The Donkey jibe & Media
By: Amit Bhushan Date: 25th Feb. 2017
The Netas do not seem to have much clue about the voter behavior and the commercial news media behavior, the subtle differences that is. The point of confusion can be that only a small fraction of public attend rallies while most of the people formulate opinion based on how the commercial news media would present it to them. This is quite evident from the electoral speeches and its coverage. In the battle for the largest states, a flurry of tough questions are being rattled, no answers of course. However the media’s love for ‘Smart bites’ would lead it to focus on a selection of comments. This is true about its coverage from whichever angle (political side) one may choose. What it has failed to do is to get answers of course, for its audience. This is even as the track record of both center and the state government, are being questioned by people and seeking answers to some of the questions with the backing of data & ground delivery, may have allowed some of the journos to stand out. But that is perhaps not desired by the commercial news media, which has not questioned the legislative session washout and not seeking response to questions being raised and is rather focused on Jumlas in electoral hustling. It would then also raise issue of it being branded commercial...
Instead, what we have is a slew of crashed imageries of the political Godfather, with some retired politicians rising up to cool temperatures. Why I call them so, is that the same Netas would almost never ever rise to underline some of these questions that may be of importance to public to seek answers, but would only rise to protect some of the warring Netas. This is taken as little interest of public on the Neta’s mind and so the voters can/should rightfully considered them as retired. The commercial news media would of course draw some other conclusions like possibility of ‘change of sides’ or ‘Bheetarghat’ or even worse 'that they know their masters' etc. In this sense, the voters may be much more sympathetic by only christening such Netas as retired. What outcome of such Jibes based polity is that fractured images which have lost credibility are being replaced with ‘interesting’ Jumlas, which now seem much more credible as a canvassing tool to get votes.The journos somehow have wrongly concluded that the politics is all about song and dance around 'Mann ki Baat' and '"Maun" ki Baat' with allusions to victory and celebrations, and no replies to people.
However, instead of ‘personality or identity politics’ which has been thoroughly defeated in the largest state, we now have ‘Jumla politics’ being promoted by the media. It works the same way as personality politics, with the only difference is that instead of a personality focus, the commercial news media coverage has Jumla in focus alongside the one Neta who may have tossed it up. The pressure is then mounted on the ‘virodhi’ side to come up with an equally or more crisp Jumla, that may forward their party’s interest. The contesting Netas are supposed to repeat to give it a flair and forget about the issues or responding to tough questions. The tools of social media are invoked to make these Jumlas ‘trend’ on the net. What is lost is the questions and this benefits to ‘all’ who may be supposed to respond to these questions. The newer campaigns then get designed around floating Jumlas rather than to raise a new set of questions of the local issues with flamboyant Netas on all sides raring to go for the kill rather than think over the ‘real issues’. Let’s see the ‘Game’ evolve….