The Rise of "Egommunication" says Rohit Bhargava

The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It's happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I can virtually guarantee that my message gets through to them no matter how flooded their inbox. Welcome to the world of something I would call egommunication.

Egommunication is a form of communication where you can share a message or piece of content with someone based on their own consistent habit of checking mentions of themselves and their content online ... in other words, relying on their ego as a channel for your message to get through. It is a tacit form of communication. In effect, you take advantage of the fact that just about everyone in social media is self-googling on a frequent basis.
Here are a few examples of what I would call egommunication:

  1. Tagging someone in a photo, note or other content on Facebook so they will go and check out that content
Read MORE AT Influential Marketing Blog: The Rise of "Egommunication"

Do you think this works?

Does Rohit Bhargava have a point ? Is it really that effective

Well, we'll just wait to see if he comments on this post at MP. :SugarwareZ-064:
 
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