Description
marketing report on the taj group. Covers achievements, history, promotions, branding, values etc.
Market
Tourism is flourishing in India. In 2007, 4.9 million tourists came to India while eight million travelled abroad. During the same period 600 million Indians took 300 million trips within the country (Source: Ministry of Tourism). The World Tourism Organisation has predicted that by 2020, India will account for 50 million outbound tourists, many of who will also use domestic hospitality facilities during their travel itineraries. The result of this is that Brand India has become a prime investment destination for the hospitality industry. While budget brands are tipped to grow exponentially the world over, the luxury space in India will see a proliferation of brands by 2010. With 61 hotels in over 42 locations across India, the Taj Hotels Resorts and Palaces dominate the Indian market. Its sixteen hotels spread across the world have also marked an impressive presence in the US, the UK, Australia, Maldives, Mauritius, Malaysia, Sri Lanka, Bhutan, Africa and the Umaid Bhawan Palace, Jodhpur Middle East. From worldrenowned landmarks to modern business hotels and idyllic beach resorts to grand authentic Rajput palaces, each Taj property offers a fusion of warm Indian hospitality, world-class service and modern luxury.
Taj Lake Palace, Udaipur
Achievements
The Group began a century ago with a single landmark hotel in Mumbai, The Taj Mahal Palace and Tower. Today, the Taj hotels are recognised internationally as role models for the world’s hospitality industry. Recognition and citations have kept pouring in, year after year. The laurels the Taj brand has harvested include Avaya Global Connect Customer Responsiveness
Award 2007 for being India’s Most Customer Responsive Hotel; Today's Traveller Leadership Award 2007 for being India's Most Recognised Hotel Brand and the Platinum Award 2007 in the hotel category in the Reader’s Digest Most Trusted Brands of Asia; the Frost & Sullivan Award, 2006 for being the Indian CEO Choice Award for the most preferred group of hotels and India’s most trusted Hotel Brand in the Economic Times Brand Equity survey. Independently, the hotels across the group have reaped accolades, too. In January 2008, the Taj Mahal Palace and Tower featured twice in the Conde Nast Traveler, USA, Gold List, as one of the best places in the world to stay and to dine. The Robb Report Luxury Hotels listed the flagship hotel of the group amongst 100 Ultimate City Escapes Hotels in the Asia-Pacific region and Travel+Leisure placed it amongst the 500 Best Hotels in the World. The Asiamoney Travel Poll 2007 accorded the Taj Mahal Hotel the accolade of the The Best Business Hotel in New Delhi. The Tatler Travel Guide called Umaid Bhawan Palace in Jodhpur and the Taj Lake Palace in Udaipur amongst the world’s best 101 hotels within the ‘Crazy Beautiful’ section, subtitled Monumental Palace with a Serious Wow Factor. The Taj Lake Palace has featured for four successive years while Umaid Bhawan Palace for two, in the Conde Nast Traveler USA Gold List. In Goa, the Taj Exotica was felicitated as one amongst the World’s 100 Best Spas by the Conde Nast Traveller, UK – Readers’ Spa Awards 2007 while the Taj Green Cove Resort at Kovalam was included in the Luxury Travel Magazine's World's 100 Most Exotic and Luxurious
Beach Resorts in 2006. The safari lodges – Mahua Kothi and Baghvan – designed around authentic and interpretative wildlife experiences have won the Travel+Leisure 2007 ‘Editor's Pick – favourite places to stay in Asia’ Award. The Taj Exotica Mauritius and the Taj Exotica, Maldives have won the Leading Suite in the Indian Ocean – 14th Annual World Travel Awards 2007 for their Presidential Suites. The hotel in Maldives also won the distinction of being a part of SpaAsia’s Connoisseur Collection of the World’s Finest Spas in 2007. In January 2008 all three of the Taj US hotels, The Pierre in New York, Taj Boston and Campton Place in San Fransisco featured in the T+L 500 Best Hotels in the World. The Pierre was further recognised as one of the top 25 hotels in New York. Taj Boston found a place in the Gold List 721 World’s Best Places to Stay by the Conde Nast Traveler, USA; in December 2007 it was included in the Institutional Investor’s ranking by CEO’s and other senior executives of financial companies around the world. Earlier, in the same year, it was ranked 65 amongst the 2007 Top 100 Best Hotels in the US by the Conde Nast Traveler's Reader's Choice Awards.
History
The Taj Mahal Palace Hotel, Bombay opened its doors to its first seventeen guests on 16th December 1903. The Taj was born out of Jamsetji N. Tata’s belief that the prime commercial city of India required a grand hotel – one that would enhance its reputation amongst the great cities of the world. J N Tata had personally invested over Rs. 2.5 million in this project. As with any century old enterprise, a host of myths surround the Taj and add to its charm and mystery. The imposing edifice of the Taj is an amalgam of styles that range from Moorish and Florentine Renaissance to Oriental and Rajput. The architect was a radical Englishman – assisted by a Maharashtrian and a Parsi. From the moment pen was put to paper, everything at the Taj was planned on a grand and luxurious scale. That the latest advances and technology would be used was
The Taj Mahal Palace & Tower, Mumbai
telephone system, facsimile, individual DVD screens and a music system, the aircrafts are ideal for flying to any destination within a radius of five-and-a-half flying hours in India and abroad. For those who are more earth bound the Taj can put together a private party on the sea. Taj yachts are floating luxuries equipped with a bar, a dining area, a separate lounge and three airconditioned bedrooms. A dinner under the stars or an overnight cruise is an experience to remember. Taj clients have another touch point with this fabled brand: Taj SATS. In a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines, this is the largest airline catering service in South Asia.
Recent Developments
For a Group more than one hundred years old, the Taj shows a great deal of agility, youthful spirit and innovation. Following the successful management of The Pierre, New York and the opening of the Taj Boston, the Group also acquired the Campton Place hotel located in the heart of San Francisco. The hotel is regarded as a sanctuary for the sophisticated traveller, providing an elegant, quiet and intimate boutique atmosphere. In its first venture in Australia, Taj acquired the W, Sydney and re-launched it as the Blue, Sydney. Taj Hotels further expanded its global footprint by securing management contracts at Doha, Phuket, Cape Town, Johannesburg, Abu Dhabi and Palm Island in Jumeirah, Dubai.
Rambagh Palace, Jaipur
Taj, Boston
part of the original brief. Thus fact but Indians are gradually the Taj has invariably boasted of veering towards eco-tourism. The a number of firsts – the first Taj Hotels Resorts and Palaces has hotel with electricity, a chemist formed a joint venture with shop, a Turkish bath, an airCC Africa – the continent’s most conditioned ballroom and a comprehensive safari operator to discotheque. From its early offer a first-of-its-kind branded days, the Taj had become a wildlife circuit in India. Taj Safaris second home to both the operates lodges in key national Indian Maharajas as well as parks in the country. The heart of a luminaries of the Indian stay here is the interpretive wildlife freedom movement. experience led by trained Commencing in the early naturalists. A commitment to 1970s, the Taj started to grow conservation and development Blue, Sydney and actually put tourist hot spots of the local communities form the like Goa, Rajasthan and Kerala on the world basis of the experience offered at Mahua Kothi travellers’ map. in Bandhavgarh, Baghvan at Pench and at lodges soon to open at Kanha and Panna Product National Parks. The Group recognises the different categories If the hotels are the soul of the Group then of people who travel and is acknowledged for its restaurants and bars are its heart. Through a its distinct Taj quality and unique offering. vast repertoire of award-winning restaurants, The Taj Luxury Hotels include luxury palaces, legendary recipes from royal kitchens and legendary hotels, timeless modern classics and celebrated food festivals, the Taj has pioneered urban sanctuaries for the discerning guest innovation in cuisine across its hotels. From seeking a distinctive experience. With vantage intercontinental delights like Mediterranean, locations, each hotel has luxurious suites, French, Italian and Japanese to traditional fare speciality restaurants and bars that are the city’s from the regional kitchens of India, Taj most popular watering holes. restaurants create it all. Its Business Hotels offer the business Unwinding at the Taj is very special. The Taj traveller elegant, luxurious rooms with spectacular views, upscale telecommunication facilities including wi-fi internet connectivity, efficient and discreet service, speciality restaurants, lively bars, business centres and banquet options. Properties in the leisure segment include beach resorts, turn-of-the-century palaces, lodges near wildlife sanctuaries and hotels in the country’s cultural centres. These distinguish themselves by their spectacular settings and exemplary, warm service. Each of these properties lays bare the unique experiences of its location. It may not be a particularly well-known
Taj Exotica Resort & Spa, Mauritius
Promotion
The Taj brand has been carefully nurtured and built through focused marketing activities and client relations management – all of which have borne fruit in the form of business success as well as brand awareness and development. Taj public relations offices and sales representative offices span the world’s continents. The company’s marketing newsletters – Taj News and Spice – covering new development, product launches, events and food festivals reach a comprehensive database of loyalists, the media, high-profile executives, decision-makers and potential guests.
Brand Values
The Taj has always stood for traditional values of Indian hospitality imbued with a sense of style, warmth and charm. While taking inspiration from the Tata culture, the Taj delights customers with a wrap-around experience of impeccable luxury. With a penetrating vision of the future the Taj has planned rapid growth for itself. There could be several reasons why the Taj Group, one hundred years after it was launched, continues to fascinate and charm. But the ones that appear most appropriate are its efforts to redefine luxury, reinvent tradition and recreate a unique set of customer experiences.
www.tajhotels.com
THINGS YOU DIDN’T KNOW ABOUT
Spa is the only truly Indian spa brand in the world offering unique Indian spa therapies inspired by the ancient wellness heritage of India and the fabled lifestyle of Indian royalty. Ayurveda, yoga, meditation and aromatherapy are offered to guests by traditional physicians, using exotic natural Indian ingredients. The Taj is fully in sync with changing lifestyles and the pace of work its guests keep. The Group offers an executive jet service, Taj Air, with three Falcon 2000 jets to choose from. Plush, comfortable, equipped with a satellite
Taj Exotica Resort & Spa, Maldives
The Taj
The Taj Mahal Palace and Tower, which stands opposite the Gateway of India, in Mumbai, was constructed before the Gateway of India itself Taj Hotels Resorts and Palaces is the largest hotel brand in South Asia Taj Lake Palace, Udaipur is one of the most photographed hotels in the world
doc_692957760.pdf
marketing report on the taj group. Covers achievements, history, promotions, branding, values etc.
Market
Tourism is flourishing in India. In 2007, 4.9 million tourists came to India while eight million travelled abroad. During the same period 600 million Indians took 300 million trips within the country (Source: Ministry of Tourism). The World Tourism Organisation has predicted that by 2020, India will account for 50 million outbound tourists, many of who will also use domestic hospitality facilities during their travel itineraries. The result of this is that Brand India has become a prime investment destination for the hospitality industry. While budget brands are tipped to grow exponentially the world over, the luxury space in India will see a proliferation of brands by 2010. With 61 hotels in over 42 locations across India, the Taj Hotels Resorts and Palaces dominate the Indian market. Its sixteen hotels spread across the world have also marked an impressive presence in the US, the UK, Australia, Maldives, Mauritius, Malaysia, Sri Lanka, Bhutan, Africa and the Umaid Bhawan Palace, Jodhpur Middle East. From worldrenowned landmarks to modern business hotels and idyllic beach resorts to grand authentic Rajput palaces, each Taj property offers a fusion of warm Indian hospitality, world-class service and modern luxury.
Taj Lake Palace, Udaipur
Achievements
The Group began a century ago with a single landmark hotel in Mumbai, The Taj Mahal Palace and Tower. Today, the Taj hotels are recognised internationally as role models for the world’s hospitality industry. Recognition and citations have kept pouring in, year after year. The laurels the Taj brand has harvested include Avaya Global Connect Customer Responsiveness
Award 2007 for being India’s Most Customer Responsive Hotel; Today's Traveller Leadership Award 2007 for being India's Most Recognised Hotel Brand and the Platinum Award 2007 in the hotel category in the Reader’s Digest Most Trusted Brands of Asia; the Frost & Sullivan Award, 2006 for being the Indian CEO Choice Award for the most preferred group of hotels and India’s most trusted Hotel Brand in the Economic Times Brand Equity survey. Independently, the hotels across the group have reaped accolades, too. In January 2008, the Taj Mahal Palace and Tower featured twice in the Conde Nast Traveler, USA, Gold List, as one of the best places in the world to stay and to dine. The Robb Report Luxury Hotels listed the flagship hotel of the group amongst 100 Ultimate City Escapes Hotels in the Asia-Pacific region and Travel+Leisure placed it amongst the 500 Best Hotels in the World. The Asiamoney Travel Poll 2007 accorded the Taj Mahal Hotel the accolade of the The Best Business Hotel in New Delhi. The Tatler Travel Guide called Umaid Bhawan Palace in Jodhpur and the Taj Lake Palace in Udaipur amongst the world’s best 101 hotels within the ‘Crazy Beautiful’ section, subtitled Monumental Palace with a Serious Wow Factor. The Taj Lake Palace has featured for four successive years while Umaid Bhawan Palace for two, in the Conde Nast Traveler USA Gold List. In Goa, the Taj Exotica was felicitated as one amongst the World’s 100 Best Spas by the Conde Nast Traveller, UK – Readers’ Spa Awards 2007 while the Taj Green Cove Resort at Kovalam was included in the Luxury Travel Magazine's World's 100 Most Exotic and Luxurious
Beach Resorts in 2006. The safari lodges – Mahua Kothi and Baghvan – designed around authentic and interpretative wildlife experiences have won the Travel+Leisure 2007 ‘Editor's Pick – favourite places to stay in Asia’ Award. The Taj Exotica Mauritius and the Taj Exotica, Maldives have won the Leading Suite in the Indian Ocean – 14th Annual World Travel Awards 2007 for their Presidential Suites. The hotel in Maldives also won the distinction of being a part of SpaAsia’s Connoisseur Collection of the World’s Finest Spas in 2007. In January 2008 all three of the Taj US hotels, The Pierre in New York, Taj Boston and Campton Place in San Fransisco featured in the T+L 500 Best Hotels in the World. The Pierre was further recognised as one of the top 25 hotels in New York. Taj Boston found a place in the Gold List 721 World’s Best Places to Stay by the Conde Nast Traveler, USA; in December 2007 it was included in the Institutional Investor’s ranking by CEO’s and other senior executives of financial companies around the world. Earlier, in the same year, it was ranked 65 amongst the 2007 Top 100 Best Hotels in the US by the Conde Nast Traveler's Reader's Choice Awards.
History
The Taj Mahal Palace Hotel, Bombay opened its doors to its first seventeen guests on 16th December 1903. The Taj was born out of Jamsetji N. Tata’s belief that the prime commercial city of India required a grand hotel – one that would enhance its reputation amongst the great cities of the world. J N Tata had personally invested over Rs. 2.5 million in this project. As with any century old enterprise, a host of myths surround the Taj and add to its charm and mystery. The imposing edifice of the Taj is an amalgam of styles that range from Moorish and Florentine Renaissance to Oriental and Rajput. The architect was a radical Englishman – assisted by a Maharashtrian and a Parsi. From the moment pen was put to paper, everything at the Taj was planned on a grand and luxurious scale. That the latest advances and technology would be used was
The Taj Mahal Palace & Tower, Mumbai
telephone system, facsimile, individual DVD screens and a music system, the aircrafts are ideal for flying to any destination within a radius of five-and-a-half flying hours in India and abroad. For those who are more earth bound the Taj can put together a private party on the sea. Taj yachts are floating luxuries equipped with a bar, a dining area, a separate lounge and three airconditioned bedrooms. A dinner under the stars or an overnight cruise is an experience to remember. Taj clients have another touch point with this fabled brand: Taj SATS. In a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines, this is the largest airline catering service in South Asia.
Recent Developments
For a Group more than one hundred years old, the Taj shows a great deal of agility, youthful spirit and innovation. Following the successful management of The Pierre, New York and the opening of the Taj Boston, the Group also acquired the Campton Place hotel located in the heart of San Francisco. The hotel is regarded as a sanctuary for the sophisticated traveller, providing an elegant, quiet and intimate boutique atmosphere. In its first venture in Australia, Taj acquired the W, Sydney and re-launched it as the Blue, Sydney. Taj Hotels further expanded its global footprint by securing management contracts at Doha, Phuket, Cape Town, Johannesburg, Abu Dhabi and Palm Island in Jumeirah, Dubai.
Rambagh Palace, Jaipur
Taj, Boston
part of the original brief. Thus fact but Indians are gradually the Taj has invariably boasted of veering towards eco-tourism. The a number of firsts – the first Taj Hotels Resorts and Palaces has hotel with electricity, a chemist formed a joint venture with shop, a Turkish bath, an airCC Africa – the continent’s most conditioned ballroom and a comprehensive safari operator to discotheque. From its early offer a first-of-its-kind branded days, the Taj had become a wildlife circuit in India. Taj Safaris second home to both the operates lodges in key national Indian Maharajas as well as parks in the country. The heart of a luminaries of the Indian stay here is the interpretive wildlife freedom movement. experience led by trained Commencing in the early naturalists. A commitment to 1970s, the Taj started to grow conservation and development Blue, Sydney and actually put tourist hot spots of the local communities form the like Goa, Rajasthan and Kerala on the world basis of the experience offered at Mahua Kothi travellers’ map. in Bandhavgarh, Baghvan at Pench and at lodges soon to open at Kanha and Panna Product National Parks. The Group recognises the different categories If the hotels are the soul of the Group then of people who travel and is acknowledged for its restaurants and bars are its heart. Through a its distinct Taj quality and unique offering. vast repertoire of award-winning restaurants, The Taj Luxury Hotels include luxury palaces, legendary recipes from royal kitchens and legendary hotels, timeless modern classics and celebrated food festivals, the Taj has pioneered urban sanctuaries for the discerning guest innovation in cuisine across its hotels. From seeking a distinctive experience. With vantage intercontinental delights like Mediterranean, locations, each hotel has luxurious suites, French, Italian and Japanese to traditional fare speciality restaurants and bars that are the city’s from the regional kitchens of India, Taj most popular watering holes. restaurants create it all. Its Business Hotels offer the business Unwinding at the Taj is very special. The Taj traveller elegant, luxurious rooms with spectacular views, upscale telecommunication facilities including wi-fi internet connectivity, efficient and discreet service, speciality restaurants, lively bars, business centres and banquet options. Properties in the leisure segment include beach resorts, turn-of-the-century palaces, lodges near wildlife sanctuaries and hotels in the country’s cultural centres. These distinguish themselves by their spectacular settings and exemplary, warm service. Each of these properties lays bare the unique experiences of its location. It may not be a particularly well-known
Taj Exotica Resort & Spa, Mauritius
Promotion
The Taj brand has been carefully nurtured and built through focused marketing activities and client relations management – all of which have borne fruit in the form of business success as well as brand awareness and development. Taj public relations offices and sales representative offices span the world’s continents. The company’s marketing newsletters – Taj News and Spice – covering new development, product launches, events and food festivals reach a comprehensive database of loyalists, the media, high-profile executives, decision-makers and potential guests.
Brand Values
The Taj has always stood for traditional values of Indian hospitality imbued with a sense of style, warmth and charm. While taking inspiration from the Tata culture, the Taj delights customers with a wrap-around experience of impeccable luxury. With a penetrating vision of the future the Taj has planned rapid growth for itself. There could be several reasons why the Taj Group, one hundred years after it was launched, continues to fascinate and charm. But the ones that appear most appropriate are its efforts to redefine luxury, reinvent tradition and recreate a unique set of customer experiences.
www.tajhotels.com
THINGS YOU DIDN’T KNOW ABOUT
Spa is the only truly Indian spa brand in the world offering unique Indian spa therapies inspired by the ancient wellness heritage of India and the fabled lifestyle of Indian royalty. Ayurveda, yoga, meditation and aromatherapy are offered to guests by traditional physicians, using exotic natural Indian ingredients. The Taj is fully in sync with changing lifestyles and the pace of work its guests keep. The Group offers an executive jet service, Taj Air, with three Falcon 2000 jets to choose from. Plush, comfortable, equipped with a satellite
Taj Exotica Resort & Spa, Maldives
The Taj
The Taj Mahal Palace and Tower, which stands opposite the Gateway of India, in Mumbai, was constructed before the Gateway of India itself Taj Hotels Resorts and Palaces is the largest hotel brand in South Asia Taj Lake Palace, Udaipur is one of the most photographed hotels in the world
doc_692957760.pdf