Description
In this such a illustration relating to the university of hong kong faculty principles of entrepreneurship.
1
THE UNIVERSITY OF HONG KONG
FACULTY OF BUSINESS AND ECONOMICS
Principles of Entrepreneurship
BUSI0015 (3-year cohort)
MGMT3415 (4-year cohort)
Sep – Dec 2013
I. Information on Lecturer
Instructor: Dr. Kin H Chan
Email: [email protected]
Phone: 3917 1640
Office: KK Leung Building 1319
Meeting: By appointment
Textbook:
? Barringer, B. R., & Ireland, R. D. (2010). Entrepreneurship: Successfully Launching New
Ventures (Fourth Edition): Prentice Hall. (Purchase may be made at the University bookshop,
subject to stock availability)
References:
? Hany, H. M. (2011). Social Entrepreneurship: Generating Solutions To Global Challenges.
International Journal of Management and Information Systems, 15(1), 1-8.
? Kaplan, J. M., & Warren, A. C. (2007). Patterns of Entrepreneurship (Second Edition ed.): John
Wiley & Sons, Inc.
? Kenney, M., & Mujtaba, B. G. (2007). Understanding Corporate Entrepreneurship and
Development: A Practitioner View of Organizational Intrapreneurship. Journal of Applied
Management and Entrepreneurship, 12(3), 73-88.
? Steven, A. G. (2008). A LEXICON FOR ENTREPRENEURSHIP. Journal of Business and
Entrepreneurship, 20(2), 1-24.
II. Course Description and Objectives
Entrepreneurship is an important discipline which helps shape aspiring students en route to become
managers, industry practitioners and business leaders in a modern economy. Students undertaking this
course will be introduced to some of the basic elements of entrepreneurship manifested in the issues,
challenges and rewards of a new venture creation. The process in creating a start-up company, indeed,
the process of an entrepreneurial undertaking will be examined, discussed, and practiced in class in
order to provide students with some first-hand knowledge and experience in the subject.
2
Course objectives
The objectives of this course are for students:
1. To understand the processes, the importance and challenges of entrepreneurship from a societal and
personal development viewpoints.
2. To understand the factors that may be influential in determining the outcomes of an entrepreneurial
undertaking, typically, in the form of new venture creation.
3. To learn to develop an acumen for opportunities and risks identification for modern business.
4. To develop an understanding of the basic necessities of management, marketing and financial
aspects of starting up a new business venture.
5. To learn how to develop a business plan for entrepreneurial venture.
6. To appreciate the cultural factors and the impacts of globalization on entrepreneurial undertakings.
7. To develop the business acumen in conducting businesses in culturally diverse settings.
III. Learning Outcomes
On completion of this course, students should be able to
ILO1. Develop a basic business plan for entrepreneurial planning and development.
ILO2. Describe in concrete terms of the prerequisites of starting an entrepreneurial journey.
ILO3. Understand the issues, challenges and opportunities of the entrepreneurial process.
ILO4. Develop the basic skills in managing a new business venture.
ILO5. Advocate the pros and cons of the various forms of entrepreneurial undertakings including, but
not limited to, social entrepreneurship and corporate entrepreneurship.
IV. Alignment of Program and Course Outcomes
Program Learning Outcome Course Learning Outcome
Should know the fundamental principles and theories of
accounting, finance, marketing, management, and
economics which meet the requirements of business and
professional organizations.
ILO1, ILO2, ILO3, ILO4, ILO5
Should be able to use analytical tools to formulate and
solve various business problems.
ILO1, ILO3, ILO4, ILO5
Should be able to distinguish between minor and major
issues.
ILO1, ILO2, ILO3, ILO5
Should be able to identify and use relevant information. ILO1, ILO2, ILO3, ILO4
Should be able to make trade-offs and informed decisions. ILO1, ILO2, ILO3, ILO4, ILO5
3
V. Teaching and Learning Activities
Lectures Interactive lectures on major conceptual frameworks and issues with PowerPoint
slides are conducted. Students will be invited to share their view and experience
in applying these frameworks and concepts.
In-class discussion Discussion and practice questions will be provided to encourage a group and
individual student to participate in discussions and exchange views.
Group projects by
students
Students in group will be invited to present and promote their business plans for
various audiences and key stakeholders such as fund providers, regulators and
potential customers.
Guest speaker One or two prominent industry leaders will be invited to address and share their
entrepreneurial experience with the students.
VI. Assessment
1. Individual Attendance and Class Participation
Attendance and class participation is the critical part of the course, and will be
monitored throughout the course.
20%
2. Quizzes (individual in-class assignments in the form of multiple choices)
i. 17 Oct: Mid-term test
ii. 28 Nov: End of term test
40%
20%
20%
3. Group Project: Business plan development
i. 03 Oct: Presentation of new business concept statement
ii. 31 Oct: Presentation of the business model
iii. 21 Nov: Presentation of the new business venture to investors
iv. 6 Dec: Submission of business plan
40%
5%
5%
10%
20%
100%
4
VII. Standards for assessment
Attendance and Participation
Attendance will be taken for the lectures. The attendance and individual sharing in class will be
considered in assigning points for attendance and individual participation ((20% of total marks).
Grading Criteria
ILO A+ A A- B+ B B- C+ C C- D F
ILO 1
ILO 2
ILO 3
ILO 4
Extremely well
prepared for
class discussion,
active in sharing
views and
attended at least
90% of classes
Partially
prepared for
class discussion,
quite active in
sharing views
and attended at
least 80% of
classes
Not well prepared
for class
discussion,
limited active in
sharing views and
attended at least
70% of classes
Not well
prepared for
class discussion,
no sharing of
views and
attended at least
60% of classes
Never prepared
for class
discussion and
no sharing of
views and
experience and
attend less than
50% of classes
Quizzes
These are closed book in-class individual assignments in the form of multiple choices. Each test contains
25 multiple choices to be completed in 60 minutes. All material covered in classes will be tested.
i. 17 Oct: Mid-term test (20% of total marks)
ii. 28 Nov: End of term test (20% of total marks)
Group Project
Students are divided into groups, and are required to develop a complete business plan of a business
venture which is feasible and attractive to potential investors. The assessments contain of group
presentations and the development of a professional business plan.
They will be evaluated based on the following six criteria:
a) Professional presentation style
b) Content coverage and research
c) Articulation on project feasibility
d) Use of concepts and knowledge taught in class
e) Creativity in venture creation
f) Business acumen
5
Grading Criteria
ILO A+ A A- B+ B B- C+ C C- D F
ILO1
ILO2
ILO3
ILO4
Very good to
excellent
ratings on
some or all six
criteria.
Good to very
good ratings
on some or all
six criteria.
Fair to good
ratings on some
or all six criteria.
Fair ratings on
all six criteria.
Poor
performance
in the majority
aspects of the
six criteria.
i. 03 Oct: Presentation of new business concept statement (5% of total marks)
ii. 31 Oct: Presentation of the business model (5% of total marks)
iii. 21 Nov: Presentation of the new business venture to investors (10% of total marks)
iv. 06 Dec: Submission of business plan (20% of total marks)
VIII. Academic Conduct
The University Regulations on academic dishonesty will be strictly enforced! Please check the
University Statement on plagiarism on the web:http://www.hku.hk/plagiarism/
IX. Course Schedule
Date TOPIC
5 Sep
No class
12 Sep Course Overview and Introduction
Major Topics (Textbook: Chapter 1)
- Definitions and importance of entrepreneurship (personal and society view)
- Entrepreneurs and entrepreneurship: West V. East
- Understanding the entrepreneurship processes
- Exploring the entrepreneurship in you
19 Sep
Ideas, Concepts and Opportunities
Major Topics (Chapter 2)
- Entrepreneurial undertakings and venture creation
- Concepts and ideas generation and validation
- Innovation and Entrepreneurial undertakings
- Opportunities and business ideas
6
26 Sep
Business Feasibility
Major Topics (Chapter 3):
? The ‘concept’ of a business
? Venture creation
? Business planning V. Strategy setting
? Feasibility analysis
3 Oct
1. Assessment: Presentation of new business concept statement
2. Business and business entities
3. A business plan
Major Topics (Chapter 4 ):
? The generic economic model of modern business entities
? Legal prerogative of a business
? The use of a business plan in start-up
? Developing a holistic view about operating a business
10 Oct
Attractiveness of a business venture
Major Topics (Chapter 5 ):
? Business feasibility via market attractiveness
? Industry analysis
? Competitor Analysis
? Value propositions
17 Oct
Class as
usual in
Reading
Week
1. Assessment: Mid-term test
2. Business Model Development
Major Topics (Chapter 6 ):
? Business Models V. Business ideas
? Canvas Business Model Development
? Strategic Resources
? Unique value proposition
7
24 Oct
Ethics and Legal aspects of new business ventures
Major Topics (Chapter 7 & 12):
? Business ethics
? Choice of business entities
? The concept of Intellectual Property (IP)
? Protecting and exploiting IP rights
31 Oct
1. Assessment: Presentation of the business model
2. Finance and financing of a business venture
Major Topics (Chapter 8 & 10):
? Financial Management & Operation
? Financial Statements
? Financing a business venture
? Choices of investments
7 Nov
Branding, Selling and Marketing
Major Topics (Chapter 11):
? Branding and brand equity
? The critical importance of selling and sales management in entrepreneurial
understandings and new ventures
? Marketing management and marketing
? Marketing knowledge based products
14 Nov
Corporate and Social Entrepreneurship
Guest Speaker
Reference Reading:
? Hany, H. M. (2011). Social Entrepreneurship: Generating Solutions To Global
Challenges. International Journal of Management and Information Systems,
15(1), 1-8.
? Kenney, M., & Mujtaba, B. G. (2007). Understanding Corporate
Entrepreneurship and Development: A Practitioner View of Organizational
Intrapreneurship. Journal of Applied Management and Entrepreneurship, 12(3),
73-88.
Major Topics:
? Social Enterprises
? Socially responsible ventures
? Corporate Entrepreneurship
? Intrapreneurship and Business life cycle
8
21 Nov 1. Assessment: Presentation of the new business venture to investors
2. Revisions
28 Nov 1. Assessment: Term test
2. Tutorial on drafting business plans
Submission of business plan on or before 6 December 2014
doc_221970758.pdf
In this such a illustration relating to the university of hong kong faculty principles of entrepreneurship.
1
THE UNIVERSITY OF HONG KONG
FACULTY OF BUSINESS AND ECONOMICS
Principles of Entrepreneurship
BUSI0015 (3-year cohort)
MGMT3415 (4-year cohort)
Sep – Dec 2013
I. Information on Lecturer
Instructor: Dr. Kin H Chan
Email: [email protected]
Phone: 3917 1640
Office: KK Leung Building 1319
Meeting: By appointment
Textbook:
? Barringer, B. R., & Ireland, R. D. (2010). Entrepreneurship: Successfully Launching New
Ventures (Fourth Edition): Prentice Hall. (Purchase may be made at the University bookshop,
subject to stock availability)
References:
? Hany, H. M. (2011). Social Entrepreneurship: Generating Solutions To Global Challenges.
International Journal of Management and Information Systems, 15(1), 1-8.
? Kaplan, J. M., & Warren, A. C. (2007). Patterns of Entrepreneurship (Second Edition ed.): John
Wiley & Sons, Inc.
? Kenney, M., & Mujtaba, B. G. (2007). Understanding Corporate Entrepreneurship and
Development: A Practitioner View of Organizational Intrapreneurship. Journal of Applied
Management and Entrepreneurship, 12(3), 73-88.
? Steven, A. G. (2008). A LEXICON FOR ENTREPRENEURSHIP. Journal of Business and
Entrepreneurship, 20(2), 1-24.
II. Course Description and Objectives
Entrepreneurship is an important discipline which helps shape aspiring students en route to become
managers, industry practitioners and business leaders in a modern economy. Students undertaking this
course will be introduced to some of the basic elements of entrepreneurship manifested in the issues,
challenges and rewards of a new venture creation. The process in creating a start-up company, indeed,
the process of an entrepreneurial undertaking will be examined, discussed, and practiced in class in
order to provide students with some first-hand knowledge and experience in the subject.
2
Course objectives
The objectives of this course are for students:
1. To understand the processes, the importance and challenges of entrepreneurship from a societal and
personal development viewpoints.
2. To understand the factors that may be influential in determining the outcomes of an entrepreneurial
undertaking, typically, in the form of new venture creation.
3. To learn to develop an acumen for opportunities and risks identification for modern business.
4. To develop an understanding of the basic necessities of management, marketing and financial
aspects of starting up a new business venture.
5. To learn how to develop a business plan for entrepreneurial venture.
6. To appreciate the cultural factors and the impacts of globalization on entrepreneurial undertakings.
7. To develop the business acumen in conducting businesses in culturally diverse settings.
III. Learning Outcomes
On completion of this course, students should be able to
ILO1. Develop a basic business plan for entrepreneurial planning and development.
ILO2. Describe in concrete terms of the prerequisites of starting an entrepreneurial journey.
ILO3. Understand the issues, challenges and opportunities of the entrepreneurial process.
ILO4. Develop the basic skills in managing a new business venture.
ILO5. Advocate the pros and cons of the various forms of entrepreneurial undertakings including, but
not limited to, social entrepreneurship and corporate entrepreneurship.
IV. Alignment of Program and Course Outcomes
Program Learning Outcome Course Learning Outcome
Should know the fundamental principles and theories of
accounting, finance, marketing, management, and
economics which meet the requirements of business and
professional organizations.
ILO1, ILO2, ILO3, ILO4, ILO5
Should be able to use analytical tools to formulate and
solve various business problems.
ILO1, ILO3, ILO4, ILO5
Should be able to distinguish between minor and major
issues.
ILO1, ILO2, ILO3, ILO5
Should be able to identify and use relevant information. ILO1, ILO2, ILO3, ILO4
Should be able to make trade-offs and informed decisions. ILO1, ILO2, ILO3, ILO4, ILO5
3
V. Teaching and Learning Activities
Lectures Interactive lectures on major conceptual frameworks and issues with PowerPoint
slides are conducted. Students will be invited to share their view and experience
in applying these frameworks and concepts.
In-class discussion Discussion and practice questions will be provided to encourage a group and
individual student to participate in discussions and exchange views.
Group projects by
students
Students in group will be invited to present and promote their business plans for
various audiences and key stakeholders such as fund providers, regulators and
potential customers.
Guest speaker One or two prominent industry leaders will be invited to address and share their
entrepreneurial experience with the students.
VI. Assessment
1. Individual Attendance and Class Participation
Attendance and class participation is the critical part of the course, and will be
monitored throughout the course.
20%
2. Quizzes (individual in-class assignments in the form of multiple choices)
i. 17 Oct: Mid-term test
ii. 28 Nov: End of term test
40%
20%
20%
3. Group Project: Business plan development
i. 03 Oct: Presentation of new business concept statement
ii. 31 Oct: Presentation of the business model
iii. 21 Nov: Presentation of the new business venture to investors
iv. 6 Dec: Submission of business plan
40%
5%
5%
10%
20%
100%
4
VII. Standards for assessment
Attendance and Participation
Attendance will be taken for the lectures. The attendance and individual sharing in class will be
considered in assigning points for attendance and individual participation ((20% of total marks).
Grading Criteria
ILO A+ A A- B+ B B- C+ C C- D F
ILO 1
ILO 2
ILO 3
ILO 4
Extremely well
prepared for
class discussion,
active in sharing
views and
attended at least
90% of classes
Partially
prepared for
class discussion,
quite active in
sharing views
and attended at
least 80% of
classes
Not well prepared
for class
discussion,
limited active in
sharing views and
attended at least
70% of classes
Not well
prepared for
class discussion,
no sharing of
views and
attended at least
60% of classes
Never prepared
for class
discussion and
no sharing of
views and
experience and
attend less than
50% of classes
Quizzes
These are closed book in-class individual assignments in the form of multiple choices. Each test contains
25 multiple choices to be completed in 60 minutes. All material covered in classes will be tested.
i. 17 Oct: Mid-term test (20% of total marks)
ii. 28 Nov: End of term test (20% of total marks)
Group Project
Students are divided into groups, and are required to develop a complete business plan of a business
venture which is feasible and attractive to potential investors. The assessments contain of group
presentations and the development of a professional business plan.
They will be evaluated based on the following six criteria:
a) Professional presentation style
b) Content coverage and research
c) Articulation on project feasibility
d) Use of concepts and knowledge taught in class
e) Creativity in venture creation
f) Business acumen
5
Grading Criteria
ILO A+ A A- B+ B B- C+ C C- D F
ILO1
ILO2
ILO3
ILO4
Very good to
excellent
ratings on
some or all six
criteria.
Good to very
good ratings
on some or all
six criteria.
Fair to good
ratings on some
or all six criteria.
Fair ratings on
all six criteria.
Poor
performance
in the majority
aspects of the
six criteria.
i. 03 Oct: Presentation of new business concept statement (5% of total marks)
ii. 31 Oct: Presentation of the business model (5% of total marks)
iii. 21 Nov: Presentation of the new business venture to investors (10% of total marks)
iv. 06 Dec: Submission of business plan (20% of total marks)
VIII. Academic Conduct
The University Regulations on academic dishonesty will be strictly enforced! Please check the
University Statement on plagiarism on the web:http://www.hku.hk/plagiarism/
IX. Course Schedule
Date TOPIC
5 Sep
No class
12 Sep Course Overview and Introduction
Major Topics (Textbook: Chapter 1)
- Definitions and importance of entrepreneurship (personal and society view)
- Entrepreneurs and entrepreneurship: West V. East
- Understanding the entrepreneurship processes
- Exploring the entrepreneurship in you
19 Sep
Ideas, Concepts and Opportunities
Major Topics (Chapter 2)
- Entrepreneurial undertakings and venture creation
- Concepts and ideas generation and validation
- Innovation and Entrepreneurial undertakings
- Opportunities and business ideas
6
26 Sep
Business Feasibility
Major Topics (Chapter 3):
? The ‘concept’ of a business
? Venture creation
? Business planning V. Strategy setting
? Feasibility analysis
3 Oct
1. Assessment: Presentation of new business concept statement
2. Business and business entities
3. A business plan
Major Topics (Chapter 4 ):
? The generic economic model of modern business entities
? Legal prerogative of a business
? The use of a business plan in start-up
? Developing a holistic view about operating a business
10 Oct
Attractiveness of a business venture
Major Topics (Chapter 5 ):
? Business feasibility via market attractiveness
? Industry analysis
? Competitor Analysis
? Value propositions
17 Oct
Class as
usual in
Reading
Week
1. Assessment: Mid-term test
2. Business Model Development
Major Topics (Chapter 6 ):
? Business Models V. Business ideas
? Canvas Business Model Development
? Strategic Resources
? Unique value proposition
7
24 Oct
Ethics and Legal aspects of new business ventures
Major Topics (Chapter 7 & 12):
? Business ethics
? Choice of business entities
? The concept of Intellectual Property (IP)
? Protecting and exploiting IP rights
31 Oct
1. Assessment: Presentation of the business model
2. Finance and financing of a business venture
Major Topics (Chapter 8 & 10):
? Financial Management & Operation
? Financial Statements
? Financing a business venture
? Choices of investments
7 Nov
Branding, Selling and Marketing
Major Topics (Chapter 11):
? Branding and brand equity
? The critical importance of selling and sales management in entrepreneurial
understandings and new ventures
? Marketing management and marketing
? Marketing knowledge based products
14 Nov
Corporate and Social Entrepreneurship
Guest Speaker
Reference Reading:
? Hany, H. M. (2011). Social Entrepreneurship: Generating Solutions To Global
Challenges. International Journal of Management and Information Systems,
15(1), 1-8.
? Kenney, M., & Mujtaba, B. G. (2007). Understanding Corporate
Entrepreneurship and Development: A Practitioner View of Organizational
Intrapreneurship. Journal of Applied Management and Entrepreneurship, 12(3),
73-88.
Major Topics:
? Social Enterprises
? Socially responsible ventures
? Corporate Entrepreneurship
? Intrapreneurship and Business life cycle
8
21 Nov 1. Assessment: Presentation of the new business venture to investors
2. Revisions
28 Nov 1. Assessment: Term test
2. Tutorial on drafting business plans
Submission of business plan on or before 6 December 2014
doc_221970758.pdf