The UB Group

Description
PPT talks about the UB group owned Vijay Mallya. united Breweries group is analysed in terms of its history, brands, facts, strategies etc.

UB GROUP

UB GROUP
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Founded by Scotsman, Thomas Leishman, in

1857.
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It manufactured and sold bulk beer for troops of both World Wars.

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It was later bought by Late Mr. Vittal Mallya in
1947, who became the Chairman of the Company.

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Succeeded by Dr. Vijay Mallya in 1983

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It is a Conglomerate of over 60 companies.

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The Logo Of the Company is the Pegasus, the
winged horse of Greek mythology.

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The focal business areas of the group encompass alcoholic beverages, life sciences, engineering, agriculture, chemicals, sports, information technology, aviation and leisure.

MISSION
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Seek to be the most preferred employer wherever they operate.

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Believe in long-term growth of the Group for the benefit of the Shareholders.

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Will operate as a decentralized organization.
Will be a major contributor to the Indian Economy.

VIJAY MALLYA
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Chairman of the UB Group since 1983.

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Face of the Group.
Dynamic leader. Patriot. Enthusiast. Known for his lavish parties, villas, automobiles, Force India, Royal Challengers Bangalore and his yatch, Indian Empress.

STARTEGIES
DIVERSIFICATION ACQUISITION EXPANSION
i. ? Almost all acquisitions have been very the major strategies Concentric diversification is one of successful for ?Expansion policies have rapidly changed over time. the Group. Group. of the ?The Group expanded by acquisition, innovation in ? Beer, Whisky, etc. Acquisitions. products and entering new markets. ii. Conglomerate Acquired McDowell, Shaw-Wallace, ? Alcoholic Drinks: Diversification is not a part of their ?Currently, it is more focused on introducing more Whyte and MacKay, etc. practices at presently. products in the existing markets and Globalization? They have moved into Airlines and many sporting events Airplane: Air Deccan. entered Europe, Africa. (Force India, Royal Challengers Bangalore, Mohun Bagan)

UNITED SPIRITS

UNITED SPIRITS
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2nd largest liquor maker in the world. To sell first 100 million cases, it took 12 years ( 1979- 1991) .

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Claims to be no.1 in the global liquor
market by the end of the this financial year.

UNITED SPIRITS

BEER & SPIRITS SPIRITS BEER

?54% Poised for Positive Growth ? Both Market Share Nationally ? 48% Market Share oCompelling Demographics ? nd Largest Player in the World 2 ? Sold in over Disposable Income oRapid rise in 52 Countries

oChanging Lifestyles & Spending Patterns ? India’s 1st Global Brand-KINGFISHER

Key Ratios
UBL As at As at

Rupees Million Debt Net Worth GEARING PBIDT Interest INTEREST COVER Capital Employed ROCE

30.9.06 3,058 5,479 0.56 870 120 7.25 8,538

30.9.05 1,779 5,196 0.34 643 104 6.19 6,976

10% 9% for the qtr for the qtr EPS 18.85 7.82 EPS in the current year is on a face value of Re 1.

Strategies

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New marketing Initiatives ? New product initiatives oMcDowell’s diet mate whisky ? Tetra packs(180ml) oRomanov unique diet vodka ? Sachets

Mergers and Acquisitions
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Acquired 100% stake in Whyte and Mackay, worlds 4th largest scotch company
Acquired 54.54 % stakes in the Shaw Wallace and Company Ltd (SWC) for Rs 13 billion ,making it the second largest spirit company in the world.

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Synergies from Acquisitions
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Whyte & Mackay
? Sales climbed 4%
? 26% Market Share in India in Whisky.

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Shaw Wallace and Company Ltd.
? EPS has increased from 0.02 in 2003-

2004 to 6.14 in 2007-2008 ? Net profit increased from Rs.0.09 Crore in 2003-2004 to Rs. 29.48 Crore in 2007-2008.

The Heineken Deal
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#2 Global Beer company in revenues

Heineken® will be produced in India by UBL. ? 37.5% stake
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Facts
Every 3rd beer sold in India is a Kingfisher ? One Kingfisher Beer is consumed every 6 Seconds. ? 70% of population below 30 years of age. ? Winner of the “Best Services” Award since 2007.
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Name of the spirit Dalmore Jura Whyte & Mackay

Type Malt Whiskey Single Malt Whiskey Malt Whiskey

History 160 year old Scotland brand 200 year old made by combing 35 selected malts from scotland

Black Dog
Antiquity Signature Royal Challenge McDowell’s No.1 Celebrations rum Bouvet Ladubay Pinky White Mischief Romanov Four Seasons

Scotch Whiskey
Premium Whiskey Premium Whiskey Whiskey Whiskey + Dietmate Rum Sparkling Wine Flavored Vodka Vodka Vodka Wine

125 year old

1st Diet Whiskey of the world 2nd larget selling Rum

Blended with strawberry

6 distinct flavours

United Breweries v/s Seagram
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The whiskey brand “ Royal Stag “ of Seagram's has been very popular in the Indian markets and has been eating up UB’s market. To this UB has launched a new whiskey ‘Platinum’ which is placed a little above their previous brand Royal Challenge in terms of price and is brewed by one of the finest brewers in the world – JEFF ARNETT who brews for JACK DANIELS. There were 5000 cases sold for ‘Platinum’ in its 1st month against 2000 which were the companies minimum expectation. ( just Maharashtra)

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SWOT ANALYSIS
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Strength
o Large Customer Base, 2nd largest

manufacturer.
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Weakness
o Competition, Huge borrowed funds.

Opportunity
o New Products, the Heineken Deal.

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Threat
o Seagram’s Royal Stag, Four Seasons.

ESTABLISHMENT AND MISSION STATEMENT
ESTABLISHMENT:
? kingfisher airlines was established in 2003 but the airline started its commercial operations on 9th may 2005. ? Started international operations on 3 September 2008. MISSION STATEMENT OF THE CHAIRMAN:

? Making kingfisher airlines India's largest private airline.
? New era of luxury in India's domestic aviation sector. ? Giving its guests a world-class experience.

?India's

largest airline operating company: more than 400
Airlines serves 63 domestic destinations and

flights a day.
?Kingfisher

8 international destinations in 8 countries across Asia and
Europe.
?On

7 June 2010 Kingfisher became a member elect of

the ONEWORLD airline alliance when it signed a formal membership agreement.
?Only

Indian airline to have a five star rating from

SKYTRAX.

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Kingfisher Airlines obtained a 26% stake in Air Deccan, a low cost Indian airline which Mallya later acquired fully and rebranded as Kingfisher Red Hopes to improve its performance and turn profitable- hires a US firm to revamp the losses. Accumulated losses of last financial year amounted to Rs 1,080 crore. The airline, which has unsecured loans and preference capital worth Rs 395 crore from the United Breweries (UB) Group, will convert them into equity during the ongoing fiscal.

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LUXURY AND ACHIEVEMENTS
?Kingfisher was the first Indian airline to have IN-FLIGHT ENTERTAINMENT(IFE) systems on every seat even on domestic flights. ? NDTV Profit-Business Leadership Award for Aviation. ?Voted as India’s Favorite Airline.

STRATEGIES

STRATEGIES

SWOT analysis
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Strengths:
? brand Image , high quality

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Weakness :
? pricing , high cost

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Opportunities :
? domestic market , tourism

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Threats :
? fuel price , competitors

4 P’s of marketing
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Product
? aircraft , fleet

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Promotion : advertisements , schemes
? advertisements , schemes

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Price
? Discounts , Dynamic pricing model

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Place
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metro cities

USP
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Cost

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In-flight entertainment
service Comfort and convenience Emotional appeal

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UB City is located in the heart

of Bangalore.
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UB City has four towers which have emerged as the new

skyline of Bangalore.

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The Company is a part of the UB Group with
Group shareholding of 30.44%. Dr. Vijay Mallya is Chairman of the Board of Directors

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Mangalore Chemicals and Fertilizers Limited
(MCF), with a turnover of over Rs.2,470 Crore (FY 2008-2009)

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One of the foremost Indian engineering

companies in the field of installation of industrial
plants
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Strongly focused on the Turnkey Division for

projects in Power, Fertilizers, Oil & Gas, Fire
Fighting, Effluent Treatment, Agrotech and other sectors.
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Bagged a $21 million contract for installation of electro-mechanical and instrumentation works in Abu Dhabi.

Force India Formula One Team Limited, trading as Force India F1, is a Formula One motor racing team.

MEDIA & ENTERTAINMENT
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Royal Challengers Bangalore. Kingfisher Calendar.

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NDTV Good Times.

THANK YOU!!
Tanmay Agarwal ? Shubham Bhansal ? Kewal Gala ? Rahul Kalani ? Ronak Parmar ? Ronie Shah ? Smit Kamdar
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102 103 108 114 128 140 157

ANY QUESTIONS??



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