Description
It is imperative that the political leaders/party devise plans to create and popularize their respective net-based communication channels to address different communities and gather ideas and themes that dominate these communities so that their program is a reflection of a majority of the people in the country. This may include their own search engines, social media sites and bulletin boards, interactive and email sites, news sites etc. so that they are in touch with the buzz amongst people of different communities. Ability to reach out and engage with ground level people who will soon be able to access these from mobiles, wi fi zones; will help the parties develop and maintain contact and get feedback about their programs as well as netas and even any activity of ground level workers. Identifying what may work for them and pursue programs will be the task of leadership which they will be able to do basis hard data rather than intuition. This will support a place to build image for ground level netas such as municipal councilors or gram panchayat so that the public is aware of their activities, views and ambitions. The feedback on netas direct from public could be a ground for promoting/rejecting netas and thus progress the party. This will also help enrich the nation further with diverse set of ideas flourishing.
The Ideological Vote and Politics
By: Amit Bhushan Date: 17
th
July
2014
Loosing the ideological dominance on liteatue and ne!s than"s to social
media can cause #olitical u#hea$al% This is one &itte lesson 'o the #aty
hitheto in #o!e !hich neglected a ne! souce o' ceati$ity( social
inteactions and that su##oted the society to &uild)sha#e $ie!s * ideas% The
taditional souces li"e #int( adio and tele$ision !ee its continued 'ocus(
ho!e$e that these souces ae 'ast loosing thei im#otance !ith #u&lic and
the leades continued to engage !ith this old school alone% As a esult it
'ailed to e+ecti$ely counte change o' ideological $ie!s that su##oted its
idea o' go$enance and &egan to &e stum#ed at the #olitical de&ates% ,nce
the !ea" "nee is e-#osed in such de&ates then the est !as done &y #olitical
#undits in the #oll aena !ho immediately shi't #olitical mooings in India
!ith ease% The #aty lost gound le$el su##otes !ho !ee ealie a souce o'
considea&le stength( &ut the changed mooing o' these !o"es( once it
&ecame clea that they can no longe contain .uestions 'om #u&lic !hich
!ee #o#agated &y the social media li"e a $ius amongst #eo#le%
In such a situation( the #aty !ould ha$e &een &ette o+ &y multi#lying the
medium o' e-#ession multi'old and dominating such mediums to the e-tent
#ossi&le% This could ha$e &een done &y ha$ing sites in multi#le languages
and &y socially cohesi$e gou#s ca#tue ideas thay could gel !ith #eo#le *
leadeshi# and ty to meet these demands though $aious #ogams%
/o!e$e continuance !ith only a 'e! leading social media sites 0!hich !ee
#u&lici1ed &y the mass media2 and thei #ominence !as allo!ed to 3ouish
leading to dominance o' select $ie!s only due to 'aulty #olicy% 4$en the
cuent dis#ensation5s eliance on tools o' select 'oeign #layes may not &e
the &est suited model 'o the #eo#le% As a di$ese county !hee #eo#le
ha$ing di+eent $ie!s( !e need 3ouishing o' all such $ie!s acoss all
mediums o' communications% ,' couse the leadeshi# !ill emege !hen they
assimilate all such $ie!s into a #ogam that is acce#ta&le to a ma6oity% That
#eo#le 'om national #aties maintain and dominate such tools due to the
ad$antage o' coss7&udding o coss7#ollination o' ideas 'om one community
to anothe is an acce#ta&le outcome% The egional #olitical o##otunism in
such a scenaio may also 3ouish &ut !ill lac" ta"es 'om &usiness s#onsos
!ho ha$e national sta"es and nao! mindedness ha$ing less su##ot 'om
#u&lic es#ecially the &i7)multi7lingual #u&lic !ho !ould continue to ha$e
access to liteatue 'om multi#le souces%
It is im#eati$e that the #olitical leades)#aty de$ise #lans to ceate and
#o#ulai1e thei es#ecti$e net7&ased communication channels to addess
di+eent communities and gathe ideas and themes that dominate these
communities so that thei #ogam is a e3ection o' a ma6oity o' the #eo#le
in the county% This may include thei o!n seach engines( social media sites
and &ulletin &oads( inteacti$e and email sites( ne!s sites etc% so that they
ae in touch !ith the &u11 amongst #eo#le o' di+eent communities% A&ility to
each out and engage !ith gound le$el #eo#le !ho !ill soon &e a&le to
access these 'om mo&iles( !i 8 1ones9 !ill hel# the #aties de$elo# and
maintain contact and get 'eed&ac" a&out thei #ogams as !ell as netas and
e$en any acti$ity o' gound le$el !o"es% Identi'ying !hat may !o" 'o
them and #usue #ogams !ill &e the tas" o' leadeshi# !hich they !ill &e
a&le to do &asis had data athe than intuition% This !ill su##ot a #lace to
&uild image 'o gound le$el netas such as munici#al councilos o gam
#anchayat so that the #u&lic is a!ae o' thei acti$ities( $ie!s and am&itions%
The 'eed&ac" on netas diect 'om #u&lic could &e a gound 'o
#omoting)e6ecting netas and thus #ogess the #aty% This !ill also hel#
enich the nation 'uthe !ith di$ese set o' ideas 3ouishing%
doc_361204549.doc
It is imperative that the political leaders/party devise plans to create and popularize their respective net-based communication channels to address different communities and gather ideas and themes that dominate these communities so that their program is a reflection of a majority of the people in the country. This may include their own search engines, social media sites and bulletin boards, interactive and email sites, news sites etc. so that they are in touch with the buzz amongst people of different communities. Ability to reach out and engage with ground level people who will soon be able to access these from mobiles, wi fi zones; will help the parties develop and maintain contact and get feedback about their programs as well as netas and even any activity of ground level workers. Identifying what may work for them and pursue programs will be the task of leadership which they will be able to do basis hard data rather than intuition. This will support a place to build image for ground level netas such as municipal councilors or gram panchayat so that the public is aware of their activities, views and ambitions. The feedback on netas direct from public could be a ground for promoting/rejecting netas and thus progress the party. This will also help enrich the nation further with diverse set of ideas flourishing.
The Ideological Vote and Politics
By: Amit Bhushan Date: 17
th
July
2014
Loosing the ideological dominance on liteatue and ne!s than"s to social
media can cause #olitical u#hea$al% This is one &itte lesson 'o the #aty
hitheto in #o!e !hich neglected a ne! souce o' ceati$ity( social
inteactions and that su##oted the society to &uild)sha#e $ie!s * ideas% The
taditional souces li"e #int( adio and tele$ision !ee its continued 'ocus(
ho!e$e that these souces ae 'ast loosing thei im#otance !ith #u&lic and
the leades continued to engage !ith this old school alone% As a esult it
'ailed to e+ecti$ely counte change o' ideological $ie!s that su##oted its
idea o' go$enance and &egan to &e stum#ed at the #olitical de&ates% ,nce
the !ea" "nee is e-#osed in such de&ates then the est !as done &y #olitical
#undits in the #oll aena !ho immediately shi't #olitical mooings in India
!ith ease% The #aty lost gound le$el su##otes !ho !ee ealie a souce o'
considea&le stength( &ut the changed mooing o' these !o"es( once it
&ecame clea that they can no longe contain .uestions 'om #u&lic !hich
!ee #o#agated &y the social media li"e a $ius amongst #eo#le%
In such a situation( the #aty !ould ha$e &een &ette o+ &y multi#lying the
medium o' e-#ession multi'old and dominating such mediums to the e-tent
#ossi&le% This could ha$e &een done &y ha$ing sites in multi#le languages
and &y socially cohesi$e gou#s ca#tue ideas thay could gel !ith #eo#le *
leadeshi# and ty to meet these demands though $aious #ogams%
/o!e$e continuance !ith only a 'e! leading social media sites 0!hich !ee
#u&lici1ed &y the mass media2 and thei #ominence !as allo!ed to 3ouish
leading to dominance o' select $ie!s only due to 'aulty #olicy% 4$en the
cuent dis#ensation5s eliance on tools o' select 'oeign #layes may not &e
the &est suited model 'o the #eo#le% As a di$ese county !hee #eo#le
ha$ing di+eent $ie!s( !e need 3ouishing o' all such $ie!s acoss all
mediums o' communications% ,' couse the leadeshi# !ill emege !hen they
assimilate all such $ie!s into a #ogam that is acce#ta&le to a ma6oity% That
#eo#le 'om national #aties maintain and dominate such tools due to the
ad$antage o' coss7&udding o coss7#ollination o' ideas 'om one community
to anothe is an acce#ta&le outcome% The egional #olitical o##otunism in
such a scenaio may also 3ouish &ut !ill lac" ta"es 'om &usiness s#onsos
!ho ha$e national sta"es and nao! mindedness ha$ing less su##ot 'om
#u&lic es#ecially the &i7)multi7lingual #u&lic !ho !ould continue to ha$e
access to liteatue 'om multi#le souces%
It is im#eati$e that the #olitical leades)#aty de$ise #lans to ceate and
#o#ulai1e thei es#ecti$e net7&ased communication channels to addess
di+eent communities and gathe ideas and themes that dominate these
communities so that thei #ogam is a e3ection o' a ma6oity o' the #eo#le
in the county% This may include thei o!n seach engines( social media sites
and &ulletin &oads( inteacti$e and email sites( ne!s sites etc% so that they
ae in touch !ith the &u11 amongst #eo#le o' di+eent communities% A&ility to
each out and engage !ith gound le$el #eo#le !ho !ill soon &e a&le to
access these 'om mo&iles( !i 8 1ones9 !ill hel# the #aties de$elo# and
maintain contact and get 'eed&ac" a&out thei #ogams as !ell as netas and
e$en any acti$ity o' gound le$el !o"es% Identi'ying !hat may !o" 'o
them and #usue #ogams !ill &e the tas" o' leadeshi# !hich they !ill &e
a&le to do &asis had data athe than intuition% This !ill su##ot a #lace to
&uild image 'o gound le$el netas such as munici#al councilos o gam
#anchayat so that the #u&lic is a!ae o' thei acti$ities( $ie!s and am&itions%
The 'eed&ac" on netas diect 'om #u&lic could &e a gound 'o
#omoting)e6ecting netas and thus #ogess the #aty% This !ill also hel#
enich the nation 'uthe !ith di$ese set o' ideas 3ouishing%
doc_361204549.doc