The Opposition Politics-Rag-tag Ideas-part2
By: Amit Bhushan Date: 11th June 2017
Lack of a clear narrative is a huge challenge in this age of hyper-communications. With population now hooked to multiple sources of mass as well as personalized communications, some of the communication channels having their own ‘persona’ particularly amongst social media and thus suited to specific type and methods of communications, it is now increasingly important to have a clear narrative and control over its spread. Political parties and Netas unwilling to quickly learn and ramp up on this will continue to have a disadvantage. This is because that might give a confused imagery about them as well as improper ideas. This is much different from past when most people had a single source for information or at least majority of their news. Those at the helm of controlling this channel played a very important role in control of the narrative at least for the recipient who used to form opinions basis the same. Now, such controls need to be in place within the organization or parties or within the netas’ closed support group. These teams should have capabilities to send the right messages (which is rightly structured as well) across multiple mediums of communications so that the overall narrative is within control.
The political parties and netas are still not sized upto the challenge. There seems confusion on whether to have such teams working over specific issues or be attached to select or a group of netas. The relationship with various channels of communications also needs to undergo changes, since it is the group which now has to control the narrative rather than the core team at the medium of communications. The news channels themselves are not clear about their role in raising people’s questions and being an aggregator of issues; with quite a few still drawing solace from the ‘formulation of right communication’ in one-to-many formats for some of the netas and parties. The lack of this understanding also results in lack of focus since that multiple interests are chasing different outcomes and as a result, the Netas are seen as chastising some other netas rather than pursuing some defined agenda. With the netas and parties still relying on the commercial media professionals, find their ideas twisted by different elements mostly due to differences of opinions, methodology and/or level of grasp as well as channels own persona.
Let’s take the case of Education. While the government went on with its Skill India slogan and the opposition blitzkrieg went around punching holes with both sides building up momentum, some of the items where it could have had some results have been left out and no benefit can be claimed by either. The case is reforms of the medical education system where there is chance for a huge demand but marred by under-supply mostly on account of government apathy. In fact the government actions around reform of education by improving outcomes seemed to be already marred in controversy even before they have begun. It somehow feels likely to be some fixing on neta driven education institutions rather. And the result is that the opposition is more worried about muffling of voices, rather than discussion ‘common standards for these institutions with transparent scoring. Now there can be multiple cases highlighted, but only an example is picked to highlight the point. The lack of focus on policy and results to highlight points to rally public and making the failures apparent, and mumbling of obscure ideas with a lack of focus leading to vacciliation between too many segregated ideas is keeping the opposition unfocussed.Let’s see the ‘Game’ evolve further…..
By: Amit Bhushan Date: 11th June 2017
Lack of a clear narrative is a huge challenge in this age of hyper-communications. With population now hooked to multiple sources of mass as well as personalized communications, some of the communication channels having their own ‘persona’ particularly amongst social media and thus suited to specific type and methods of communications, it is now increasingly important to have a clear narrative and control over its spread. Political parties and Netas unwilling to quickly learn and ramp up on this will continue to have a disadvantage. This is because that might give a confused imagery about them as well as improper ideas. This is much different from past when most people had a single source for information or at least majority of their news. Those at the helm of controlling this channel played a very important role in control of the narrative at least for the recipient who used to form opinions basis the same. Now, such controls need to be in place within the organization or parties or within the netas’ closed support group. These teams should have capabilities to send the right messages (which is rightly structured as well) across multiple mediums of communications so that the overall narrative is within control.
The political parties and netas are still not sized upto the challenge. There seems confusion on whether to have such teams working over specific issues or be attached to select or a group of netas. The relationship with various channels of communications also needs to undergo changes, since it is the group which now has to control the narrative rather than the core team at the medium of communications. The news channels themselves are not clear about their role in raising people’s questions and being an aggregator of issues; with quite a few still drawing solace from the ‘formulation of right communication’ in one-to-many formats for some of the netas and parties. The lack of this understanding also results in lack of focus since that multiple interests are chasing different outcomes and as a result, the Netas are seen as chastising some other netas rather than pursuing some defined agenda. With the netas and parties still relying on the commercial media professionals, find their ideas twisted by different elements mostly due to differences of opinions, methodology and/or level of grasp as well as channels own persona.
Let’s take the case of Education. While the government went on with its Skill India slogan and the opposition blitzkrieg went around punching holes with both sides building up momentum, some of the items where it could have had some results have been left out and no benefit can be claimed by either. The case is reforms of the medical education system where there is chance for a huge demand but marred by under-supply mostly on account of government apathy. In fact the government actions around reform of education by improving outcomes seemed to be already marred in controversy even before they have begun. It somehow feels likely to be some fixing on neta driven education institutions rather. And the result is that the opposition is more worried about muffling of voices, rather than discussion ‘common standards for these institutions with transparent scoring. Now there can be multiple cases highlighted, but only an example is picked to highlight the point. The lack of focus on policy and results to highlight points to rally public and making the failures apparent, and mumbling of obscure ideas with a lack of focus leading to vacciliation between too many segregated ideas is keeping the opposition unfocussed.Let’s see the ‘Game’ evolve further…..