5L
3L 4L 8L 3L 23L
Total recurring costs
TheExtraaEdge.com
Challenges & Risks
• Shift in a student’s attitude to make him more accountable for growth • Keep site user friendly and interactive • Maintain richness, relevance and usefulness of the content • Motivating the content contributors to share knowledge & collaborate • Keeping students engaged by foreseeing & catering their dynamic needs • And lastly, making a transition from employee to an entrepreneur will be a personal challenge
TheExtraaEdge.com
• • • • • •
The first step is to develop answers to the following questions: What does your company do? (For example, begin your answer with "We provide.") Whom does your company do it for? (For example, begin your answer with "For small and midsized healthcare providers.") Why do they care? Or, What's in it for them? (For example, include in your answer "so that they can," "who can no longer afford," or "who are tired of.") Why is your company different? (For example, begin your answer with "As opposed to" or "Unlike.") What is your company? (For example, begin your answer with "My company is an insurance.")
• • • • • • • • • • • • • • • • • • • • • • • •
http://www.elevatorpitchessentials.com/documents/ElevatorPitchEssentials_Version_1_0_LookInside.pdf http://venturebeat.com/2011/01/27/creating-the-unforgettable-elevator-pitch/ what is it who needs it why do they need it who r u to build the solution\
later – how ur solution works what are u talking abt and whats in it for them 9 c’s Clear, concise, compelling, credible, conceptual, concrete, consistent, customized, conversationl Hook – statement or question that immediately piques interest of recipient Passion – if you are not excited about your business, no one else will be either Tag lines can be used as a form of a hook Fact – investors invest in people, not products
– Our founders have over 20 years of combined experience in the telecom industry
Always end with a request: Could I follow up with you at a more convenient time to present our company in more depth? You ARE pitching what your business will do for investors and for customers
TheExtraaEdge.com
doc_549195973.pptx
THEEXTRAAEDGE.COM is an academic platform to empower the stakeholders with the tools of bridge the gap across various college tiers.
Student
Faculty
Alumni
TheExtraaEdge.com
College
Corporate
Team profile
Abhishek Ballabh
B.E. 5+ years workex.
Sushil S Mundada
B.E., PGDBM 8+ years workex.
Sudish Sudhakaran
B.E. 5+ years workex.
Vision, Technology, Content Mgmt
Marketing, Finance, Relationship Mgmt
Aesthetics, Branding, Conceptualisation
Countless Faculty, Students, Alumni, Corporate & Colleges
TheExtraaEdge.com
The Need
Tier 1 (IIT, NIT, etc.)
Tier2 (Deemed Univ, Established Colleges)
Decrease of Exposure, Opportunities, Resources, Tools for achieving success
Tier 2 (New, upcoming and other colleges)
TheExtraaEdge.com
Value proposition
Services • • • • • admissions training counselling local classifieds campus life Resources • information/ discussion forums • activities • study material • project & seminar • • • • • Opportunities internships workshops jobs higher education extracurricular activities
We provide TheExtraaEdge.com online platform
Through this Create virtual academic life and learning processes Bring students and colleges up the value chain Close integration & sharing best practices
Provide them the ExtraaEdge
TheExtraaEdge.com
Key Targets and Potential
• Target audience • Customer segment
Engineering + science stream + undergraduate students
Educational Service providers Colleges Youth brands
Phase1 – Colleges in and around Pune Phase 2 – Rest of Maharashtra
• Target geographical area
560+ colleges and more than 5.5L students. Pan India – more than 40L students in Engineering alone.
• Potential
TheExtraaEdge.com
Competition
• Aglasem.com & Fadooengineers.com • How are we different
– Driven by motivation to bridge the gap – Different target geographies ? First movers advantage in colleges in Maharashtra – Ability to mobilize all the academic stakeholders
(e.g. MoU’s for collaboration with 2 colleges in Pune)
TheExtraaEdge.com
Sales and Distribution
How we reach our users e.g. students • • • • • • • • • • • • • Management and faculty support Presentation to students in colleges Advertise on student forums Appoint student moderators and content writers Internet Portals & Social Networking Create a reward scheme for greatest content contributors
How we reach our customer e.g. advertiser
Partner with College Management & Startups Niche Skills agencies & recruitment agencies (e.g. NIIT) Food, Accommodation Services, Student Utility Services Book Publishers, College Magazines, Coaching classes E-commerce and youth oriented brands Upcoming new other student related services in the market
TheExtraaEdge.com
Business Model
• Initially focus on revenue from advertisements • Two options
– Sell banner (flat rate) ads (Priced approx. Rs. 10-50 CPM*) – Use Google AdSense or Facebook ads (Priced approx. Rs. 5.5 CPM or Rs. 16.5 CPC**)
• Along with above we can also sell
– Spotlight/Video ads (Rs. 20 CPM) – Emails (Rs. 1), SMS (Rs. 0.75), Newsletter ads (Rs.0.2) per single unit
• In future we can generate revenue from paid content, academic videos, e-learning, etc.
*CPM = Cost per Mille
TheExtraaEdge.com
**CPC = Cost per Click
Financials
Projections for first 3 years
Year No. of registered users
1 2 3 30,000 80,000 1,20,000
No. of page views per month
3,00,000 8,00,000 12,00,000
Revenue (Banner ads)
6L 27L 52L
Revenue (Google Adsense or Facebook ads)
4L 19L 35L
Cost (Fixed + recurring)
15L 19L 23L
Calculations based on average CPM’s mentioned in previous slide
Projected breakeven in 2 years with banner ads or 3 years with Google AdSense (or Facebook ads)
TheExtraaEdge.com
Investment Rationale
Funding requirement for first 3 years Investment head Website development (Fixed cost) Recurring bandwidth and server Promotions & advertising Office rental, logistics Salary Website maintenance
1st Year
3L
2nd Year
3rd Year
3L
2L 3L 3L 1L 12L
4L
2.5L 3.5L 7L 2L 19L
5L
3L 4L 8L 3L 23L
Total recurring costs
TheExtraaEdge.com
Challenges & Risks
• Shift in a student’s attitude to make him more accountable for growth • Keep site user friendly and interactive • Maintain richness, relevance and usefulness of the content • Motivating the content contributors to share knowledge & collaborate • Keeping students engaged by foreseeing & catering their dynamic needs • And lastly, making a transition from employee to an entrepreneur will be a personal challenge
TheExtraaEdge.com
• • • • • •
The first step is to develop answers to the following questions: What does your company do? (For example, begin your answer with "We provide.") Whom does your company do it for? (For example, begin your answer with "For small and midsized healthcare providers.") Why do they care? Or, What's in it for them? (For example, include in your answer "so that they can," "who can no longer afford," or "who are tired of.") Why is your company different? (For example, begin your answer with "As opposed to" or "Unlike.") What is your company? (For example, begin your answer with "My company is an insurance.")
• • • • • • • • • • • • • • • • • • • • • • • •
http://www.elevatorpitchessentials.com/documents/ElevatorPitchEssentials_Version_1_0_LookInside.pdf http://venturebeat.com/2011/01/27/creating-the-unforgettable-elevator-pitch/ what is it who needs it why do they need it who r u to build the solution\
later – how ur solution works what are u talking abt and whats in it for them 9 c’s Clear, concise, compelling, credible, conceptual, concrete, consistent, customized, conversationl Hook – statement or question that immediately piques interest of recipient Passion – if you are not excited about your business, no one else will be either Tag lines can be used as a form of a hook Fact – investors invest in people, not products
– Our founders have over 20 years of combined experience in the telecom industry
Always end with a request: Could I follow up with you at a more convenient time to present our company in more depth? You ARE pitching what your business will do for investors and for customers
TheExtraaEdge.com
doc_549195973.pptx