The Focus on Identity vs Game
By: Amit Bhushan Date: 14th Jan 2017
Come elections and the media with its sponsored Bhakts put full efforts on their own game, which is to hype identities. This is even where there Netas are already branded as people who would go on foreign jaunts at the drop of the hat, that is; and this may true for nearly all Netas, now-a-days. The game of the Netas seems to enjoy little focus and no commercial news media worth its salt is willing to evaluate actual achievements of Netas vis-à-vis promises on the party manifestos of yesteryears. This is because the fear of persecution by the Neta-bureaucrat-goonda nexus seems too overpowering and conducting such ‘shows’ without the participation of the Netas would perhaps not give such channels and other news media enough credibility hype or sponsorship, perhaps. Also, questions remain that what’s in it for the journo and media barons and therefore such vested interests push the commercial news media towards what is does best which is being a one-to-many communications medium, one way that is.
It therefore behooves on ‘social media’ to keep many-to-many and two way communications channel to be kept flickering. This is even as key commercial news media would keep spending top dollar to fend ‘social media’ and de-legitimize whatever interests that may have been gained by it. Such a battle is made tricky in electoral scenarios especially ones like the present situation which are widely believed to be quite tricky, especially as they concerns the largest state with large stakes. That none of the Netas seem to be in answering mode is quite obvious, but why is the commercial news media hyping their quest for identity politics also needs to be understood. Some of the small localized channels might be some exception to this as they may be raising pointed specific questions in there debates for the ground level netas. Though such debates may still be largely anecdotal with little data being discussed, but it is definitely a break from those on the mainline media. It is however the impact that needs to be seen and won’t be surprised if the media output of channels starts to be part of some of the canvassing video-vans and an aid to popularize these channels amongst an increasingly ‘game’ audience.
While the complex inter-linkages in governance measures regards policy decisions and how it cascades into impact on various sub-sections of the society, might still be a bit complicated to the larger masses. However those in the commercial news media almost always ensure that such complexities are either not discussed or if discussed, there should be a large room for enough confusions. This is to ensure the Netas have enough elbow room to wriggle out of the situations, at least in the discussions even if not on real electoral battlefield. However the new channels and journos searching for ‘new deal’ would manage to find a way for themselves and their respective media/channels seem to be attempting to break at least some of these complex silos and unthreaded pathways. While this may be ushering in new ideas, however taking them to ground level ordinary voters may require somewhat greater push and some Netas taking more conscious and learned stand including making apparent all the subtle aspects of policies being pursued including promise to measure deliveries in line rather than suffice the same with rhetoric. However our current situation is that the Netas do not want to get bogged down with issues provided such a chance can be afforded, and ride on an identity plank thus evading answers; and this is actively supported by the commercial news media which also continues to harp about media's independence rather than its huge dependace on money. Let’s see the ‘Game’ evolve further…..
By: Amit Bhushan Date: 14th Jan 2017
Come elections and the media with its sponsored Bhakts put full efforts on their own game, which is to hype identities. This is even where there Netas are already branded as people who would go on foreign jaunts at the drop of the hat, that is; and this may true for nearly all Netas, now-a-days. The game of the Netas seems to enjoy little focus and no commercial news media worth its salt is willing to evaluate actual achievements of Netas vis-à-vis promises on the party manifestos of yesteryears. This is because the fear of persecution by the Neta-bureaucrat-goonda nexus seems too overpowering and conducting such ‘shows’ without the participation of the Netas would perhaps not give such channels and other news media enough credibility hype or sponsorship, perhaps. Also, questions remain that what’s in it for the journo and media barons and therefore such vested interests push the commercial news media towards what is does best which is being a one-to-many communications medium, one way that is.
It therefore behooves on ‘social media’ to keep many-to-many and two way communications channel to be kept flickering. This is even as key commercial news media would keep spending top dollar to fend ‘social media’ and de-legitimize whatever interests that may have been gained by it. Such a battle is made tricky in electoral scenarios especially ones like the present situation which are widely believed to be quite tricky, especially as they concerns the largest state with large stakes. That none of the Netas seem to be in answering mode is quite obvious, but why is the commercial news media hyping their quest for identity politics also needs to be understood. Some of the small localized channels might be some exception to this as they may be raising pointed specific questions in there debates for the ground level netas. Though such debates may still be largely anecdotal with little data being discussed, but it is definitely a break from those on the mainline media. It is however the impact that needs to be seen and won’t be surprised if the media output of channels starts to be part of some of the canvassing video-vans and an aid to popularize these channels amongst an increasingly ‘game’ audience.
While the complex inter-linkages in governance measures regards policy decisions and how it cascades into impact on various sub-sections of the society, might still be a bit complicated to the larger masses. However those in the commercial news media almost always ensure that such complexities are either not discussed or if discussed, there should be a large room for enough confusions. This is to ensure the Netas have enough elbow room to wriggle out of the situations, at least in the discussions even if not on real electoral battlefield. However the new channels and journos searching for ‘new deal’ would manage to find a way for themselves and their respective media/channels seem to be attempting to break at least some of these complex silos and unthreaded pathways. While this may be ushering in new ideas, however taking them to ground level ordinary voters may require somewhat greater push and some Netas taking more conscious and learned stand including making apparent all the subtle aspects of policies being pursued including promise to measure deliveries in line rather than suffice the same with rhetoric. However our current situation is that the Netas do not want to get bogged down with issues provided such a chance can be afforded, and ride on an identity plank thus evading answers; and this is actively supported by the commercial news media which also continues to harp about media's independence rather than its huge dependace on money. Let’s see the ‘Game’ evolve further…..