Imagining the Emotion of the Sale
As a marketing copywriter, consider why the customer is looking for these products in the first place.
Mentally take a walk in their shoes.
Try and see things from their point of view.
Next, mentally list the advantages the prod
Now imagine what it looks like for the customer to actually use the products.
Imagine them feeling the way they want to feel, feeling good about buying the products, feeling good about buying them from this company, feeling good about themselves for having bought them. Look at how happy the customers are.
Then, and only then, can the company get what it wants out of the transaction: the knowledge and satisfaction that the customer's life has improved because of the business, and the success of monetary profits.
As a marketing copywriter, consider why the customer is looking for these products in the first place.
Mentally take a walk in their shoes.
Try and see things from their point of view.
Next, mentally list the advantages the prod
Now imagine what it looks like for the customer to actually use the products.
Imagine them feeling the way they want to feel, feeling good about buying the products, feeling good about buying them from this company, feeling good about themselves for having bought them. Look at how happy the customers are.
Then, and only then, can the company get what it wants out of the transaction: the knowledge and satisfaction that the customer's life has improved because of the business, and the success of monetary profits.