McDonald’s began to look at the Indian market sometime in 1990, when its executives started making exploratory trips.
By 1994, some international suppliers of McDonald’s had visited India to identify local partners.
Meetings with agriculturists were conducted with a view to set up a supply chain.
Finally, all this fructified when a 50:50 joint venture was entered between McDonald’s and Hardcastle Restaurants Pvt. Ltd. owned by Amit Jatia and his family.
Similarly, Vikram Bakshi (whose family was in real estate) entered into a JV with McDonald’s for Delhi.
Both partners signed the JVs in April 1995. In 1996, Domino’s set up base in India by entering into a long-term franchisee agreement with the Bhartia brothers who had businesses in chemicals and fertilizers.
The previous year, KFC has chosen to set up its own outlet in Delhi, when it entered the Indian market.
By 1994, some international suppliers of McDonald’s had visited India to identify local partners.
Meetings with agriculturists were conducted with a view to set up a supply chain.
Finally, all this fructified when a 50:50 joint venture was entered between McDonald’s and Hardcastle Restaurants Pvt. Ltd. owned by Amit Jatia and his family.
Similarly, Vikram Bakshi (whose family was in real estate) entered into a JV with McDonald’s for Delhi.
Both partners signed the JVs in April 1995. In 1996, Domino’s set up base in India by entering into a long-term franchisee agreement with the Bhartia brothers who had businesses in chemicals and fertilizers.
The previous year, KFC has chosen to set up its own outlet in Delhi, when it entered the Indian market.