Description
During this such a detailed elucidation relating to the personal characteristics of the successful entrepreneur.
Course Outline
Department: School of Management
Course Number: 30805
Course Title: BUSM1115 Entrepreneurship
Semester Year: Fall 2010 Credits: 3
Days: Tuesday & Thursday Section: 001
Classroom: B254 Hours: 8:30 – 10:20
Instructor Contact
Name: Craig Curtis, CMA
Office (Room No.): B253d Phone: 604.323.5530
Office Hours: Tuesday & Thursday E-Mail: [email protected]
10:30 – 12:30
Course Description
This course introduces you to the wide range of skills and knowledge you need to
run a small business. This includes topics such as business planning, basic
accounting concepts, forms of legal ownership, basic marketing research,
determination of marketing and personnel policies, budgeting, financing, purchasing,
promotion & pricing. Also explored are the personal characteristics of the successful
entrepreneur and the importance of small business to the economy.
Page 2
Learning Objectives & Outcomes
Learning Outcome Measurement
Understand the characteristics of
entrepreneurs and the skills needed to
start up a business.
Business Cases
Mid Term 1.
Describe the need for a business plan
and undertaking research to
understand the market opportunities
and develop a marketing strategy to
gain a competitive advantage.
Business Cases
Mid Term 1.
Explore the various management
responsibilities related to human
resources, operations and control of a
small business.
Business Cases
Mid Term 2.
Final Exam
Business Simulation
Demonstrate how to use financial
statements and reports to evaluate and
manage a small business.
Business Cases
Mid Term 2.
Final Exam
Business Simulation
Understand the importance of
developing growth strategies and
planning an exit from the business due
to success for failure.
Business Cases
Final Exam
Required Textbooks
Small Business Management, Launching & Managing New Ventures, 4th Canadian
Edition by Longenecker, Donlevy, Calvert, Moore, Petty. Published by Thomson &
Nelson.
Page 3
Recommended Readings
Students studying business should read widely and be comfortable accessing the
internet for research purposes. Recommended readings include The Globe & Mail,
National Post, Vancouver Sun, Business in Vancouver, Profit, Entrepreneur and
news web sites such as Canada.com.
Assignments / Quizzes / Tests
There will be two mid term exams, a business simulation and a variety of case
studies to be completed on a team basis. Team members are rotated three times
during the semester and class time is provided for team meetings to discuss each
case. Lectures will include video excerpts from the Venture series on CBC showing
real life business situations to illustrate the concepts being studied. Assignments
must be typed and presented in a business format.
Assessment & Evaluation
Grading
A+95-100% B+80-84% C+65-69% D 50-54%
A 90-94% B 75-79% C 60-64% F Less than 50%
A- 85-89% B- 70-74% C- 55-59%
Allocation Of Marks
Business Simulation 10%
Cases 25%
Mid Term 1 20%
Mid Term 2 20%
Final Exam 25%
100%
Students must achieve a weighted average mark over 50% on
the three exams to receive a passing grade for the course.
Page 4
Expectations / Course Requirements
You are responsible for all course content and are therefore responsible for knowing
what has been covered in all classes.
You are expected to read and be prepared to discuss material assigned prior to the
class. Assignments not submitted on time or exams missed will be graded “F” unless
prior arrangements were made with the instructor.
You are encouraged to participate actively in the class and contribute to a positive
learning environment. Students whose behaviour is unacceptable will be asked to
leave the class. Cellulars and Pagers must be muted during class time.
University Transferability
Refer to www.bccat.bc.ca for transferability and whether credits are assigned or
unassigned.
Plagiarism & Cheating Policy
Plagiarism and cheating are serious educational offences which may result in failure
of and assignment, failure of a course, and possible suspension from Langara
College. For more details please refer to Langara’s Code of Conduct in the course
calendar or Student Policies and Procedures on Langara’s website at
www.langara.bc.ca.
School of Management
It is the aim of the School of Management of Langara College to promote throughout
each course the mastery of core skills such as reading and reading comprehension,
writing fluency, verbal articulation, and math development. These core skills will be
practised by means of student presentations and/or class participation, and will be
evaluated on submitted work. Critical thinking and problem solving exercises will be
encouraged at every opportunity.
Page 5
For more information about the School of Management, please contact Peter
Norwood, Department Chair at 323-5847.
Information regarding class cancellations will be posted in the following designated
areas only :
• Registrar=s Office (outside reception - east wall) AB@ Building
• Information Booth (main foyer) AA@ Building
Notices will not be posted outside classroom doors.
As stated in the College Calendar and according to College policy, students are
expected to attend all classes, lectures, laboratories, workshops, seminars, and
practicum commitments, and be available to write final examinations where and
when scheduled during the examination period.
Students are reminded to refer to policies and procedures related to : Code of
Academic Conduct, Improper / Disruptive Behaviour, Appeal of Final Grades,
Concerns Related to Instruction, Attendance, etc. found in the College Calendar and
in the current Student Handbook.
Page 6
Course Schedule
Week of Chapter Elements
Cases due on
Tuesday of next week
1. Sept 6 1 Entrepreneurship Team Agreement
2. Sept 13 2,3
Start Up & Competitive
Advantage
Family Enterprise Case 6 pg 492
Video-Appliance Recycle Prestige Dance
3. Sept 20 5,16
Business Plan
Buy Out Opportunities Case 7, pg 494
Video- Looking for Life Smitty’s Li’’l Haulers
4. Sept 27 6 Research & Product Strategy Case 3 pg 486
Video- Super Bacteria Ultimate Garage
5. Oct 4 4
Franchising/ Fin, Statement
Structure No Case
Video-Mad Science
Oct 12 Tuesday Mid Term # 1
6. Oct 11 11
Selecting a Location/Leasing
Business Simulation Business Simulation
7. Oct 18 7,8
Promotion & Pricing
Distribution Case 5, pg 490
Video-South Mohair Gap Adventures
8. Oct 25 14 Financing Requirements Case 2 pg 482
Video- Stak Its Industrial Hose
9. Nov 1 10
Forms of Organization & Legal
Issues No Case
Video- Sky Freight
Nov 9 Tuesday Mid Term # 2
10. Nov 8 9 Human Resources Case Hand Out
Video- Earth Buddy Hydro-Mobile
11. Nov 15 12
Operations
Management/Insurance Case Hand Out
Video-J immy Pattison Biolife
12. Nov 22 13 Evaluating Financial Performance Case 1 pg 477
Video- J ava Nook Printing Express
13. Nov 29 15
Managing Growth & Exit
Strategies No Case
Video-Bank Battle
doc_682840680.pdf
During this such a detailed elucidation relating to the personal characteristics of the successful entrepreneur.
Course Outline
Department: School of Management
Course Number: 30805
Course Title: BUSM1115 Entrepreneurship
Semester Year: Fall 2010 Credits: 3
Days: Tuesday & Thursday Section: 001
Classroom: B254 Hours: 8:30 – 10:20
Instructor Contact
Name: Craig Curtis, CMA
Office (Room No.): B253d Phone: 604.323.5530
Office Hours: Tuesday & Thursday E-Mail: [email protected]
10:30 – 12:30
Course Description
This course introduces you to the wide range of skills and knowledge you need to
run a small business. This includes topics such as business planning, basic
accounting concepts, forms of legal ownership, basic marketing research,
determination of marketing and personnel policies, budgeting, financing, purchasing,
promotion & pricing. Also explored are the personal characteristics of the successful
entrepreneur and the importance of small business to the economy.
Page 2
Learning Objectives & Outcomes
Learning Outcome Measurement
Understand the characteristics of
entrepreneurs and the skills needed to
start up a business.
Business Cases
Mid Term 1.
Describe the need for a business plan
and undertaking research to
understand the market opportunities
and develop a marketing strategy to
gain a competitive advantage.
Business Cases
Mid Term 1.
Explore the various management
responsibilities related to human
resources, operations and control of a
small business.
Business Cases
Mid Term 2.
Final Exam
Business Simulation
Demonstrate how to use financial
statements and reports to evaluate and
manage a small business.
Business Cases
Mid Term 2.
Final Exam
Business Simulation
Understand the importance of
developing growth strategies and
planning an exit from the business due
to success for failure.
Business Cases
Final Exam
Required Textbooks
Small Business Management, Launching & Managing New Ventures, 4th Canadian
Edition by Longenecker, Donlevy, Calvert, Moore, Petty. Published by Thomson &
Nelson.
Page 3
Recommended Readings
Students studying business should read widely and be comfortable accessing the
internet for research purposes. Recommended readings include The Globe & Mail,
National Post, Vancouver Sun, Business in Vancouver, Profit, Entrepreneur and
news web sites such as Canada.com.
Assignments / Quizzes / Tests
There will be two mid term exams, a business simulation and a variety of case
studies to be completed on a team basis. Team members are rotated three times
during the semester and class time is provided for team meetings to discuss each
case. Lectures will include video excerpts from the Venture series on CBC showing
real life business situations to illustrate the concepts being studied. Assignments
must be typed and presented in a business format.
Assessment & Evaluation
Grading
A+95-100% B+80-84% C+65-69% D 50-54%
A 90-94% B 75-79% C 60-64% F Less than 50%
A- 85-89% B- 70-74% C- 55-59%
Allocation Of Marks
Business Simulation 10%
Cases 25%
Mid Term 1 20%
Mid Term 2 20%
Final Exam 25%
100%
Students must achieve a weighted average mark over 50% on
the three exams to receive a passing grade for the course.
Page 4
Expectations / Course Requirements
You are responsible for all course content and are therefore responsible for knowing
what has been covered in all classes.
You are expected to read and be prepared to discuss material assigned prior to the
class. Assignments not submitted on time or exams missed will be graded “F” unless
prior arrangements were made with the instructor.
You are encouraged to participate actively in the class and contribute to a positive
learning environment. Students whose behaviour is unacceptable will be asked to
leave the class. Cellulars and Pagers must be muted during class time.
University Transferability
Refer to www.bccat.bc.ca for transferability and whether credits are assigned or
unassigned.
Plagiarism & Cheating Policy
Plagiarism and cheating are serious educational offences which may result in failure
of and assignment, failure of a course, and possible suspension from Langara
College. For more details please refer to Langara’s Code of Conduct in the course
calendar or Student Policies and Procedures on Langara’s website at
www.langara.bc.ca.
School of Management
It is the aim of the School of Management of Langara College to promote throughout
each course the mastery of core skills such as reading and reading comprehension,
writing fluency, verbal articulation, and math development. These core skills will be
practised by means of student presentations and/or class participation, and will be
evaluated on submitted work. Critical thinking and problem solving exercises will be
encouraged at every opportunity.
Page 5
For more information about the School of Management, please contact Peter
Norwood, Department Chair at 323-5847.
Information regarding class cancellations will be posted in the following designated
areas only :
• Registrar=s Office (outside reception - east wall) AB@ Building
• Information Booth (main foyer) AA@ Building
Notices will not be posted outside classroom doors.
As stated in the College Calendar and according to College policy, students are
expected to attend all classes, lectures, laboratories, workshops, seminars, and
practicum commitments, and be available to write final examinations where and
when scheduled during the examination period.
Students are reminded to refer to policies and procedures related to : Code of
Academic Conduct, Improper / Disruptive Behaviour, Appeal of Final Grades,
Concerns Related to Instruction, Attendance, etc. found in the College Calendar and
in the current Student Handbook.
Page 6
Course Schedule
Week of Chapter Elements
Cases due on
Tuesday of next week
1. Sept 6 1 Entrepreneurship Team Agreement
2. Sept 13 2,3
Start Up & Competitive
Advantage
Family Enterprise Case 6 pg 492
Video-Appliance Recycle Prestige Dance
3. Sept 20 5,16
Business Plan
Buy Out Opportunities Case 7, pg 494
Video- Looking for Life Smitty’s Li’’l Haulers
4. Sept 27 6 Research & Product Strategy Case 3 pg 486
Video- Super Bacteria Ultimate Garage
5. Oct 4 4
Franchising/ Fin, Statement
Structure No Case
Video-Mad Science
Oct 12 Tuesday Mid Term # 1
6. Oct 11 11
Selecting a Location/Leasing
Business Simulation Business Simulation
7. Oct 18 7,8
Promotion & Pricing
Distribution Case 5, pg 490
Video-South Mohair Gap Adventures
8. Oct 25 14 Financing Requirements Case 2 pg 482
Video- Stak Its Industrial Hose
9. Nov 1 10
Forms of Organization & Legal
Issues No Case
Video- Sky Freight
Nov 9 Tuesday Mid Term # 2
10. Nov 8 9 Human Resources Case Hand Out
Video- Earth Buddy Hydro-Mobile
11. Nov 15 12
Operations
Management/Insurance Case Hand Out
Video-J immy Pattison Biolife
12. Nov 22 13 Evaluating Financial Performance Case 1 pg 477
Video- J ava Nook Printing Express
13. Nov 29 15
Managing Growth & Exit
Strategies No Case
Video-Bank Battle
doc_682840680.pdf