Companies that are committed to open innovation need to position themselves as "preferred partners of choice" to potential partner companies in their industry.
In other words, when you need a supplier to provide your company with X, who comes to mind first? Your company ought to be top-of-mind for whatever that product or service is, so you get selected or at least contacted first, ahead of your competitors, to discuss potential partnerships.
So how do you become a preferred partner of choice? In part, by communicating what your firm is doing with its innovation initiatives. And a primary way to do that, is via social media - blogs, Twitter, online communities and other two-way channels of online communication.
:SugarwareZ-022:
In other words, when you need a supplier to provide your company with X, who comes to mind first? Your company ought to be top-of-mind for whatever that product or service is, so you get selected or at least contacted first, ahead of your competitors, to discuss potential partnerships.
So how do you become a preferred partner of choice? In part, by communicating what your firm is doing with its innovation initiatives. And a primary way to do that, is via social media - blogs, Twitter, online communities and other two-way channels of online communication.
:SugarwareZ-022: