The Value of Information
• Information can be useful, but what determines its real value to the organization? In general, the value of information is determined by:
• The ability and willingness to act on the information.
• The accuracy of the information.
• The level of indecisiveness that would exist without the information.
• The amount of variation in the possible results.
• The level of risk aversion.
• The reaction of competitors to any decision improved by the information.
• The cost of the information in terms of time and money.
Characteristics of Valuable Information
Relevance
Quality
Timeliness
Completeness
Basic Questions -
How much will the study cost?
Is the time frame acceptable?
Is outside help needed?
Will this research design attain the stated research objectives?
When should the research be scheduled to begin?
• Information can be useful, but what determines its real value to the organization? In general, the value of information is determined by:
• The ability and willingness to act on the information.
• The accuracy of the information.
• The level of indecisiveness that would exist without the information.
• The amount of variation in the possible results.
• The level of risk aversion.
• The reaction of competitors to any decision improved by the information.
• The cost of the information in terms of time and money.
Characteristics of Valuable Information
Relevance
Quality
Timeliness
Completeness
Basic Questions -
How much will the study cost?
Is the time frame acceptable?
Is outside help needed?
Will this research design attain the stated research objectives?
When should the research be scheduled to begin?